Chosen Charity: Singapore Children Society
About: Singapore Children’s Society (SCS) protects and nurtures children and youth of all races and religions. Established in 1952, its services have evolved to meet the changing needs of children. Today, Children’s Society operates more than 10 service centers island wide, offering services in the four categories of: Vulnerable Children and Youth, Children and Youth Services, Family Services, and Research and Advocacy.
Call to Action: I want visitors to explore the site to learn more about the charity and donate to it If they are interested.�
Chosen Charity: Singapore Children Society
Intended Beneficiaries: Vulnerable children and youth that are facing various challenges including abuse, neglect, and family dysfunction. SCS helps to provide these children with the necessary support, resources, and opportunities to improve their well-being and help them to grow and develop properly.
The targeted audience: I want him to learn more about SCS by exploring the website and donate to the charity to help the cause.
Name: Mohammed Ahmed
Age: 40
Interests: Participates in local volunteer opportunities and charity events
Occupation: Marketing manager at a mid-sized tech company
Values: Prioritizes his family over anything
Goals: Continually seeks opportunities to grow professionally and personally.
Family: Family of four, with a wife and two children that he loves and dotes on.
User Persona
Content Inventory
Website Page | URL | Description of content�(Give details) | Which part of the content do you want to keep, edit, or delete from the existing website page? |
About Us | The history of the organization and a portal to more pages about the organization and the team working with them | I want to keep the history of the organization, and I want to add their mission, vision, and core values to the main about us page | |
Services | Explanation of how they provide their services and how the services help the people in need. A portal to the different services offered to different demographics | I want to keep the explanation and portal, and I want to add images and videos of the children in need going through the services. | |
Research and Resources | Explanation of why the research they do at SCS is important and a portal to the different research they did on the different demographics | I want to keep the explanation and portal but add some images and videos of their research team and the research process they use. |
Content Inventory
Website Page | URL | Description of content�(Give details) | Which part of the content do you want to keep, edit, or delete from the existing website page? |
News and Events | The use and benefits that news coverage and events bring to the organization and a portal to the past news and events they were in | I want to keep the portal and add the past news and events that they have hosted and how it have helped them | |
Support us | An explanation of how support like donations help the organization, the different ways people can support them and a portal to the different ways to support them. | I want to keep the explanations of how the support that people give helps them, but I want to add a table or list of the different ways people can support them to improve clarity. |
Mood board
Content Plan
Website Page | Website URL | Description of Content |
About Us | The page will have the organization’s mission, vision, and core values and also have a portal for users to access more specific pages about the team. | |
Services | The page will have photos and videos of the team in action and helping the children, and also have a portal for users to access more specific pages about different services offered to different children in need. | |
Research and Resources | The page will have an explanation of why the research that they do is important, and how the team conducts the research effectively. It will also have a portal for users to access more specific pages on the different research they have already completed, and more. |
Content Plan
Website Page | Website URL | Description of Content |
News and Events | The page will have a list of the past news and events and how they have helped the cause. It will also have a portal that lets the user access more specific pages about the news and events in the past. | |
Support us | The page will have explanations of how the support that people give helps them, and it will have a table or list of the different ways people can support them to improve clarity. |
Homepage
About Us
Society Overview
The Board
Supporters and Donors
Annual Report
Services
Children and Youth services
Family Services
Statistics
Research and Resources
Research Studies
Resources for Children
Resources for Youth
Resources for Parents
Resources for Practitioners
News and Events
Media Coverage
Press releases
Events
Support Us
Contact
Donate to us
Give2Children
Feedback from users
Dexton:
The website is very simple and minimalistic which is nice, however there is no call to action
Shaun:
likes: i like the different shades of blue used as it matches well with the Children's Society logo
dislikes: there isn't a sitemap or location details at the bottom of the homepage
improvement: in the our gallery page, the text below the images could be straightened
Clement:
I like the colour scheme and images used
I think can add a help button for users
Improved design