How to package digital products with Vendasta
30% one product | 48% 2 products |
50% 3 products | 78% 4 products |
Did you know? Number of products sold significantly boosts retention rates
Source: Vendasta churn study
Bundling your way to sustainable growth during your first 30/60/90 days
Problem:�By selling only one solution, you may be losing upwards of 70% of your clients. �A-la-carte selling increases client churn, hinders profitability, reduces scalability, and is not tied to the customer journey.
Solution:�Creating go-to-market packages for your clients significantly boosts client retention rates. �A bundling strategy is a key part of your Vendasta onboarding, and we’re here to help you get it right from day one.
Goals:
Go-to-market packages: The customer journey
Conversion
Advocacy
$
Awareness
Findability
Reputation
Interest
Visibility
Trust
Sales
Experience
Stimulus
Digital Advertising
Traditional Advertising
Research
Strong Positive Reviews
Relevant Reviews
Timely Responses
Social Presence
Purchase
Mobile Friendly Website
Easy Navigation
Simple Conversion
Great In Store Experience
Backing
Outlets To Share Experience
Social Communities
Customer Engagement
Search
Online Listings Accuracy
Direct SEO
Contributes to another customer’s journey
Customer Communication
Website
�Reputation Management
SEO &�Listings
Social Media Management
Advertising
Email�Marketing
Whether you’re selling a starter or acceleration package, a bundling strategy will help your clients win at each stage of the buyer’s journey and give them a clear path forward.
Client Dashboard
Vendasta’s recommended packages
How they work | What they are | How to price them
Partners with bundling strategies are on average 7X more profitable per customer, save at least $10,000 each year by consolidating their tech stack, and retain nearly 80% of all of their clients over two years
(Vendasta’s Churn Study)
How packages work
Selecting the right package�based on your client’s needs.
The product solutions and add-ons in each of Vendasta’s packages vary, but the way we build out our winning recipes is through our range of service levels.
DIY | DIWM | DIFM
Most agencies provide a service. With Vendasta, you get products to resell to local businesses, too.
1.
A recurring revenue model
Companies that resell bundled packages of digital marketing solutions are on average 7X more profitable per customer.
Build recurring monthly revenue through product subscriptions and service add-ons. Control your profit margins with the freedom to price in a way that makes sense for you.
2.
Our recommended packages average 45%+ profit margins.
Packaging vs. à-la-carte
The more clients purchase from �you as a trusted reseller, the less �churn you will experience.
Among other benefits, this “stickiness” factor is why a strong bundling strategy (rather than a-la-carte selling) is so essential.
The number of products a client purchases from you vastly increases the retention rate of that client.
3.
Vendasta’s digital success packages
Hit the start button with �clients on small budgets.�
Service level: DIY�
Value for client: Develop your online presence while reducing vendor clutter and inefficiency immediately.�
Value for you: Get clients streamlined through a single platform and provider: You.
DIGITAL SUCCESS | START
Total Wholesale Price:
per month
per year
$118.60 + $50.00
Clients have planted some seeds �but need your help watering them.�
Service level: DIY with some DIFM�
Value for client: Positioning yourself to scale means you can’t do it all anymore; free up some time to focus on other important business activities.�
Value for you: Clients upgrade from just buying products to leveraging your services, too.
DIGITAL SUCCESS | GROWTH
Total Wholesale Price:
per month
per year
$381.10 + $50.00
Hit the gas and take the lead: It’s time to scale your clients to their full potential.�
Service level: Fully managed; DIWM + DIFM�
Value for client: You’re a serious competitor and doing what so many businesses can’t: Scaling. You can continue focusing on what sets you apart, while we deliver work for you.�
Value for you: Maximizing retention and increasing client value: they rely on you for all products and services.
DIGITAL SUCCESS | ACCELERATE
Total Wholesale Price:
per month
per year
$803.60 + $50.00
Complement growth and acceleration with ad campaigns to drive conversions.�
Service level: DIWM + DIFM�
Value for client: Easily track ROI and get a custom-tailored solution that grows with you via a monthly strategy call.�
Value for you: Ads can be a beneficial strategy for clients at any stage.
DIGITAL SUCCESS | ADS
Total Wholesale Price:
per month
$419.00
Help your clients be best in class by tending to their most important piece of digital real estate.�
Service level: DIWM + DIFM�
Value for client: Drive sales with ecommerce, credibility with professional copy, and brand authority with content—all handled by the experts.�
Value for you: Selling websites at scale is a very profitable component of your digital offerings.
DIGITAL SUCCESS | WEBSITE
Total Wholesale Price:
per month
$52.00 + $1,029.00
Customizable proposals for your prospects
For next steps: Build, send, review, and approve. All in one place and white labeled under your brand.
Packaging with profitable margins
Start with high margin core products to get clients through the door
Partners selling Vendasta’s owned and operated product packages have a markup of 40% (packages that include fulfillment services) to 60% (DIY) above the wholesale price. �
Each bundle can be built upon. Get clients through the door and build trust first.
Want our recommended retail price? �Strive for 40% margins. Or don’t! Partners have complete freedom over pricing.
1.
Customer Voice
CalendarHero
Reputation Management
Social Marketing
Website Express + Pro
Listings�Distribution
Listings�Builder
Listings�Sync Pro
Advertising Intelligence
Offer different service tier levels to net more business, then scale when needed
DIY (Do It Yourself): �Self-serve model.
Clients are responsible for their own success. Provide excellent onboarding and then be hands-off. Your aim should be to eventually scale up clients from DIY.
DIWM (Do It With Me): Collaboration.
Mid-tier. Ensure you set the right expectations with clients about who does what and communicate effectively.
DIFM (Do It For Me): �High price, high lift.
Highest revenue generator but also highest effort. Consider fulfillment support.
2.
Adjust your focus from being solely margin-�driven and consider value-added services
Margin-driven products: 100% and up to 200% margins for reselling core DIY Vendasta solutions - but you need a tremendous volume to succeed.
Value-added services: Use 50% margins as a rough guideline - clients pay you to do some of the work, margins drop with delivery cost factored in, but revenue is higher while you deepen the client relationship.
3.
Research your market�and competitors
4.
Takeaways on getting the prices right for your bundles
Takeaways on getting the prices right for your bundles
The winning bundling recipes from our partners
Bundles and go-to-market package examples from the field
Social Ordeals
Streamline packages to be as simple as choosing A or B.
Chris Montgomery’s story
Career entrepreneur Chris Montgomery earned $4.7M in revenue in less than two years, after partnering with Vendasta. All from the comfort of his couch.
“I came across Vendasta (while sitting on) my couch one night,” Montgomery says. “I became a partner. Once I signed the contracts and went through the demo with Vendasta, I sold to my first 30 clients from that exact couch.”
Social Ordeals:�The packaging strategy
The DIY package includes onboarding, building out the client’s business profile, and training on how to use the platform.
Products: Listing Distribution and Listing Sync Pro, Reputation Management, Customer Voice, Social Marketing.��Services: N/A; client manages tools in the DIY package autonomously.
The big win: Simply getting partners to switch off their other subscriptions (Hootsuite, Buffer, BirdEye, etc.) and streamline their tech stack entirely through the platform.
Value-added services can be added and expanded beyond what’s included here.
Products: The same digital products offered in DIY - instead, Premium comes with value-added services.��Services: Partner manages and supplements
The big win: A clear path to scale. After 60-90 days, salespeople call DIY clients and check in about upgrading/upselling to Premium.
Octohub
Empower clients to start selling right away.
Scott Sanderson’s story
Scott Sanderson built his agency OctoHub to serve small-business clients who couldn’t afford to hire big-budget agencies.
While in the process of developing his own stack of digital solutions to serve his clients, Sanderson made the decision to partner with Vendasta as a means to reduce overhead. In turn, he was able to focus on serving his small-business clients.
And bring in $434K in digital agency revenue.
Read the full case study.
OctoHub
Packaging strategy
Bundling advice
Bundling advice to emulate their secret sauce
Janice Christopher Marketing Agency
Taking a personalized approach that’s still scalable.
Janice Christopher’s story
Janice Christopher is an Executive Coach with 30 years of experience in sales and brand management.
After founding The Janice Christopher Marketing Agency in 2007, it became clear that she needed help to grow her agency to keep pace with her client demand.
“Before I found Vendasta I spent a lot of sleepless nights trying to figure out how I was ever going to grow my business,” says Christopher. “I knew that something had to change because I was serving my clients one-to-one and literally doing all of the work.”
With Vendasta, Christopher accelerated to $751K in gross annual revenue.
Janice Christopher:
Packages fit into personalized strategy
Insights Media Solutions
Sell the bundle as a strategy.
Annette Blaylock’s story
Insights Media Solutions was founded in 2012 by Annette Blaylock, a professional media strategist with over 20 years of marketing expertise.
Blaylock’s agency primarily serves local businesses with under 50 employees. Their motto for their customers? Be the big fish, no matter what the pond. But it can go both ways.
As the demands of the pond increased and Insights Media Solutions began scaling their agency past what could be accomplished by a single, seasoned solopreneur, Blaylock needed a partner.
By partnering with Vendasta, she more than doubled her revenue in a year—a 267% gross annual revenue increase, to be exact.
Insights Media Solutions:
The secret sauce
Position yourself as the local expert �and sell the bundle as a strategy.
Sugar and flour are nothing without the eggs and the oven!
SocialJack Media
Bundle solutions that make the most impact quickly.
SocialJack Media
Bundle solutions that make the most impact quickly.
Jack Pires’ story
Jack Pires established his marketing operation SocialJack Media in 2017 with a simple belief: to help small and medium-sized businesses promote their brands online using digital strategies that work.
That simple belief, along with a customer-centric approach, has seen SocialJack Media evolve rapidly from a start-up agency generating less than $200,000 in annual recurring revenue to over $1 million for the first time in 2021, with the help of Vendasta.
SocialJack Media
Jack Pires from SocialJack Media bundles solutions to deliver the biggest impact quickly. Earn trust, prove performance, and build.
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