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The User /Customer

  • Sketch a user in the situation in which they experience the problem
  • Thought bubble showing what they are thinking in that moment
  • Give your user a NAME

User demographics

  • Your user with the NAME? What are some demographics associated with that specific person?
  • Salary, age, education, geography, occupation - no age ranges!

User Behaviors

  • List the behaviors / activities they do that are associated with the situation in which they experience the problem
  • List behaviors related to the problem they experience

User Needs and Goals

  • Given the aspects of the USER and the situation with the problem they experience, what do they need?
  • What goals do they aspire to achieve with your help?

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User persona on one slide