SPR Session for Graduate Students: Getting Your Work Noticed

Saturday, July 9, 2022 | 4:00pm-4:45pm�Stacey M. Johnson, Vanderbilt University, Nashville, TN�Lillian Jones, University of California, Davis, Davis, CA

​

Agenda

1. Welcome & introductions - Who’s all here today?�
2. Public Engagement, Public Scholarship - Who do I engage with and how?�
3. Social Media - How do I get my published work noticed quickly?�
4. Audience & Panelist Discussion - share out!
1. What are your reactions? What do you think? What questions do you have?

2

Spanish and Portuguese Review

Welcome & introductions - Who’s all here today?

​

​

​

Quick introductions!

​

​

​

3

Spanish and Portuguese Review

• Name
• Affiliation
• Academic status
• Best thing so far about being here in San Juan, Puerto Rico with AATSP

I’m Lillian!

I’m from UC Davis

4^th year PhD

Caribbean vibes and experiencing a new & wonderful culture!

SPR ME

Public Engagement, Public Scholarship

Welcome!

​

​

4

Spanish and Portuguese Review

Stacey M. Johnson

Editor

Spanish and Portuguese Review

🐦 @staceymargarita

spr@aatsp.org

Tweet at me with questions!

Agenda

• What is social media & why should I use it for publication promotion?
• Strategies & best practices
• Examples & Stories

5

Spanish and Portuguese Review

Social media

5

Lillian Jones

Managing Editor of Communications

Spanish and Portuguese Review

🐦 @Lily_Jones20

​

liljones@ucdavis.edu

www.linkedin.com/in/lillianjones

6

Spanish and Portuguese Review

Social media

Exchange of information

Exchange of ideas

Connect with people

7

Spanish and Portuguese Review

(Some) platforms used in academia

academic social networks

• academia.edu�- “for academics to share research papers.” �- share your papers and see their impact

​

• Google Scholar

- search engine for “scholarly literature”

social networks

/facebook

/twitter

/LinkedIn

Why use social media to gain traction and visibility for your personal brand and your publications?

• Expand your network and audience
• Different people on different platforms
• Increase visibility
• Connect with researchers with similar interests
• Easily accessible (i.e. ‘free’ and mobile)
• Fast (i.e. quick feedback, conversations, ideas, etc.)
• Give more life to your published work

8

Spanish and Portuguese Review

• 4.62+ billion people in the world use social media
• Annual growth rate of 12% since 2012
• Facebook - MAU (monthly active users global), 3 billion
• Twitter - user growth expected to reach 340 million by 2024
• LinkedIn - 810+ million users across the globe�https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/#Twitter_statistics (March 2022)

1. Consider promoting your work at various stages of the publication process (the life cycle, pre-publication to publication)�
1. Conference: Photos presenting data/work at conferences before submitting the manuscript
2. Abstract: Reposting calls for abstracts/submissions: “Just working on my abstract!”
3. Submission: “Just submitted my paper on _____!”
4. Accepted: “My paper on ____ was accepted to @_____!”
5. Publication: “My paper on _____ was just published! So excited!”

9

Spanish and Portuguese Review

Strategies & best practices

10

Spanish and Portuguese Review

For example…

1

2

3

4

Publication!

Other conference presentations

• CALICO

• AATSP

Behavior

1. Tag co-authors (when applicable and with their permission)
2. Tag journal (when applicable and always with respectful comments)
3. Use relevant and intentionally chosen hashtags (not too many!)
4. Utilize the same journal guidelines (i.e. respecting copyrights, avoiding plagiarism, etc.)

Content

1. Use relevant pictures, images & infographics
2. Use alt tags with any images
3. Use concise, efficient, and accurate wording
4. Use shortlinks (bitly or tinyURL)

​

11

Spanish and Portuguese Review

Strategies & best practices

Platforms

1. Pick two or three social networks and commit to them
2. Identify which platforms are most appropriate for this particular research
3. Be intentional about the audience on each platform

​

Discourse

1. Engage in two-way conversations
2. Celebrate your success and that of others
3. Engage in polite, constructive conversations

12

Spanish and Portuguese Review

For example…

#aatsp2022

13

Spanish and Portuguese Review

Example

14

Spanish and Portuguese Review

Example

15

Spanish and Portuguese Review

Stories

16

Spanish and Portuguese Review

Stories

• …I don’t have my own social media and don’t plan to get it?
• No problem! Some platforms are open open to the public.

i.e. Twitter is available to look out what’s trending/what the conversation is without having your own account.

​

17

Spanish and Portuguese Review

What if…

18

Spanish and Portuguese Review

After the session or if there’s time at the end, take a minute to think about and write down (paper or cell phone):

• 1 today. | Today I will_____
• 2 tomorrow. | Tomorrow I will ______
• 3 next week. | In a week I will ______

Action items for you!

What can you do in 1, 2, 3?

​

Maybe Tweet @spr_aatsp what you learned today, and what your goals are and how they’re going!

Q&A and Discussion

What do you all think?

What are your questions?

What are your comments/reactions?

What are your takeaways?

19

Spanish and Portuguese Review

Remember to Tweet @staceymargarita for specific editorial+ questions!

¡Gracias! & obrigada!

Any questions?

20

Spanish and Portuguese Review

Lillian Jones �🐦 @Lily_Jones20�liljones@ucdavis.edu

Stacey M. Johnson �🐦 @staceymargarita�spr@aatsp.org

Find more info about SPR and to learn about volunteering opportunities 👇 www.spanishandportuguesereview.org

​

Follow us on Twitter @spr_aatsp

​

21

Spanish and Portuguese Review

What did you write down for your 1, 2, 3? Share with your peers. Why did you select it? What are potential challenges you may encounter? How can you overcome those? What thoughts or ideas can your group offer you?

• 1 today. | Today I will_____
• 2 tomorrow. | Tomorrow I will ______
• 3 next week. | In a week I will ______

Your 1, 2, 3

Let’s share!

22

Spanish and Portuguese Review

In small groups, read through the scenarios and take some time to discuss how you would react?

1. Your friend is a 5^th year PhD student, they’re on the job market and working on maximizing visibility to three papers they published while in school, which are directly relevant to their thesis and main research interests. What 5 pieces of advice would you give them to help achieve their goals?
2. Your colleague is a 2^nd year Masters student and just submitted their thesis. They are considering pursuing academia and are interested in opportunities for grad student publishing. What ideas would you share with them?
3. You are Retweeting the journal (or sharing on Facebook or LinkedIn) your recently published article. How might you word it to reach your target audience? (think about content, hashtags, and media)

​

​

The situation room

What would you say?