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Fresh Express Bus

Esperanza Elementary School

Zoe Weinlader Raleigh Long

Daniel Zinkan Reynaldo Angulo

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Background Information

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Esperanza Elementary School

Population:

Serving children ages 5 - 12 and adults 25 - 50.

51.8% (total) and 66.1% (>18 y/o) of population living below poverty level.
Food desert (zip code 85009)

Surrounding neighborhood(s) considered low income and low access to foods (AZDHS).
http://azdhs.gov/gis/az-food-deserts/index.php

White: 50.2%
Black or African American: 5.4%
American Indian of Alaskan Native: 3.2%
Asian: .7%
Native Hawaiian and Other Pacific Islander: .2%
Some Other Race: 44%
Percent Hispanic or Latino: 80.9%

English speaking only: 13,863
Language other than English: 28,914
Speak English less than “very well”

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Lesson 1:

Lesson 2:

Story time!
Comparison and contrast of healthy practices versus unhealthy eating practices

Breakfast fruit kabob.
Healthy popcorn snack.

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Funny Stories

Apple Kid

Unexpected change of audience

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Problems

For an Intervention

Not enough awareness of the Fresh Express

There were issues with helping customers understand the prices.
Most people wanted to drop kids off and leave

Nutritional Awareness for children

Need for children to be aware of what they are eating

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Intervention

Mobile Phone App

Would gamify eating fruits and vegetables
Keep track nutrients
Tied into Fresh Express

Marketing plan

Radio Advertisements
Flyers
School Announcements
Social Media
Students

Nutrition
Marketing

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Cost of Intervention

Flier Copies- $50

Radio Ad Production- $400

Biweekly Radio Air time- $5200

Creation of Mobile App- $50000

Monthly upkeep of App- $1200

Cost of Dietitian - $4680

Cost of Marketer- $3120

Total- $64,650