An introduction for business and industry
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This note outlines how business can ‘take The JUMP’ and be part of an environmental movement like no other.
‘Six shifts to protect our world, live with joy and meet fantastic people. A grassroots movement offering the community and the tools to help, changing the world as we go.’
This first section offers a quick summary of the JUMP, the second section covers why industry and business can be excited about ‘taking The JUMP’ and how to do so. The final section is an appendix with much more detail on how businesses and their staff can get involved.
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2019: Pioneering research by three of the world’s leading institutions that turned the story how we can stop climate change on its head
2021: The JUMP is a direct response to the vital findings of this work, and some of the experts behind the research helped to found The JUMP.
Origins
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—�The Challenge
As our world reaches the edge of ecological collapse, we need a workable alternative to this ‘universal consumer society’ within just a decade.
The science behind The JUMP - undertaken by three world leading institutions - shows we need a two-thirds reduction in the impact of consumption by those living comfortably within just 10 years to avoid catastrophic climate change. And yet, today’s economic, political and technological systems, our cultures and mindsets are almost entirely geared towards producing and consuming ever more ‘stuff’.
Citizens and communities are not powerless, but have a huge part to play.
The science shows that governments and industry do have most responsibility for reducing consumption impact, but citizen action is vital, and citizens are ready. In fact there are six clear shifts that are urgently needed by all those living comfortably...
—�The Proposition
This is what the future looks like...
These shifts are clearly recommended by the cutting edge science behind The JUMP, as the urgently needed, high impact changes that citizens and communities have high influence over. They are the global convergence point that everyone must eventually adopt to avoid climate meltdown. With the billion plus people around the world that are comfortably off needing to do so in the next decade.
‘Taking The JUMP’ is to sign up to trying these 6 Shifts for 1, 3 or 6 months.
No more confusion, ‘take The JUMP’ and citizens can be sure they are playing their part. Clear and practical. Radical but doable.
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—�The Proposition
The JUMP will pilot a lively, positive and visible citizen movement exploring how to live well with less stuff.
We aim to create supportive ‘communities of practice’ made up of citizens ‘taking The JUMP’.
By creating and testing on-the-ground alternatives to a mindset and culture defined by consumerism, we get a glimpse of what the future really looks and feels like, and soon others will begin to follow.
Over time making space for political and non-state actors to follow suit, providing the missing direction and energy for systemic change. This is about societal shift, not just behaviour change.
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5 ‘TAKING THE JUMP’ WILL CHANGE THINGS
3 JUMP FOR JOY
4 SAME ACCESS, DIFFERENT RESPONSIBILITY
2 NO MORE ‘US & THEM’
1 TRYING IS ENOUGH, SO JUST START
—�The Proposition
History shows that having a positive impact depends on how we approach change. We need the right Foundations
The five JUMP Foundations describe how we approach ‘taking The JUMP’ to make sure our impact is positive. They are based of decades of lessons learnt and are embedded across the movement’s activities and training to nurture a positive, inclusive & resilient approach to change, & an atmosphere of excitement & exploration.
Sometimes life seems designed to make us consume. The JUMP offer support to help us stay engaged and keep going.
Fast fashion, social pressure, cheeseburgers, budget airlines, ENDLESS ADVERTS… To help to counter the ‘drivers of consumption’, and make the transition easier, we've set up the JUMP Toolkit. Each tool is a mini program with different forums, events, discussions, resources, workshops, talks, and much more.
How business and industry can ‘take The JUMP’
‘A new phone every year? No thanks!’
focus will be on providing quality products that last for years, and can be maintained and upgraded over time.
Quality plant based food on the menu
and bulk buying a thing of the past. and shift to plant based food a cornerstone of 21st century
Tourism will be far more local,
long distance trips rarer and likely longer stays, hugely significant for the tourism industry.
A new T-shirt every week? A thing of the past
With only 3-8 new items of clothing per year, the focus will be reusing, upcycling and recycling clothing.
A car per household will not be the norm.
Alternative modes of transport & reducing the number of private vehicles overall being the main priority `
Staff will expect to be able to keep to the 6 Shifts while at work,
and the best companies attracting the best staff will provide opportunities to keep to them.
Customers will be demanding green energy, green pensions and green banking services.
utilities & services will see huge growth in demand for sustainable alternatives.
What does the science behind The JUMP mean for for consumers, business & industry by 2030?
Service over ownership
‘Why own a car or a drill when I can just rent one when I need it for far cheaper’
These shifts will happen whether we get onboard or not. So why not ‘take The JUMP’ now, get ahead and bring lots of other benefits?
How to ‘take The JUMP’ as a business
Option 1: Invite your staff to “take The JUMP”
Usually the first step is an informal option to inspire and motivate your staff, inviting those interested to ‘taking The JUMP’ together.
Option 2: Begin the transition as a business
To go further, consider how the organisation can ‘take The JUMP’ more concretely, for instance by looking at operations and services.
OPTION 1: Invite your staff to “take the JUMP”
Usually the first step, an informal option to inspire and activate your staff, inviting those interested to ‘taking The JUMP’ together.
OPTION 2: Support the transition as a business
If the ‘staff JUMP’ went well, that will naturally start to change any organisation. A next step could be to consider what the future described by the JUMP means for you as an organisation. Here’s some suggestions on how:
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Appendix:
Detailed outline of how to take the JUMP as a business
OPTION 1: Invite your staff to “take the JUMP”
Usually the first step, an informal option to inspire and activate your staff, inviting those interested to ‘taking The JUMP’ together.
DETAIL FOR OPTION 1: Invite your staff to “take the JUMP”
STEP A. ‘Take the JUMP’
Invite your staff to try the Shifts and Foundations
While within an organisation we always take the JUMP as citizens, because these are the shifts the science says individuals and communities around the world must make. So taking the JUMP together can be either precipitated by and with direct support of your organisation, or just independently as a group of people who work together, for instance as an organisation, department, office, team, whatever.
STEP B. ‘Make the JUMP’
Use the JUMP Community Toolkit to make it easier, keep momentum, and have fun
Once you are going there’s a whole range of tools and suggestions which can be used and adapted for the group taking the JUMP. This will help maintain the energy and keep it in people’s minds, and help with some of the inevitable challenges that arise. Check out our site for more info on each.
DETAIL FOR OPTION 1: Invite your staff to “take the JUMP”
STEP C. ‘Land the JUMP’
Ensure change continues to grow and deepen
Once the JUMP period is over take time to feel good, reflect on how it went, and think about what next:
DETAIL FOR OPTION 1: Invite your staff to “take the JUMP”
Consider how your organisation can help unlock the 6 Shifts. You can consider this straight away, or wait until your staff and members have tried the shifts and so are getting a feel for it. This is where impact starts to get big, because as outlined above, collective area based change is needed.
DETAIL FOR OPTION 2: Support the transition as a business
OPERATIONS
The internal day to day functions and goings on that support your organisation. For instance commuting, HR services, offices and workplaces, meetings, work travel, staff compensation, workplace etiquette and ethos etc.
Consider if the day to day operations of your organisation align with the six shifts and if there’s anything you can change. For instance, offer staff green pension options, or arrange carpools to get to work,
ACTIVITIES
& SERVICES
Activities being those external efforts that form the fundamental purpose of your organisation, such as the production of goods and services, campaigning for local change or teaching of students
These could be used help accelerate the vital shift towards sustainable society. Examples have been included per organisation in the following sections.
As an organisation consider are you aligned with the inevitable transition to the 6 shifts? If not, consider how to adapt. For instance if you are a clothing retailer, how can your model shift to clothing services?
INFLUENCE
The capacity to influence things not under your organisations direct control, for instance, engaging partners, education and sharing, convening, sharing your own commitment and activity, funding activities, arranging events and so on.
DETAIL FOR OPTION 2: Support the transition as a business
OPERATIONS: Adjust your companies internal operations to be as in line with the Shifts as possible
This makes it much easier for your staff to take the JUMP, and shows that you are talking the walk. There are many to choose from, and which most important depends on company, so main thing to pick a few you can do and follow through with. However even by trying its a big indication of intent and encouragement for your staff. for instance:
DETAIL FOR OPTION 2: Support the transition as a business
ACTIVITIES AND SERVICES: Is your business activity in line with the future?
Where are you now? A strategic conversation for your organisation to have: what is the organisations function, is it fundamentally in line with making the six shifts easier or harder for society? Many will be making it harder, this is often due to legacy felt across the whole economy, and so is not something to be shaming about, just a really to be worked with. this may be a long these markets will be reducing over time. so why not start now.
The opportunity for transition? The question then is can your organisation transition to a model in line with ecological safety? Not always easy in the short term, but given consumer habits are going to have to change, and will in end have to be six shits, it makes sense to get ahead of the curve.
A future where consumerism isn’t the primary focus of humanity does not mean end of business. Far from it. There is huge opportunity for those that are able to adapt to this change, to reduce activities that encourage unsustainable types and volumes of consumption, and instead provide for the vast array of needs of people and society in a sustainable world. People will still need clothing, products, breaks away and good food.
Examples how shifts in activities and services could make it much easier to take the JUMP;
Beyond the JUMP there are many further changes a company can make, and a great place to go are the resources at Doughnut Economics.
DETAIL FOR OPTION 2: Support the transition as a business
DETAIL FOR OPTION 2: Support the transition as a business
INFLUENCE: Can you drive change around you?
Depending on your organisation there may be other opportunities to drive change. perhaps you’re already very much inline with the shifts, and . Here's some ideas:
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Hashtag
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Website
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team@takeTheJUMP.org
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