VERSION 1.0
LOOP MOBILE BRANDING GUIDELINE
AUGUST 2022
BRAND IDENTITY
— Brand Promise
— Brand Position
— Manifesto
— Brand Pillars
— Tone of Voice
— Visual Concept
— Visual Elements
CONTENTS
LOGO ELEMENTS
— Primary Logo
— Icon
— Seal
— Logo Animations
— Clearspace
— Do’s & Don’ts
GRAPHIC ELEMENTS
— Color Palette
— Typography (Print & Digital)
— Colorways
— Models & Casting
— Product Imagery
APPLICATIONS
— Visual Direction
— eCommerce
— Packaging & Print
— Social Media
This Brand Guidelines document contains all graphic elements needed to create the Loop Mobile brand from concept to final deliverables. All elements must be reproduced exactly how they appear in this document and must not be changed. Please refer to the “Do’s and Don’ts”.
If you are unsure of appropriate usage of any of the elements in these Brand Guidelines, please contact Loop Mobile.
Additional reference material requirements, including all photographic requests that are not covered in this document, must be directed to Loop Mobile.
If you need any further information regarding these Brand Guidelines, contact xxxx@xxxx.xxx
INTRODUCTION
BRAND
IDENTITY
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POSITIONING
STATEMENT
BRAND
PROMISE
MANIFESTO
BRAND PILLARS
TONE OF VOICE
BRAND PROMISE
Loop Mobile provides the most affordable, accessible, and rigorously tested refurbished tech so that you can save big on money and mother earth.
Or
Loop Mobile provides the most affordable and quality-tested refurbished tech so that you can spare your wallet and the planet from waste.
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BRAND POSITION
Loop Mobile is the human-first marketplace for the most affordable, accessible, and rigorously tested refurbished tech.
MANIFESTO
REMIX YOUR IDEA OF REFURBISHED
Loop Mobile believes that brand new isn’t always better. You don’t need to pay more for tech that comes with a waitlist, a higher price tag, or features that aren’t worth the cost of an upgrade! You’re smart with your money and you don’t need to chase the next big thing. You need the thing that works best for you.
So don’t buy into the hype-tax; opt out of it and join the Loop circle — a circle of tech junkies creating cyclical lifespans for smart devices to bring you and your circle better deals and bigger savings that you don’t have to run in circles for, so your money doesn’t circle the drain just for the hyped up price of “new”.
Loop Mobile doesn’t talk in circles; our mission is clear! Loop Mobile conveniently offers the most rigorously tested refurbished tech at the best prices, doing good for our planet and your wallet.
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Doing good for your wallet and our earth feels good! Loop Mobile is proud to offer a refurbished tech market that puts people and planet first. When you buy used you:
SUSTAINABILITY
BRAND PILLARS
Loop Mobile believes that people are human-first and tech users second. Therefore, it’s important to provide a tech marketplace that is approachable, accessible, reliable, and relatable.
Loop Mobile’s mission is to help you save big on tech and stop throwing your money away on tech giants that offer marginal upgrades for exorbitant prices. Loop Mobile’s refurbished marketplace is the smart, alternative choice, delivering high quality tech to your front door in just a few clicks.
Loop Mobile believes that tech sparks community. Loop Mobile aims to facilitate a hub of information, opportunity, and empowerment. Through digital platforms, Loop Mobile promotes a two way conversation between company and community to create happier customers.
Quality is priority number one at Loop Mobile HQ because Loop Mobile understands the value our community puts into purchases. Every product that leaves Loop Mobile has been rigorously tested and assessed to ensure that our customers’ hard earned dollars get the most value possible.
HUMAN-FIRST
QUALITY
ACCESSIBILITY
COMMUNITY
I
II
III
IV
V
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From first click to checkout, Loop Mobile cultivates a personable and tech forward e-commerce presence that centers around customers’ experiences. Loop Mobile connotes expertise and trust at every commerce touch point. A consistent, clear, and interactive brand experience is always offered by Loop Mobile, no matter the medium.
EXPERIENCE
VI
JOIN THE
LOOP
By illustrating brand messaging with a personable touch, anecdotal storytelling, and bold and audacious human elements, Loop Mobile promotes a community of go-getters and risk-takers, people that live life to the fullest, who live life with a bit of risk, who aren’t afraid to get their hands (or their devices) a little dirty.
CERTIFIED QUALITY,
GUARANTEED
Transparency around the refurbishment process is shown with Loop Mobile Lab and Loop Mobile Experts to ensure consumers are provided the best quality refurbished devices and assured that they’re making the best choice. This is done in an engaging and fun manner to hold customers’ attention.
SMALL PRICES,�BIG SAVINGS
We want to demystify the product that isn’t hype or revolutionary anymore and empower the people. By showing people the true value of their savings if they go refurbished, Loop Mobile illustrates those life events, adventures, and little treats spent with Loop Mobile savings.
LOOP MOBILE IS...
LOOP MOBILE IS NOT...
— APPROACHABLE
— RELIABLE
— FORWARD-THINKING
— SELF-ASSURED
— HUMOROUS
— ECO-CONSCIOUS
— RELATABLE
— PLAYFUL
— TECH-SAVVY
— HONEST
— FOR EVERYONE
— A FOLLOWER
— SHY
— SWINDLING
— NAIVE
— PASSIVE
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CAPTIONS
Scroll-stopping imagery must be accompanied by quick-witted and verb-driven captions. Recognize captions as opportunities to welcome people to Loop Mobile and inspire dialogue. Avoid pretentious or intimidating language in favor of insider knowledge conveyed with easy-going confidence. Short CTA captions driving followers to points of purchase and engagement are best.
AUDIENCE PERSONA
Loop Mobile’s audience is witty, savvy, and cost-conscious. Followers cover a wide age-range so communications must be easy to grasp and self-aware.The tone of voice is grounded in approachable playfulness with knowledgeable yet humorous accents. Niche slang, cutesy language, and offensive humor are to be avoided.
COMMUNITY MANAGEMENT
Community management must be consistent, compassionate, helpful, and as quickly responsive as the tech that powers Loop Mobile. Loop Mobile should strive to provide assistance and hype up its followers!
TONE OF VOICE
Loop Mobile establishes itself as the go-to refurbished tech marketplace with a voice that is trustworthy, humorous, and straight to the point. Loop Mobile takes a topic that can be cold and confusing and breaks down tech in a transparent and simple manner. Loop Mobile does not drone on about technological details, but instead presents info in bite-size, digestible portions. Using relatable humor, trending topics, and a charming voice Loop Mobile makes it clear that it is a human-first tech marketplace that cares about connecting customers with the best deals possible. Loop Mobile is always fast to adapt to social media trends and is agile in implementing them. Loop Mobile believes tech should always be accessible, affordable, and never intimidating. A quick wit and a welcoming smile are signature to Loop Mobile’s personality.
Loop Mobile’s future looks bright! Bold colors and vibrant photography give Loop Mobile a refreshing branding that exudes life and fun. A warm and lively approach positions Loop Mobile as the human-first refurbished phone market. Whether catering to younger audiences or more seasoned folks, this electrifying direction reinvigorates refurbished tech and positions the used market as accessible. Pops of warm tones, animation, and a focus on anecdotal storytelling with human interaction/experience breathe life back into pre-owned electronics.
Loop Mobile helps people save big so that they can invest in more important things - because Loop Mobile knows you’re a human first, and a tech-user second!
VISUAL DIRECTION
LOOP PROOF
Quirky · Energetic · Pop
Quirky · Energetic · Pop
THE REFURBISHED REVOLUTION.
DROP TESTED. �AGAIN AND AGAIN.
SELFIE TESTED.
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MOODBOARD
BRAND IDENTITY
VISUAL TONE OF VOICE
CIRCLES ON LOOP
Circular elements are a common visual motif for the brand as it translates the cyclical nature of Loop Mobile’s brand strategy. This can apply to multiple points such as sustainability, the repurposing of old(er) tech, and endless opportunities to save money.
UGC
Anecdotal imagery featuring user-generated content allows Loop Mobile to appear personable and friendly, telling customers that Loop Mobile gets it when it comes to living life without safety nets.
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DROP TESTED. �AGAIN AND AGAIN.
LOOP MOBILE ICON MOTIF
The icon within the Loop Mobile logo acts as a motif when abstracted, such as when it is scaled and cropped just beyond the frame of imagery. It can also be used as background imagery when using more straight-forward messaging.
ARROWS LEAD THE WAY
The use of arrows allows forward momentum when showing circular elements and clarifies the “cycle” aspect of Loop Mobile’s missions. The highly geometric and modernist style of arrow gives the branding a clean and subtle sophistication.
BRAND IDENTITY
VISUAL TONE OF VOICE
ANECDOTAL LIFESTYLE PHOTOGRAPHY
When products are photographed with people in more situational and lifestyle photography, it has an anecdotal quality that tells of the myriad ways people damage their phones and how Loop Mobile can help seamlessly replace them.
CERTIFIED LOOP-PROOF
Graphic elements that assert Loop Mobile’s trustworthiness and dedication to quality include the Loop-Proof Seal when paired with imagery demonstrating Loop Mobile’s rigorous 70-point quality-assurance testing.
MINIMALIST PRODUCT PHOTOGRAPHY
When products are photographed as the primary subject, the photography takes on a more minimalist style, elevating the products despite their history as pre-owned.
POP OF YELLOW
While the majority of brand messaging is with varying shades of the Cool Green primary color and neutral grey color, pops of yellow are used strategically to add dynamism and a warm contrast.
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BRAND IDENTITY
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TAGLINES
Taglines for Loop Mobile should align with the brand tone of voice while simultaneously addressing aspects of the manifesto, brand pillars, and brand mission. Taglines should remain as short and succinct as possible (ie. 2-5 words). On the right are a few examples of taglines that can be used.
Taglines should be centered horizontally with the logo at all times. In contexts where space is limited, a possible lockup posits the icon to the left of tagline with vertical centers aligned.
Typography for taglines should be distinguishable from the logo so setting the text to a lighter weight such as Medium will allow the logo to remain more prominent in the visual hierarchy.
TAGLINE EXAMPLES
TECH, SAVINGS, FORWARD.
TECH, SAVINGS, FORWARD.
REFURBISHED. REMIXED.
REFURBISHED. REMIXED.
LOGO
ELEMENTS
LOGO ELEMENTS
BLACK AND WHITE LOGO
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PRIMARY LOGO
For an energetic logo that’s an ode to old tech, this wordmark uses italics for a forward-facing approach to refurbishment. The spiral double-O is inspired by that old phone cord we used to wrap around my finger or get caught on the door.
Quirky · Bold · Fresh
COLOR LOGO
LOGO ELEMENTS
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ICON
For an energetic logo that’s an ode to old tech, this wordmark uses italics for a forward-facing approach to refurbishment. The spiral double-O is inspired by that old phone cord we used to wrap around my finger or get caught on the door.
Quirky · Bold · Fresh
PRIMARY ICON
SECONDARY ICON
LOGO ELEMENTS
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LOOP-PROOF SEAL
For when pairing with brand messaging regarding the testing process, this seal helps clarify the quality-assurance that goes into every device Loop Mobile resells.
Quirky · Bold · Fresh
SEAL WITH LOGO
SEAL WITH ICON
LOGO ELEMENTS
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LOGO ANIMATION
The main logo animation demonstrates the cyclical aspects of Loop Mobile’s brand strategy by showing two arrows grow from a center point and revolve around one another before creating the final log wordmark.
The animation ends with the spiral spinning into completion.
Quirky · Bold · Fresh
Logo animations can be found HERE
ANIMATION WITH ARROW
ANIMATION WITH TEAL ABERRATION
ANIMATION WITH ARROW
ANIMATION WITH TEAL ABERRATION
LOGO ELEMENTS
COLOR WAYS
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LOGO ELEMENTS
CORRECT MINIMUM CLEARSPACE
INCORRECT CLEARSPACE
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CLEAR SPACE
The proper minimum clear-space should be based on a square that’s half the height of the logo. The clearspace should accommodate for optical alignment with the curve in the P and the bottom left corner of the L.
Optically adjust for the overshoot of the P
Optically adjust for the overshoot of the spiral
Optically adjusted for the italics.
Clearspace not optically adjusted.
Clearspace not optically adjusted.
Has not been optically adjusted for the italics.
LOGO ELEMENTS
CORRECT MINIMUM CLEARSPACE
INCORRECT CLEARSPACE
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CLEAR SPACE
The proper minimum clear-space should be based on a square that’s half the height of the icon. The clearspace should accommodate for optical alignment such as the overshoot of the top curvatures as well as initial stroke on the far left and terminal on the right. the slight slant that appears for the italic style should also be accommodated for.
Has not been optically adjusted for the overshoot.
Optically adjust for the overshoot of the Spiral
Optically adjust for the overshoot of the Spiral
LOGO ELEMENTS
DOs AND DONTs
DOs
Here is what to do with the logo elements:
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LOGO ELEMENTS�DOs AND DONTs
DON’Ts
Here is what not to do with the logo elements:
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GRAPHIC
ELEMENTS
BRAND COLORS
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COOL GREEN (DARK)
PANTONE 7718 C
HEX: #047772
RGB: 004 119 114
CMYK: 97 00 04 53
WARM METAL (DARK)
PANTONE 425 C
HEX: #595959
RGB: 089 089 089
CMYK: 63 55 54 28
ENERGY
PANTONE 122 C
HEX: #FDCC34
RGB: 253 204 052
CMYK: 00 19 79 01
COOL GREEN (LIGHT)
PANTONE 325 C
HEX: #4ACCC7
RGB: 074 204 199
CMYK: 51 00 02 20
WARM METAL (LIGHT)
PANTONE Warm Grey 1 C
HEX: #D9D6D1
RGB: 217 215 209
CMYK: 14 11 15 00
COLOR PALETTE
PRINT & DIGITAL
The color scheme consists mainly of shades of teal (Cool Green) with pops of yellow (Energy). Across digital and print, maintaining consistent color tones for all colors should be considered. When choosing paper stocks, for example, the white of the paper should lean more blue for teal treatments and more warm for yellow treatments. The same applies to greys as they are on the warmer side. This is so that the coolness of the teal is balanced tonally to these more neutral colors.
Cool Green is the primary color for all Loop Mobile branding. In some cases, Energy can take on the dominant color to add rhythm and contrast to other branded materials.
Energy is the secondary color and should be used strategically to add rhythm and contrast as well as a nice pop of warmth and brightness to the brand messaging.
The Warm Metal grey tones are meant to be paired with the primary and secondary colors so that those more intense colors can be balanced. This is especially important for web designs as the brighter shade of teal can be hard on the eyes if used too much. The same applies for yellow tones.
WHITE
PANTONE 000 C
HEX: #FFFFFF
RGB: 255 255 255
CMYK: 00 00 00 00
TYPOGRAPHY
TYPEFACES
PRINT & DIGITAL
Degular is a contemporary grotesk built for screens, with support for varying optical sizes. With Degular Display, strokes meet at gracefully tapered intersections while letter shapes remain rounded for a sharp yet friendly impression. Because of these qualities, the typeface can speak to both the tech-side of Loop Mobile’s industry and their quirky, customer-facing messaging. As a Google Fonts alternative, Red Hat Display has very similar qualities to Degular.
Quirky · Bold · Fresh
Typefaces can be found https://fonts.adobe.com/fonts/degular.
PRIMARY TYPEFACES
MAIN HEADLINES
SUB HEADLINES & BODY COPY
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TYPOGRAPHY RULES
COLOR WAYS
COOL GREEN
Progressive - Positive - Clean
RGB: 4 119 114
CMYK: 97 00 04 53
HEX: #047772
WARM METAL
Clean - High Tech - Neutral
RGB: 89 89 89
CMYK: 00 00 00 65
HEX: #595959
ENERGY
Calm - Optimistic - Friendly
RGB: 253 204 52
CMYK: 00 19 79 1
HEX: #fdcc34
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COOL GREEN
Progressive - Positive - Clean
RGB: 74 204 199
CMYK: 51 00 02 20
HEX: #4accc7
TYPOGRAPHY RULES
COLOR WAYS (IMAGERY)
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COOL GREEN
Progressive - Positive - Clean
RGB: 4 119 114
CMYK: 97 00 04 53
HEX: #047772
WARM METAL
Clean - High Tech - Neutral
RGB: 89 89 89
CMYK: 00 00 00 65
HEX: #595959
ENERGY
Calm - Optimistic - Friendly
RGB: 253 204 52
CMYK: 00 19 79 1
HEX: #fdcc34
COOL GREEN
Progressive - Positive - Clean
RGB: 74 204 199
CMYK: 51 00 02 20
HEX: #4accc7
GRAPHIC ELEMENTS
LOOP MOBILE ICON MOTIF
The icon within the Loop Mobile logo acts as a motif when abstracted, such as when it is scaled and cropped just beyond the frame of imagery. It can also be used as background imagery when using more straight-forward messaging.
GRAPHIC ELEMENTS
CIRCLES & ARROWS
Circular elements are a common visual motif for the brand as it translates the cyclical nature of Loop Mobile’s brand strategy. This can apply to multiple points such as sustainability, the repurposing of old(er) tech, and endless opportunities to save money.
The use of arrows allows forward momentum when showing circular elements and clarifies the “cycle” aspect of Loop Mobile’s missions. The highly geometric and modernist style of arrow gives the branding a clean and subtle sophistication.
IMAGERY
UGC
Anecdotal imagery featuring user-generated content allows Loop Mobile to appear personable and friendly, telling customers that Loop Mobile gets it when it comes to living life without safety nets.
IMAGERY
PRODUCT
PHOTOGRAPHY
WITHOUT MODELS
When products are photographed as the primary subject, the photography takes on a more minimalist style, elevating the products despite their history as pre-owned. Environments can be abstract with dynamic lighting. Various ways of showing devices in context can be done with top-down views of the devices with other objects like school supplies (for college students), or coffee table books, or camping gear. For the most part, environments take on a monochromatic look with predominantly teal colors and pops of yellow.
IMAGERY
PRODUCT
PHOTOGRAPHY
WITH MODELS
Even with models, when products are photographed as the primary subject, the photography takes on a more minimalist style, elevating the products despite their history as pre-owned. Environments can still be contextual but should never reveal too much of the person interacting with them. In this way, the products remain universal to all users and their use cases.
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IMAGERY
CASTING
Cast should be both relatable and aspirational with ordinary looks and signature styles/personas. Models must represent different types of body size, age, and color to show that Loop Mobile is not targeted to any specific group of people but to anyone who wants a good deal on good tech.
The models range in age from 20s to 60s.
APPLICATIONS
WEB
APPLICATIONS
eCOMM
WEBSITE
HOMEPAGE LANDING
The homepage follows an editorial design much like a magazine or catalogue brought to life on the screen. Interactive elements like hover effects, cursor animations, a shopping toggle, and others keep the site engaging for customers as they learn about and buy from the brand. Imagery is full-bleed whenever possible to maintain a clean and luxurious aesthetic while also maximizing immersion.
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*WILL BE REPLACED
WITH FINAL DESIGN
APPLICATIONS
eCOMM
WEBSITE
TESTING PROCESS
The homepage follows an editorial design much like a magazine or catalogue brought to life on the screen. Interactive elements like hover effects, cursor animations, a shopping toggle, and others keep the site engaging for customers as they learn about and buy from the brand. Imagery is full-bleed whenever possible to maintain a clean and luxurious aesthetic while also maximizing immersion.
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*WILL BE REPLACED
WITH FINAL DESIGN
APPLICATIONS
eCOMM
WEBSITE
PRODUCT GALLERY
The category page follows an editorial design much like a magazine or catalogue brought to life on the screen. Interactive elements like hover effects, cursor animations, a shopping toggle, and others keep the site engaging for customers as they learn about and buy from the brand. Imagery is full-bleed whenever possible to maintain a clean and luxurious aesthetic while also maximizing immersion.
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*WILL BE REPLACED
WITH FINAL DESIGN
APPLICATIONS
eCOMM
WEBSITE
SALE/DEAL BANNER
The homepage follows an editorial design much like a magazine or catalogue brought to life on the screen. Interactive elements like hover effects, cursor animations, a shopping toggle, and others keep the site engaging for customers as they learn about and buy from the brand. Imagery is full-bleed whenever possible to maintain a clean and luxurious aesthetic while also maximizing immersion.
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*WILL BE REPLACED
WITH FINAL DESIGN
APPLICATIONS
eCOMM
WEBSITE
PRODUCT PAGE
Product pages utilize large imagery, pulled-back and minimalist typography for a luxurious shopping experience.
CTA buttons in yellow grab users attention.
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*WILL BE REPLACED
WITH FINAL DESIGN
APPLICATIONS
EMAIL SIGNATURE
EMAIL SIGNATURE
When using the email signature, always have the information the same size.
All typography should be set in a Sans Serif.
Name and title are set in ALL-CAPS while contact information is set in normal casing.
Links to social media accounts are included at the bottom.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
My best,
Employee Name
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SAVINGS ON LOOP
Loop-Mobile.com
EMPLOYEE NAME
TITLE/POSITION
+1 212—123—4567
Employee@Loop-Mobile.com
APPLICATIONS
NEWSLETTER
NEWSLETTER
Newsletter follows similar branding to the web design by using full-bleed images, circular elements, and gradients. Predominant colors are the teal and yellow while pale grey is used to break up different sections without the use of lines or bars. This allows for a cleaner, more lightweight-looking design. CTAs are always set in yellow for maximum “clickability” while imagery, logo elements, and footer are teal.
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APPLICATIONS
PACKAGING
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MAILER SLEEVES
Sleeves for mailed electronics come in alternating yellow and green color blocks for a bright and punchy look that’s sure to catch the eye and make for an interesting unboxing experience. Recycled Kraft paper materials remain along the sides to give the branding a sense of sustainability.
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PACKAGING
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LAPTOP STICKERS
Stickers for laptops, tablets, and other large electronics follow the two-color branding and feature the Loop Mobile logo in maximum size.
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PACKAGING
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BUSINESS CARD
All packaging and printed materials across all Loop Mobile branding should follow the same straight-forward design, which is predominantly teal tones with pops of yellow.
The example shown here renders the business card with an embossed logo and UV spot gloss with thick, textured teal cardstock with digitally printed yellow lettering.
Branded messaging and any typography should follow the rules set forth in the Graphic Elements section.
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APPLICATIONS
SOCIAL MEDIA
ACTIVATIONS
SOCIAL MEDIA
INSTAGRAM GRID
INSTAGRAM SINGLE POST
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INSTAGRAM FEED
Imagery across all social media should be consistent with the visual direction outlined in the previous section.
DOOM-SCROLL TESTED.
DROP TESTED. �AGAIN AND AGAIN.
BRAND APPLICATIONS
DROP TESTED. �AGAIN AND AGAIN.
CLOSE
THE LOOP ON
eWASTE.
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BRAND APPLICATIONS
JOIN THE REFURBISHED REVOLUTION.
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BRAND APPLICATIONS
DROPPED YOUR PHONE? WE DROPPED THE PRICE.
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BRAND APPLICATIONS
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BRAND APPLICATIONS
IT’S TIME TO �UPGRADE IF…
YOUR PHONE’S LIVED THROUGH AT LEAST ONE ROYAL WEDDING.
IT’S TIME TO �UPGRADE IF…
YOUR PHONE �STILL REMEMBERS �THAT PERFORMANCE.
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BRAND APPLICATIONS
FOR WHEN YOUR PHONE DOES A LOOP-DE-LOOP
REPLACE YOUR �BROKEN PHONE WITHOUT
GOING BROKE.
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BRAND APPLICATIONS
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BRAND APPLICATIONS
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BRAND APPLICATIONS
NEW PHONE FEELING.
LOOP’D PHONE PRICE.
JUMP BACK IN �THE POOL.
SHOP REFURBISHED iPHONE 12 WITH IP68-RATED WATER RESISTANCE.
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BRAND APPLICATIONS
LOOP MOBILE CONNECTS �PEOPLE WITH THE TECH THAT MOVES THEM.
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BRAND APPLICATIONS
GET YOUR OWN
DEAL.
Second Chance Homes for
Secondhand Phones.
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BRAND APPLICATIONS
BRIGHT,
SHINY, AND
LOOP AGAIN.
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DON’T THROW OUT YOUR OLD PHONE—LOOP IT!
BRAND APPLICATIONS
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BRAND APPLICATIONS
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BRAND APPLICATIONS
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BRAND APPLICATIONS
BRINGING DEALS �TO YOU AND YOUR INNER CIRCLES.
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BRAND APPLICATIONS
LOOP PHONES GO THROUGH MORE TESTING THAN ANY REFURBISHED PHONE.
SELFIE TESTED.
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BRAND APPLICATIONS
CREATING CIRCULAR LIFESPANS FOR �SMART DEVICES.
NEW PHONE FEELING.
LOOP’D PHONE PRICE.
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BRAND APPLICATIONS
SAVINGS ON LOOP.
WE COULDN’T SAVE YOUR OLD PHONE, BUT WE CAN SAVE YOU BIG ON YOUR NEXT PHONE.
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BRAND APPLICATIONS
WE PUT OUR�PHONES TO �THE TEST.
DOOM-SCROLL TESTED.
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BRAND APPLICATIONS
GOOD AS NEW�IS GOOD FOR YOU.
BRIGHT,
SHINY, AND
LOOP AGAIN.
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BRAND APPLICATIONS
APPLICATION
DROP TESTED.
LOVE THE WAY�YOU LOOP.
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BRAND APPLICATIONS
SHOT ON
LOOP’D iPHONE.
LOOP PHONES GO THROUGH MORE TESTING THAN ANY REFURBISHED PHONE.
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BRAND APPLICATIONS
AUDIO
TESTED.
CREATING CIRCULAR
LIFESPANS FOR
SMART DEVICES.
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CAMPAIGN IDEAS
Community Outreach
Use social listening tools to find viral TikTok videos of people breaking / losing their phones in hilarious ways and send them a Loop Mobile PR package with a free phone to build buzz and an instant fan base.
Phone Thrift Store
In direct opposition to the sleek Genius bars of the Apple stores, Loop Mobile opens a phone thrift store pop up where people can shop refurbished phones with friendly, knowledgeable, and down to earth staff.
It’s All About the High-Low
Collaborate with a high-end e-comm resell market such as SSENSE, The Real Real, or Grailed and do an editorial style photoshoot combining refurbished tech with previously loved luxury items
Dog Shelter
Loop Mobile partners with a charity such as a dog shelter to boost CSR and drive home the point > there’s nothing wrong with pre-loved
Human first, phone-user second
Show regular people, their savings with Loop Mobile + what they decided to buy instead of putting ALL their money toward a new phone
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©2022 LOOP MOBILE. ALL RIGHTS RESERVED.