MODULE "Goal setting and priority management"

​

Team Goal Setting Case Studies

by departments

Product

OKR/SMART

🎧 OKR Road Map

Overall goal of the product:

​

Increase the transactional value of the platform by increasing the volume of transactions and the depth of user monetization, delivering x4 revenue growth over 5 years.

​

​

🎧 OKR Road Map

Level 1. Strategic Results

​

• User economy scale ( GMV, transaction coverage).
• Depth of monetization ( ARPA/ARPPU).
• Deal efficiency (ad conversion → deals).
• Sustainability of growth ( retention, trust).
• Quality of user experience ( NPS, time to result).

Level 2. Key Business Metrics

​

• GMV (Gross Merchandise Volume) is the total volume of transactions.
• ARPA (B2B) — average revenue per business account.
• ARPPU (C2C) — average revenue per paying user.
• Conversion Rate (Ad → Transaction) — % of ads that resulted in a transaction.
• Retention & Trust Score — retention + trust index/ NPS.

🎧 OKR Road Map

Level 3. Operational Indicators

​

• Time until the first transaction after placing an ad.
• Number of contacts per ad.
• CTR of cards and banners.
• % of completed user profiles.
• Number of active categories with ≥X transactions/month.
• % of premium placements among all ads.
• The share of ads that passed moderation on the first try.
• The percentage of users who made a repeat purchase within 90 days.
• Average number of actions (views/likes/saves) before the deal.
• Bounce Rate in key funnels (page → ad → contact → deal).

🎧 OKR Road Map

Level 4. Action Metrics

​

• % of users who completed registration (with photo, contacts).
• Average loading time for an ad card.
• Number of A/B tests conducted per quarter.
• The number of UX barriers removed during the sprint (e.g. steps to place an ad).
• Average number of funnel steps → % of users reaching the end.
• Number of merchants that have enabled secure payment methods.
• Percentage of users who received push/email notifications about leads .
• Number of new features/improvements reached ≥10% MAU.
• Average response time for a seller to an incoming contact.
• The share of active users who logged in ≥3 times per week.

🎧 OKR Assembly Map

Product

CASE STUDIES

O: Improve user experience for buyers.

​

KR:

○ Reduce bounce rate from 45% to 30%.

​

○ Increase average time on site from 2 to 3.5 minutes.

​

○ Conduct 20 user interviews.

1

OKR

O: Increase revenue from premium services.

​

KR:

○ ARPU growth by 15% by the end of the half-year.

​

○ Launch of 2 new premium options.

​

○ 10% of active users will try paid features.

2

OKR

O: Increase user retention .

​

KR:

○ Increase retention from 25% to 35%.

​

○ Reduce churn by 20%

​

○ Launch the trigger notification system.

3

OKR

SMART

1. Release the new search feature with filters by December 15th.

​

2. Increase repeat orders from 500 to 800/month by January.

​

3. Conduct usability testing with 30 users by the end of Q4.

Ineffective wording

●Make the product more convenient” → too general.

​

●“Increase revenue” → by how much, in what period of time?

​

●"Develop new functions/features → too general, impossible to estimate

​

1. OKR Library for the product