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Ching-Wen Chen

【Mobile Commerce and Cross-border E-commerce】

are the two major trends in current e-commerce

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➜ Using SHEIN, Temu, and Amazon as examples.

Translated from Chinese (Simplified) to English - www.onlinedoctranslator.com

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Unit Outline

  • 1.Mobile Commerce (M-Commerce)
  • 2.Challenges and opportunities of cross-border e-commerce
  • 3.Cross-border payment systemsandInternational Payments
  • 4.International Logistics Management
  • 5.Case Study: Successful Cross-Border E-Commerce Business�➜byShein,Temu ,AmazonGlobalFor example
  • 6.Multi-language support
  • 7.Multi-currency support

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1.Mobile Business

（M-Commerce）

The rise and application of

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Definition and Background of Mobile Commerce

  • Mobile commerce (M-Commerce) refers to
    • Mobile Commerce
    • pass throughMobile devices (such as smartphones and tablets)E-commerce activities carried out
    • With the popularity of smart phones and the development of mobile Internet,
    • Mobile commerce has become an important part of e-commerce, and its market size continues to grow.

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The rise of mobile commerce

  • The rise of mobile commerce is mainly due to the following factors:�1.Popularity of smartphones:
    • With intelligenceMobile phone prices fallWith the improvement of mobile phones and functions, more and more consumers are using mobile phones to shop online.
  • 2.Mobile ApplicationAPPDevelopment:
    • Designed for mobile devicesApplication) makes the shopping experience more convenient and smooth.
  • 3.Advances in mobile payment technology:
    • likeApple Pay, WeChat PayThe popularity of mobile payment methods such as PayPal has greatly promoted the growth of mobile shopping.

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Application Scenarios of Mobile Commerce

  • 1.Mobile Shopping:
    • Consumers can【Mobile Application,or mobile website】Browse and purchase items.
  • 2.Mobile Payment:
    • Consumers use mobile devices to complete【existOnline Payment,Or scan the QR code to pay offline】
  • 3.Location Based Services (LBS):
    • pass throughGPS Positioning Technology, merchants can provide push notifications and services based on geographic location, such asRecommended nearby storesandDiscount notification.
  • 4.Social BusinessandMobile BusinessCombination of:
    • Consumers canShare your purchases through social media platforms, and complete your purchase directly within the platform.

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2.Challenges and opportunities of cross-border e-commerce

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Definition of Cross-Border E-Commerce

  • Cross-border e-commercerefers to
    • Cross-Border E-Commerce
    • Through the InternetInternational Trade,
    • Buyer and SellerBelong toDifferent countriesor Region.
  • With the development of globalization and the Internet, more and more companies have begun to engage in cross-border e-commerce and sell their products to the global market.

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1. Overview of Cross-border E-commerce

  • Cross-border e-commerceFeatures
    • Global Market：Enterprises can sell their products all over the world through the Internet, breaking through geographical restrictions.�Multi-language and multi-currency support：It is necessary to provide multi-language websites and payment options in multiple currencies to meet the needs of consumers in different countries.�Complex legal and tax environment：Cross-border transactions involve the laws, taxes and customs requirements of different countries, which requires companies to have professional knowledge.

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2. Market opportunities for cross-border e-commerce

  • Global Market Size
    • With the popularization of the Internet and the advancement of logistics technology, the global cross-border e-commerce market continues to grow and is expected to continue to expand in the next few years. The Asia-Pacific region, North America and Europe are the main cross-border e-commerce markets, and consumers' demand for overseas products continues to increase.

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Cross-border e-commerce opportunities

  • Market expansion:
    • Cross-border e-commerce enables businesses to break through the limitations of local markets, reach global consumers and increase sales opportunities.
  • Cost advantage:
    • Products from certain countries or regionsVery low,May have price or quality advantages in other markets, thereby attracting cross-border consumers.
  • Technological progress:
    • Global LogisticsandPayment TechnologyThe progress of the Internet has made cross-border transactions more convenient and secure.
  • Government Support:
    • Many governments have adopted policies to support the development of cross-border e-commerce., if providedTax incentivesorSimplify customs procedures

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Challenges of Cross-Border E-Commerce

  • Logistics Challenges:
    • Cross-border logistics involves transportation, customs clearance and delivery in multiple countries.High cost and long time.
  • Regulations and Compliance:
    • Import and export regulations and tax policies between different countries,Different legal systems, companies need to comply with relevant laws and regulations to avoid legal risks.
  • Cultural differences:
    • Consumer purchasing behaviors and preferences vary from culture to culture, and companies need to understand and adapt to these cultural differences.
  • Currency Fluctuations and Exchange Rate Risk:
    • Cross-border transactions involving different currencies, exchange rate fluctuations may affect prices and profits.

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3.Cross-border payment systemsand

International Payments

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International Payment System

  • International Payments
    • It is an important part of cross-border e-commerce.
    • The convenience and security of payment directly affect consumers' shopping experience and businesses' sales conversion rate.

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International payment methods

  • credit card:
    • Credit cards are the most common international payment method, almost all cross-border e-commerce platforms support it.
  • Third-party payment platform:
    • likePayPal, Alipay International Edition, Skrillwait,
    • These platforms offer additional security and support payments in multiple currencies.
  • Local payment methods:
    • For local payment systems in specific countries,
    • SEPA in Europe, UPI in India, etc.,
    • Satisfy the payment habits of local consumers.

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Payment Security

  • SSL Encryption:
    • Ensure payment informationNo data can be stolen during transmission.
  • PCI DSS Compliance:
    • Comply with payment card industry data security standards,Protecting cardholder information.
  • Two-factor authentication:
    • Enhance payment security and reduce fraud risks.

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4.International Logistics Management

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Logistics Management

  • logistics
    • One of the key challenges of cross-border e-commerce
    • Efficiency and cost directly affect consumer satisfaction and corporate competitiveness.

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Cross-border logistics model

  • 1.Direct Mail Mode:
    • commodityDirectly shipped from the exporting country to the consumer’s country,
    • feature:Simple process,But the delivery time is long.
  • 2.Overseas warehousing model:
    • Enterprises in target marketsEstablish overseas warehouses,Goods are stored locally in advanceAfter consumers place an order, the goods are shipped from overseas warehouses.
    • feature:Fast delivery,But the cost is high.
  • 3.Consolidation mode:(Taobao)
    • willCombine multiple orders and ship to the destination country,
    • AgainDeliver to consumers in batches,
    • feature:Suitable for small orders,And the cost is lower.

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Logistics Optimization Strategy

  • Choosing the right logistics partner:
    • According to the target market and product characteristics,Choose a professional cross-border logistics service provider, ensuring delivery efficiency and service quality.
    • likeDHL,upswait
  • Monitor the logistics process:
    • Use logistics tracking technology to monitor the status of your package at any time, and handle delivery issues in a timely manner.
  • Optimized packaging:
    • Choose appropriate packaging materials according to the characteristics of the product and transportation requirements.Reduce damage risk and transportation costs.

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5.Case Study: Successful Cross-Border E-Commerce Business

byShein,Amazon GlobalFor example

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Case Study: Shein

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Case Study: Successful Cross-Border E-Commerce Business

  • Case 1:SheinGlobal expansion
  • background:
    • Shein is a ChineseFast fashion brands,pass throughSocial Media MarketingandGlobal Supply Chain Management, quickly achieving success in the global market.
  • Strategy:
    • SheinLeveraging data-driven product developmentandLocalization operation strategy, meet the needs of consumers in different markets, and throughEfficient supply chainandLogistics systemAchieve fast delivery worldwide.
  • Revelation:
    • Data DriveandLocalizationyesKey factors for successful cross-border e-commerce,
    • Businesses need to be flexible in responding to market changes and adjust strategies quickly.

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Case Study: Shein

  • Special performance:
    • Sheinexist2021Year, yesAll AmericaAPPDownloads1name
    • Sheinexist19A country, tooAPPDownloads1name
    • SheinexistFashion/ClothingCategoryInternet traffic is the world's1name
    • VisitSheinWebsiteAverage length of stayfor8point36Seconds (higher than other brands）
    • from2013Year starts8Year,The annual growth rate exceeds100%
  • A business philosophy that is better than competitors:
    • 1.SheinalreadyBeyond【Fast Fashion】, but【Instant Fashion】
    • 2.SheinIt's like【E-commerceTikTok】 ➜gooduse【Big Data Analysis】Gain insights into customer preferences and market trends

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Case Study: Shein

  • A business philosophy that outperforms competitors:
  • 3.SheinIt is the first【Internet Celebrities/KOL】To recommend products (in2010Years ago)
    • Social Media【FB,Instagram,twitter】Combine【Internet celebrities,KOL】To promote products
    • Large-scale recruitment【Sheingirl】
    • ROI of influencersROIfor1:3, very profitable
  • 4. SheinLarge-scale online advertising (Google,FB,TikTok,Instagram
    • Using big data analysis toPrecise delivery, not just randomly placed

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What is Return on Investment?ROI = 1:3

  • Shein ROI of influencers (ROI)for1:3
    • This means that every investment1The unit's funds,Shein You can gain from these Internet celebrities3Unit revenue.
    • In other words,
    • Shein Every dollar invested in influencer marketing,AllCan generate three returns

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Case Study: Shein

  • A business philosophy that outperforms competitors:
  • 4.Sheinhave【Affiliate Program】,【Distribution】
  • It is the first【Internet Celebrities/KOL】To recommend products (in2010Years ago)
    • Social Media【FB,Instagram,twitter】Combine【Internet celebrities,KOL】To promote products
    • Large-scale recruitment【Sheingirl】
    • ROI of influencersROIfor1:3, very profitable
  • 5. SheinLarge-scale online advertising (Google,FB,TikTok,Instagram
    • Using big data analysis toPrecise delivery, not just randomly placed

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What is【Affiliate Program, Distribution】

  • 【Affiliate Program】（Affiliate Program), that is【Distribution】plan,
  • Allows individuals or organizations to becomeShein Through the promotion ofShein To earn commissions from products sold by you.
  • Join the Affiliate Program:
    • Partner NeedsRegister and joinShein Affiliate ProgramAfter registration, partners will receive a unique referral link or code to track the sales they bring in.
  • PromotionShein product(Do you offer exclusive discounts?):
    • Partners canSocial media, blogs, websitesOther platforms for promotionShein Products.
    • They will shareShein ofProduct link or exclusive discount code, attracting their audience to make a purchase.
    • Now many Internet celebrities, in the advertisement【attachProduct link or exclusive discount code】, indicating that he participated【Affiliate Program, Distribution Program】

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What is【Affiliate Program, Distribution】

3.Earn commission:

    • When consumersuse【Promotional Links,Code】existShein When shopping, partners will receiveA certain percentage of commission.

4.Commission Payment:

    • Shein Commissions are paid to partners periodically in accordance with the terms of the affiliate program. The method and timing of payment may vary and are determined byShein Affiliate Program Rules

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Case Study: Shein

  • A business philosophy that outperforms competitors:
  • 5.SheinProducts【Very cheap price】, average unit price300Taiwan Dollar
  • 6. SheinhaveUnique【Supply Chain Management】
    • In itsCompare prices among exclusive suppliers to see who has the lowest price, who wins the bid (price-cutting competition)
    • If the product is returned due to quality issues, the supplier will pay for it.
    • BecauseSheinofLarge and stable order volume,soSuppliers are willing to accept such stringent requirements
    • SheinOnline products have always been60More than 10,000 pieces

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Case Study: Shein

  • A business philosophy that outperforms competitors:
  • 7.SheinProductsNew and popular styles, styles change quickly
    • SheinNew arrivals,Weekly【210,000 pieces】
    • ZaraNew arrivals,Weekly【20Item】

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  • 8. SheinuseBig Data Analysis Market Demand,【Develop new products】
    • At the beginningFirst【Small quantity order】
    • ifGood market response【Add another order】

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Case Study: Shein

  • A business philosophy that outperforms competitors:
  • 9.SheinHave your ownExclusive【Design Team】,Exclusive【Supply Chain】
  • 10.SheinThe product development life cycle is short and fast
    • SheinFrom design to sales, it only takes【3sky】
    • ZaraNew products,【30~60sky】
    • Traditional clothing industry,want【90sky】

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  • 11. Guangzhou's clothing supply chain,1/3All forSheinservice

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Case Study: Shein

  • A business philosophy that outperforms competitors:
  • 12.SheinFundraising:
    • 2013YearARound of financing500Ten thousand US dollars
    • 2015YearBRound of financing4600Ten thousand US dollars
    • 2018YearCRound of financing
    • 2019YearDRound of financing
    • 2020YearERound of financing
  • at presentSheinValuation:150Billions of US dollars

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Case Study:Shein

  • SheinFounder of:Xu Yangtian
  • On2008Founded in Mainland China

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Case Study:Shein

  • Xu Yangtian UniversityInternational TradeProfessional,
  • At the beginningSelf-studySEOSearch Engine Optimization”, bought some domain names, andEstablishing an overseas marketWebsite,Sales AgentIndustrial products made in China
  • Reviews:Hardworking, frank, and always gets to the point when speaking, low-key, no airs
  • It seems like "I never need to sleep"
    • A supplier said, "No matter when you go,Even in the early morning2,3You can see Xu Yangtian and his team in a meeting at any time.".

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Case Study: Shein

  • SheinControversy:
  • 1.Plagiarism:
    • Designs copied from expensive luxury goods

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  • 2.Some products are too cheap becausePoor quality

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Case Study: Shein

  • SheinAnalysis of successful business models:
  • 1.Small profits but quick turnover:
    • SheinAverage unit price300NT$, profit20NT$
    • SheinDepend on【Many styles/large6010,000 pieces】, small profits but quick turnover
  • 2.Make good use of【Social Media/Internet Celebrities/KOL】Marketing
  • 3.Make good use of【China's manufacturing strength in high quality and low price】, choose to doCross-border e-commerce, the market looks at the world
  • 4.Make good use of【AI/DataDriven business model】ComePrediction【Latest TrendsTrendsandCustomer needs】

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TikTok,Shein, Little Red Book�Common characteristics that make them popular all over the world

  • 1.Make good use of【AI/DataDriven business model】ComePrediction【MarketTrends,Customer needs,Accurate recommendation】

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  • 2.Make good use of【Rapid response supply chain management】

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Case Study: Shein�analyzeSheinRelated videos of

  • 1. Shein Chinese-style marketing by wealthy people has stunned the American industry! Decoding China's most secretive e-commerce. CommonWealth Magazine
  • 2.Why are mysterious Chinese brands so popular in Europe and America?
  • 3.Disrupting the fashion industry! WhySHEINSuper cheap and profitable
  • 4.Mysterious Chinese BrandSHEIN, rising at an astonishing speed, encompassing the United States30%Market share

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Case Study: Shein�analyzeSheinRelated videos of

  • 5."Instant Fashion" Shortest3Sky shelf!SheinMarket value reaches 100 billion US dollars,TVBS
  • 6. 3Annual performance doubled3times!E-commerceSheinPop-up store in South Africa,TVBS
  • 3.Affordable and hot selling!Cross-border e-commerce in ChinaTemu".「Shein"Seize the US, Japan and South Korea markets,TVBS
  • 4.The epidemic reversely boosted the LuKuai Fashion brand valuation to US$100 billion

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Please tell me:

2023Year in the United StatesAPPDownloads,1What's your name?

2023Japan KoreaAPPDownloads,1What's your name?

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Case Study: Temu

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Case Study: Temu

  • 2023YearAll AmericaAPPDownloads,No.1Name isTemu
    • TemuBeyondTikTok,Instagram,GoogleandYoutube, becoming the United StatesApp StoreMost downloaded free apps
    • break inSheinInitial launch speed
  • 2023YearQ1/Q2, US marketTemuExceededShein
  • TemuRevenue increased by more than130%, across60country
  • In order to compete for the first place in cross-border e-commerce1's market share,TemuMultiple lawsuitsShein

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Case Study: Temu

  • TemuIt is a mainland e-commerceGiant【Pinduoduo】Our Platforms
  • Pinduoduo
    • Company owner:Huang Zheng
    • Featured【Low price productsand social shopping】It passes【WeChat】and other social media platforms to spread virally.
    • Quickly【Lower-tier and rural cities】The site has gained a large number of users
    • roll out「Agricultural products up"Strategy, deeply integrated with the rural market, launched "10 billion subsidies" and other promotional activities, successfully attracted a large number of rural users
  • Taobao: Main attack1,2Line City
  • Pinduoduo: Main attack3,4Cities + Rural Areas

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Taobao stock price chart

  • PinduoduoTaobao's performance has been declining year by year due to its rural-urban approach.

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Pinduoduo stock price chart

  • In recent years, the Internet in mainland China has been suppressed by policies, but Pinduoduo has continued to grow year by year.

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TaiwanPChome, stock price chart

  • PchomeThe listed companies are:Webmaster:Internet Family(8044-tw),
  • BecauseShopee/momoOvertaking, resulting in a decline in market share

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Shopee, stock price chart�Shopee's parent company isSeaCompany, video game company

  • Shopee parent company(SeaCompany), whose main business is video game business, making money,
  • However, Shopee's business was only profitable in Taiwan. Blindly expanding globally resulted in huge losses, leading to massive layoffs.

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Shopee suffered a huge loss

  • After Shopee's stock price plummeted and massive layoffs...Shopee completely withdraws from this market,exist2022-2023,Cut it off in half a year7000The employees who stayed would not receive promotion or salary increase.

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Case Study: Temu

  • TemuIt is a mainland e-commerceGiant【Pinduoduo】ItsCross-border e-commerce (overseas markets)
  • Pinduoduoof【Market Cap】exist2023YearOnce surpassed Alibaba, but the market value of both companies is still fluctuating
  • Pinduoduoof【Active users】alsoSurpassing Alibaba
  • After Pinduoduo and Taobao have already shared the Chinese market, they have set their sights onCross-border e-commerce leaderShein
  • 2022Year7moonAvailable in Japan,9It was launched in the US in July.exist120HeavenAppDownload volume is brokenSheinrecord

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compareTemu,Shein

  • 1.Product Type
    • ◉Temu:supplyWide range of productsClass,includeDaily necessities, clothing and shoes,3CDigitaletc., meeting the needs of more consumers
    • Shein：Main focus onFashion clothing and accessories, especially women's clothingBut it has also gradually expanded to household goods and beauty products
  • 2.Pricing strategy
    • ◉Temu：With highly competitiveLow priceTo attract consumers, they often offer big discounts and promotions
    • Shein: Also known for its low price, but inSome products may be priced slightly higher thanTemu

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WhyTemuThe price can be comparedSheinLow?

  • TemuAble toLow priceAlsoFully managed modelAbout,
  • Because:
    • Fully managed modelCanAvoid middlemen’s commissions,
    • useFactory price direct sales

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compareTemu,Shein

  • 3.User Experience
    • Temu: The website and application interface are simple in design, easy to navigate, and the shopping experience is smooth
    • Shein: Has good user interface design and is globallyThere is a temporary store, enhancing brand reach and user experience

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  • 4.Logistics and delivery
    • ◉Temu：Depend onPinduoduo’s supply chain advantages, able to respond quickly to market demands,Faster delivery
    • Shein：The global delivery network is relatively complete, butDelivery may not be as fast as in some areas.Temu

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compareTemu,Shein

  • 5.Customer Service
    • ◉Temu:Customer service response is fast, supporting multiple communication channels
    • Shein: The customer service is also quite complete, butResponse time may be slow in some cases

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  • 6.Environmental Protection and Social Responsibility
    • Temu: Few public commitments to environmental protection and social responsibility
    • ◉Shein: Despite some criticisms on environmental and labor issues,But it is also gradually improving its supply chain transparency and social responsibility

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compareTemu,Shein

  • 7.Market Positioning
    • Temu：Located inA wide range of consumer groups, especially focusing onCost-effectivenessConsumers (Request for cheap）
    • Shein：Mainly forYoung, fashionable and sensitiveof consumers, especially women

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2024The richest person in mainland China

  • PinduoduoHuang Zheng
  • exist 2024Year8moon, becomeChina's richest man
    • In the Chinese market:Pinduoduo
    • In the cross-border e-commerce market:Temu

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Temu,SheinCompare Videos

  • Cross-border e-commerce in ChinaTemu".「Shein"Seize the US, Japan and South Korea markets,TVBS

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  • spellDuoduo【Full custody】AmazonLose:

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TemuCan it be used in Taiwan?

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TemuCan it be used in Taiwan?

  • TemuWebsite can be used
  • TemuAppCan be installed

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  • However, the shipment was not received in Taiwan.
  • Worldwide delivery64Countries (including: Africa, South America, Ukraine), but not Taiwan

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TemuAnalysis of business model

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TemuAnalysis of business model

  • 1.Pricing strategy:
    • Low price strategy:Focus on high cost-effective products.BecauseFull custodymodel,Temu talentAble to effectively control operating costs
    • Promotions:Temu Frequent promotions.For example:【Limited time discounts, discounts,Free shipping】
  • 2.Group order mechanism:
    • Can be used【Group buying model/or share invitation/Help me cut it】Ways to group orders to achieveSufficient quantity can be discountedLower prices
    • Cross-border group buying：Different from Pinduoduo,Temu It is aimed at the global market.Users can group orders with consumers from different countries,

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TemuAnalysis of business model

  • 2.Group order mechanism:
    • EncourageSocial Mediasuperior【Group order】
    • existWeChat Moments,Many relatives and friends are group buying.This effect is better than advertising.

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  • 3.productDiversity,Comprehensiveness(Department Store)
    • Multi-category products:Temu Provides a wide range of product lines, from fashion apparel to electronic products and household items, covering all aspects of consumers' daily lives
    • thisExpanded market coverage.

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TemuAnalysis of business model

  • 4.Fully managed business model:
    • The platform is responsible for:【Commodity supply chain management, warehousing, logistics distribution, and after-sales service】of the entire operation process.
    • Merchants:Just focus on:Product design and production,
    • All other aspects related to e-commerce operations are handled byTemu Platform processing.
      • Logistics and Distribution
      • Order processing
      • Customer Service and After-Sales

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TemuAnalysis of business model

  • 5.Small e-commerce companies can also obtain the same traffic as large e-commerce companies.
    • TemuDon’t look at the company, look at the product, whether it is good quality and cheap
    • As long as the cost-effectiveness is high, it can provide a certain amount of exposure and traffic
    • Pinduoduo/Temu,verySuitable for small and medium-sized e-commerceDevelopment
  • 6.TechnologyplatformandbigDataanalyzesupport:
    • Data Driven Decision Making:Temu Use big data analysis to optimize supply chain management, product selection and marketing strategies. Through the analysis of consumer behavior data,Temu Ability to accurately identify consumer needs
    • Technology Platform:

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TemuAnalysis of business model

  • 7.Marketing and Branding
  • Social Media Marketing:
    • Temu use【Social Media,Digital Marketing】To increase brand awareness.
    • Platform throughDiscounts, promotions, and user-generated content (UGC）To attract new customers and increase user stickiness.
  • Heavy advertising:
    • Every year in the United StatessuperballSuper Cup, a historic investment140010,000 US dollars for advertising
    • result,TemuAs a result, the traffic volume increased significantly

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7. Case Study: Successful Cross-border E-commerce Enterprises

  • Case 2:Amazon GlobalCross-border e-commerce model
  • background:
    • Amazon through itsGlobal Selling Program, helping sellers sell their products toMore than 100 countries around the worldand regions.
  • Strategy:
    • Amazon offersComprehensive cross-border logistics, payment and customer service support, helping sellers solve the challenges in cross-border sales, and relying on its strong brand and platform advantages, it has attracted a large number of global buyers.
  • Revelation:
    • Platform operation andComplete support servicesIt is an important boost to the expansion of cross-border e-commerce.
    • Enterprises can use the power of the platform to quickly open up the global market.

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Please ask:

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Is Shopee a fully managed business model??

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Is Shopee a fully managed business model??

  • As long as there is a store that is dealing with the following matters,
  • It is not full custody
    • Merchants【Answer customer inquiries and process orders】
    • Merchant processing【Storage of goods, warehousing】
    • Merchants【CommodityDelivery】

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  • Temu, completely helping merchants handle the above matters
  • This is【Full custody】Business Model

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Please ask:

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TaobaoIs it a fully managed business model??

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TaobaoIs it a fully managed business model??

  • As long as there is a store that is dealing with the following matters,
  • It is not full custody
    • Merchants【Answer customer inquiries and process orders】
    • Merchant processing【Storage of goods, warehousing】
    • Merchants【CommodityDelivery】

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  • However, some of Taobao's【Full custody】
  • We will discuss this later.

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Please ask:

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SheinIs it a fully managed business model??

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SheinIs it a fully managed business model??

  • Shein Not a typical full custody model
  • But it doesTo some extent, it integrates supply chain, logistics and marketing.,Formed an operation model close to full custody
  • Shein It is a fast fashion brand.
    • Design, produce, sell and distribute by yourself➜Selling your own brand cannot be called【Full custody】
    • Not likeTemuMany small companies entrust the platform to handle their business.【Full custody】Management

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SheinIs it a fully managed business model??

  • so,
  • Cannot be calledSheinFully managed platform
    • Selling your own products cannot be calledFull custody
    • It is to help others handle all the business of selling goods.Full custody

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Please ask:

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Apart fromTemuWhat other e-commerce companies are there?yesAdoption【CompleteTrust】Business Model?

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What other e-commerce companies are there?yesAdoption【CompleteTrust】Business Model?

  • 1.JD.comE-commerceof【JD.com】
    • JD.comThatSelf-operated businessIt is also a fully managed model.JD.com is responsible for all aspects from supply chain, warehousing, logistics to after-sales service.
    • All subsequent operations and distribution will be completed by JD.com.Merchants only need to provide their products to JD.com.
  • 2.Alibabaof"Cainiao Network" CainiaoNetwork
    • Cainiao Network：Alibaba's Cainiao Network isAliExpressMerchants provide logistics and warehousing services, especially in cross-border e-commerce. Merchants can choose to entrust their products to Cainiao, which is responsible for international distribution and logistics management.

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What other e-commerce companies are there?yesAdoption【CompleteTrust】Business Model?

  • 3.AmazonAmazon FBA（Fulfillment by Amazon）
  • Features of Full Custody:
    • Amazon FBAAllow sellers toStore inAmazonWarehouse
    • Depend onAmazonResponsible for the entire order processing process, including storage, packaging, distribution and after-sales service.
  • MerchantsRole:
    • MerchantsNeed to send productsSend toAmazonWarehouse,
    • Everything after that isAmazonProcessing, including customer service and returns and exchanges.

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Please ask:

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Are all the products I purchased on JD.com fully managed??

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Are all the products I purchased on JD.com fully managed??

  • Not exactly.
  • Not all products on JD.com's website are managed by JD.com.
  • There are two main modes of commodity sales on JD.com:
    • Full custody (self-operated)
    • Partial Custody (Non-Custody)

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There are two main modes of commodity sales on JD.com:

  • 1.JD.com（JD.com Direct Sales）
    • Fully managed model
    • Identification： Usually on the product page it will be marked with "JD.com"or"Self-operated"
  • 2.JD Third-party Sellers（JD Marketplace Sellers）
    • Non-Fully Custodial Model:
    • Identification：This type of product will usually display "Depend onXXXThe store delivers goods and provides after-sales service"

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Fully managed model:Will mark�"JD self-operated" or "self-operated"

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Please ask:

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I am hereAmazonAre all products purchased from e-commerce websites managed by a full-service provider??

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I am hereAmazonAre all products purchased from e-commerce websites managed by a full-service provider??

  • Not exactly.
  • AmazonProduct sales on the platform are divided into3Main modes:
    • 1.Full custody (self-operated)
    • 2.useFull custodyFBAThird-party sellers of services
    • 3.NoFull custodyFBAThird-party sellers

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AmazonThe sales of goods are divided into3Mode

  • 1. AmazonSelf-operated (Amazon Direct Sales）
    • Fully managed model:
    • Identification:Ships from and sold by Amazon.com
  • 2.useAmazon FBAThird-party sellers of services (Fulfillment by Amazon）
    • UsedFBAFull custodyAmazon manages the entire logistics and after-sales process, so these products also belong to the full-trust model.
    • Identification:Fulfilled by Amazon, indicating that Amazon is responsible for the delivery and after-sales service of the product.

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AmazonThe sales of goods are divided into3Mode

  • 3.NoFBAThird-party sellers (Non-FBA Third-Party Sellers）
    • Non-Fully Custodial Model: Amazon only provides platform and technical support and is not responsible for the specific operation and after-sales service of these products.
    • Identification:Ships from and sold by [Seller's Name]
    • Indicates that the product is shipped and managed by a third-party seller.

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AmazonFull custody(Self-operated)

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5.Multi-language and multi-currency support

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Multi-language support

  • In cross-border e-commerce,
    • Multi-language supportis the key to attracting and retaining consumers from different countries.
    • By offering localized language options, businesses can improve user experience and increase purchase intent.

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Implementation of multi-language support

  • Website Localization:
    • Depending on the language and culture of the target market,Translate website content, ensuring the accuracy and affinity of the information.
  • Customer Support:
    • supplyMultilingual customer service, answer consumers’ questions and enhance trust.
  • Multilingual SEO:
    • SEO optimization for different languages,Improve your visibility in search engines in various countries.

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6.Multi-currency support

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Multi-currency support

  • Multi-currency support
    • Enable consumers to pay using currencies they are familiar with,
    • Reduce purchasing barriers,
    • Improve your shopping experience.

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Implementation of multi-currency support

  • Dynamic Currency Conversion:
    • Depending on the country of the consumer,Automatically display prices in local currency, and provides currency conversion function.
  • Multi-Currency Settlement:
    • Enterprises canChoose to receive multiple currencies,
    • orAutomatically convert to your preferred currency via payment providers, reducing exchange rate risk.
  • Transparent Pricing:
    • Clearly display the price of your product and possible conversion fees to avoid confusion among consumers about the final amount they will pay.

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7Conclusion

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Conclusion

  • 【Mobile Business,andCross-border e-commerce】,yesTwo major trends in current e-commerce.
    • Rapid growth of mobile commerce:This requires companies to adapt to consumers' demand for shopping anytime, anywhere.
    • Cross-border e-commerce:It provides enterprises with unprecedented market expansion opportunities.
    • Although cross-border transactions face challenges in logistics, payment and culture,
    • But throughReasonable strategy and technical support:Companies can effectively address these challenges and stand out in the global marketplace.
    • Multi-language and multi-currency support:It is an important guarantee for the success of cross-border e-commerce, helping companies provide localized shopping experience and win the favor of more international consumers.