Fail Fair

What

A structured discussion with your team or stakeholders to turn potential risks and failures into opportunities for your business.

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Why

This tool brings in the perspectives of others to help you to identify areas of weakness in your business plan early on, so that you can strengthen the overall concept.

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How

1. Present your concept that you (ideally) created as a Customer Journey or Miniature Model to a group of team members and/or stakeholders.

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2. Ask all the participants to write down all the things that could go wrong with your idea on a post-it. For example, why your concept is not going to work or is will not result in the outcomes you expect.

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3. Ask the participants to share these ‘fail factors’ placing their post-its on your Customer Journey, on your Miniature Model or on the digital worksheet in the next page. Try to do this in 15 minutes, and ask each participant to only mention fail factors that haven’t been mentioned by others. Do this until all fail factors are added.

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4. Together or in small groups, turn each fail factor around into a success factor. A success factor could be a mitigating measure or a change of plan. Make sure to record all the feedback and success factors that are shared.

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The project team, customers, partners or experts

30 - 45 minutes

• Digital worksheet (next page)

• (Markers, Post its and large sheet of paper)

Fail Fair

You can fill in this digital worksheet by downloading it as .pptx and typing in the table below.

Worksheet instructions