Content Design
Why content design is important in the digital product design and how you can become a content designer
A Firehead training course—by Vinish Garg
Content metrics for product success
The North Star metric
—Airbnb: Number of nights booked
—Facebook: Daily active users
—YouTube: Number of minutes watched�—DocuSign: Number of documents signed
Different categories of North Star Metrics: See this post on Future
Metrics
Product success
Product metrics
CAC, LTV, MRR and ARR, Average Revenue Per Unit (ARPU), contract length, churn rate, retention rate
Example: How churn rate hurts
Metrics
Product success and content design
Source: Content Science
Product success—Onboarding
Source: Profit Well
Product success—Onboarding
Content
—Product positioning and the promise for value metrics
—Consistency in positioning before sign up and the in-product content, for the promise
—Assurance, trust, respect, and the wayfinding
Related: Content for product onboarding
Photo credits Unsplash. The names or pictures or references of any brands, teams, or organizations are used for the sole purpose of this talk. I am not associated with any of these organizations or teams in any role, nor do I endorse their products, services, leadership, culture, or their work in any form.