Making a difference:�Presenting data the right way
@timceuppens
The origin stories
For never was there a story of more woe than that of Tim and his low
Showing more data does not make your case more convincing
Your audience wants recommendations. The data is in support.
Step 1
What’s the problem here?
Seek first to understand, �then to be understood
3 Questions to help you get started
1. What is the challenge �here for you?
Understand what they need from you, and what they intend to do with it.
2. What would you like to see?
You must know their desired outcome, but this isn’t necessarily the outcome we will get.
3. What circumstances would lead you to change your mind?
We must know what to look for when things are different from what they want.
Step 2
Do the hard work for your audience. Show, don’t just tell.
Start by letting people experience the problem
Create a moment. Show a demo. Share a statistic or a customer quote.
Get some of that �data story telling
It’s the next big thing. Right next to the metaverse & the NFT printer
Once upon a time there was ___.
Every day, ___.
One day ___.
Because of that, ___.
Because of that, ___.
Until finally ___.
Time flows left to right
Good
Bad
Simplify your graphs
Simplify your graphs
Highlight what’s important
Tell me if it’s good or bad? And how good or bad it is.
A quick aside about my cat
Honestly, hear me out, I’m going somewhere with this
Vision drives decision
Show what success looks like & what to expect. Good and bad.
Step 3
Learn from marketing
Cialdini Principles
Useful biases
How do you build, run, and maintain a lunar base?
By asking a of questions.
Your final slide
Don’t ask for questions. �Ask a question.
Was there anything here that surprised you?
What will you take away from this information?
What was most useful from this information?
What are you taking away from this presentation?