Public Service Announcement
A Persuasive Commercial
What is a PSA?
Unlike traditional commercials,
Public Service Announcements (PSA) are primarily designed to inform and educate
rather than sell a product or service.
What is the Goal?
The goal is NOT to make a big sale, but rather to change public opinion and raise awareness for a problem.
The strategy is to educate first…
Then provoke a feeling and reaction.
For what topic is this PSA trying to raise awareness?
What feeling or reaction are they trying to pull out of the target audience?
For what topic is this PSA trying to raise awareness?
What feeling or reaction are they trying to pull out of the target audience?
For what topic is this PSA trying to raise awareness?
What feeling or reaction are they trying to pull out of the target audience?
For what topic is this PSA trying to raise awareness?
What feeling or reaction are they trying to pull out of the target audience?
For what topic is this PSA trying to raise awareness?
What feeling or reaction are they trying to pull out of the target audience?
Hook/Grab Attention→ Can include:
What did they do or say to grab your attention?
Message/Purpose→
HOOK→
What evidence do we have to support our claim?
Look at your Purpose above and make that into a claim
What can they do to help?
CONSERVATION!
How can they help save??
For what topic is this PSA trying to raise awareness?
What feeling or reaction are they trying to pull out of the target audience?
Types
of
PSA’s