Welcome!
Ethics and Corporate Social Responsibility
Dr. Satyendra Singh
Professor, Marketing & International Business
University of Winnipeg, CANADA
sites.google.com/view/drsatsingh
Ethics and Law
Ethics
moral principles and values that govern our actions
Laws
enforceable in the courts
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Ethical and legal relationships
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| Illegal | Legal |
Ethical | Ethical but illegal | Ethical and legal |
Unethical | Unethical and illegal | Unethical but legal |
A framework for understanding ethical behavior
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Business Culture and Industry Practice
Business Culture
boundaries between competitive and unethical behavior
Ethics of Exchange
caveat emptor—the idea that the buyer is solely responsible for ensuring the quality and suitability of goods before purchase
Ethics of Competition
economic espionage—collection of trade secrets or proprietary information about a company’s competitors
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Corporate Culture and Expectations
Corporate Culture
set of values, ideas, and attitudes within an organization
Codes of Ethics
formal statement of ethical principles and rules of conduct
Ethical Behavior of Management and Co-Workers
whistleblowers
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Ethical Issues in the Marketing Research
Failure to report incomplete data
Reporting only favorable
Using deception to collect information
Breaching confidentiality of Non Disclosure Agreement (NDA)
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Responsibility
Social
organizations are part of society 🡪 accountable to the society for their actions
Profit
maximize profits for their owners or stockholders
Stakeholder
obligations to customers, employees, suppliers and distributors
Societal
Environment, public interest…
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What does 3Ms Scotchgard have to do with ethics, social responsibility and a $200 million loss in annual sales?
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Questions?�s.singh@uwinnipeg.ca