How to generate a social�entrepreneurship idea?

Anastasia Pantou – Institute of Entrepreneurship Development

Agenda

• What is social entrepreneurship idea?
• 7 Steps to Becoming a Successful Social Entrepreneur.
• Social Entrepreneurship Ideas to Make an Impact.
• Social Entrepreneurship Statistics.
• Triple Bottom Line.
• How to Start a Social Entrepreneurship Cause.
• Conclusion.
• Workshop!

​

​

​

2

What is social entrepreneurship idea?

• Social enterprise ideas, unlike ordinary business ideas, typically result from a desire to solve a social need—similar to how many nonprofit and charity organizations find their beginning. Traditional business ideas can also come from recognizing a social need.

7 Steps to Becoming a Successful Social Entrepreneur

• Write a mission statement.
• Research the field.
• Conceptualize your unique offering.
• Reach out to team members for feedback and support.
• Develop your business model.
• Identify initial funding sources.
• Write an action plan (and stick to it).

4

Social Entrepreneurship Ideas to Make an Impact�

• Social Supermarket: A social supermarket can sell food to low-income families purchased at meagre prices from different food suppliers.
• Cooking for Social Change: The idea of creating a restaurant business with the mission to build employment skills for people with disabilities, former convicts or drug addicts, youth at risk and others.
• Buy one, give one: It belongs to the social entrepreneurship ideas that utilize the concept of donations for every purchase made.
• Open a Thrift Store: A thrift store sells second-hand pieces of clothing that are still in good condition.

​

​

5

Social Entrepreneurship Statistics

• 56% of US consumers stopped buying from companies they believe are unethical
• 63% of consumers feel that ethical issues are becoming more important
• 29% of consumers take to social media to share their support of ethical companies
• 56% of consumers revealed that buying ethically produced products makes them feel good

6

Triple Bottom Line�

CAUSEBOX

METHOD HOME

LEESA MATTRESS

7

People

Planet

Profit

How to Start a Social Entrepreneurship Cause

UNDERSTAND THE PROBLEM

• Travel the world
• Read
• Ask people about their passions
• Be open to new experiences and new ways of thinking
• Take time to understand the community that you aim to help and tailor your approach to the unique needs of the situation.

CREATE THE IDEA

• After identifying your passion, brainstorm about specific, actionable things that you can do to solve the problem.

8

Conclusion

A social enterprise requires pretty much the same effort as a traditional business, if not more. If you have an entrepreneurial drive, you should consider becoming a social entrepreneur to cater to and transform your local community by providing solutions to existing social problems. Social entrepreneurship allows you to be part of the transformative process of creating a more equitable, ethical and sustainable society through businesses.

9

The way to get started is to quit talking and begin doing.

Walt Disney

​

10

WORKSHOP

Steps

11

Thank You

Anastasia Pantou – Institute of Entrepreneurship Development

apantou@ied.eu

https://ied.eu/

12