Centering Community Needs: A practical guide for population specific focus groups and interview assessments
Dr. Jennifer Ward
Natalie Owens
Dr. Karen Franck
ASNNA Virtual Conference, March 1, 2023
Objectives
Provide a rationale for the use of focus group evaluation
1
Describe the process of working with third party vendors for focus groups
2
Provide an overview of main focus group findings
3
Why Focus Groups?
Centering participant voices
Understanding niche needs
Participants engender discussion
Time for in-depth conversation and consideration of materials
Timeline
Latine audiences
2019
High School students with parental consent
2020
Refugee interviews/groups
2021
Methods and Main Findings
Latine focus groups
High School focus groups
Refugees
Practical Tips & Considerations
Cost
Carryover spending
Timeline
Proposal
Internal vs. External Considerations
Time
Flexibility
Budget
Expertise
Benefits & Challenges
Cost
Time
Methods reflect the barriers
Variable quality among vendors
Use findings to inform practice!