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By Toby, Shanzay and Zahra

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Content

Meet Our Team
About Our Business
Products & Services
Budget
Marketing

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Meet The Party All Stars Team

Toby SMM

Sales Marketing Manager

Zahra CFO

Chief Financial Officer

Shanzay COO Chief Operations Officer

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About Our Business

Our mission: To take the stress out of planning kids birthday parties for parents and carers of kids ages 3-8 years old.

We provide party planning services and products that make parties more fun and enjoyable for kids and parents.

We also offer additional party hosting services for both in-person and online via zoom so it runs smoothly.

A big benefit customers receive is that we are young and know what kids like.

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Products & Services

Target market:

Busy parents and carers of 3-8 year olds who don’t have time to organise parties

Party Bags Types: by gender (girls/boys) by age group What’s Inside? Themes Beauty (stick on nails, lip gloss) Sweets (lollies/candies) Wobblerz Blowouts Bath bombs	Invitations Special themes asked by client Examples Jojo Siwa Unicorns Superheroes Barbie Monster Trucks Sports	Party Games Pin the Horn/Tail Sock Toss Pass the Parcel Hide and Seek Obstacle Course Treasure Hunt Pinata Donut on a String Egg and Spoon Race	Assistance Preparation (setting up) Breaking Down Welcoming Running Games

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Budget (actuals from the first client)

Expenses	Quantity	Total Cost	Price list	Revenue
Party Bags ~$7.50 per bag	16 bags	$120	$12 per bag	$192
Postage	1	$42	-	$0
Invitations design	1/2hr	$6	$10	$0
Games Sock toss Pin the Horn on the Unicorn		$10	$10	$0
Labour ($12 p/hr) Putting together bags - 2.5 hr Research & prepare - 2 hr Set up the day before - 2 hr Assistance on the day - 3 hrs	9.5 hrs	$114	$100 (package)	$100
TOTAL Expenses		$292	TOTAL Revenue	$ 292
			PROFIT	$0

the costs and expenses for our client will be: they will pay $12 for each party bag made by our team. We personally will spend $7.50 to produce the bag for our client.

Postage for our client we paid $42.

To design the invites and email them to the Parent will cost our client $10. We personally will pay $6 to get them designed just for our client.

The games we provide are Sock Toss, Pin the horn on the unicorn or pin the tail on the donkey. We included this in the $100 package, the games costed us $10 as well for the first time of use.

Our labour costs will be $12 per hour for our client. It took us on average:

2.5 hours to put the bags together

To research and prepare for the party it took 2 hours

To set up the day before it takes us 2 hours

and

Assistance on the day took us 3 hours.

Our client paid us $100 in total for all these because we offered them a package.

The total expenses were: $292

And our Total Revenue was: $308

Since this was our first party we received a profit of $16

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Our First Party!

Our first client was a family friend who was very happy to be our first client so we could test out our ideas and learn for the next one
I arrived early to help put out the food and greet guests
We played ‘sock toss’ and ‘pin the horn on the unicorn’
I kept checking with Linda (mum) to see if she needed anything
The Party Bags where a HUGE SUCCESS with the kids
The other parents were so surprised that kids would be running a party business!

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Marketing & Advertising Strategies

Create Loyal Raving Fans: Provide a great experience so our customers tell others and rehire us again creating repeat business

Word of Mouth: Encourage our family and friends to hire us and to recommend us to others

Online: Facebook Business Page so potential customers can look us up online and contact us

Flyers & Posters: Positioned in high foot traffic locations for kids (school, shops, sporting venues and playgrounds)

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This is how the party went