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HOW BEST TO COMMUNICATE WITH MEN

THE WINE COMMERCIAL AT CANA

JOHN 2:1-12

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WHY IS COMMUNICATING TO MEN IMPORTANT?

  • THE MISSION OF MY CHURCH, FEASTS OF GOD, TO DEVELOP EPHESIANS 4:11-14 MEN WHO ARE LIGHT BEARERS FOR GOD THROUGH TEACHING AND CREATIVE PROJECTS.

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  • WE HAVE A CLOSE RELATIONSHIP WITH THE INTERNATIONAL BROTHERHOOD COUNCIL. UNDER THE CHURCH OF OUR LORD JESUS CHRIST OF THE APOSTOLIC FAITH, INC., AND THEIR PURPOSE IS TO BUILD, “MEN OF INTEGRITY AND DESTINY”.

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WHY IS COMMUNICATING TO MEN IMPORTANT?

  • AMERICA IS BECOMING LESS RELIGIOUS AND MEN ARE TRAILING BEHIND WOMEN IN RELIGIOSITY. (PEW)

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  • THE DEMOGRAPHIC CHARACTERISTICS OF THE LINGUISTIC AND RELIGIOUS GROUPS IN SWITZERLAND

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FATHERLY IMPACT ON CHURCH ATTENDANCE

Father

Mother

Regularly attending adult children

Irregularly attending adult children

Not attending adult Children

Not attending

Not attending

4%

15%

80%

Not attending

Regular attendee

2%

37%

61%

Regular attendee

Regular attendee

33%

41%

26%

Irregular attendee

Regular attendee

3%

59%

38%

Regular attendee

Irregular attendee

38%

44%

18%

Irregular attendee

Not attending

25%

23%

52%

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HOW TO TALK TO A MAN

  • “STATE THE HEADLINE”
  • “GIVE A QUICK SUMMARY PARAGRAPH OF THE” TOPIC TO BE DISCUSSED
  • “THEN ONCE YOU COVERED THE MAJOR HIGHLIGHTS, AND YOUR PARTNER KNOWS WHETHER OR NOT HE IS ON DUTY, FEEL FREE TO BACKTRACK AND FILL IN THE DETAILS AND BACKSTORY.”

TALK TO MEN THINK LIKE A REPORTER

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THE BEER COMMERCIAL MODEL

CREATE A MYTHOLOGY THAT ANSWERS THESE 5 QUESTIONS

  • WHAT KINDS OF THINGS DO MEN DO?
  • WHAT KINDS OF SETTINGS DO MEN PREFER?
  • HOW DO BOYS BECOME MEN?
  • HOW DO MEN RELATE TO EACH OTHER?
  • HOW DO MEN RELATE TO WOMEN?

TALK TO MEN THINK A BEER COMPANY PR FIRM

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THE BEER COMMERCIAL MODEL

CREATE A MYTHOLOGY THAT ANSWERS THESE 5 QUESTIONS

  • MEN ARE SKILLFUL “PHYSICAL LABOR” CRAFTSMEN
  • MEN PREFER OUTDOOR NATURAL ENVIRONMENTS WHERE THEY CAN LEARN TO RELY ON THEMSELVES AND BOND WITH OTHER MEN
  • BOYS BECOME MEN BY INITIATION FROM FULL-GROWN MEN THROUGH RITES OF PASSAGE
  • MEN RELATE TO EACH OTHER IN HIGHLY LOYAL GROUPS OR TEAMS
  • MEN RELATE TO WOMEN BY BECOMING SUAVE, CONFIDENT, AND DETACHED.

TALK TO MEN THINK A BEER COMPANY PR FIRM

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JESUS IN THE WINE COMMERCIAL AT CANA

  • JOHN 2:1-11
  • “THIS, THE FIRST OF HIS SIGNS, JESUS DID AT CANA IN GALILEE, AND MANIFESTED HIS GLORY. AND HIS DISCIPLES BELIEVED IN HIM.” (JOHN 2:11)
  • CLICK THE LINK BELOW TO SEE A SAMPLE VIDEO ON HOW TO TALK TO MEN.
  • HTTPS://YOUTU.BE/IQRFX-2MOFS