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Dark Patterns:�Sneaking

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Sneaking Dark Patterns

  • Trick questions
  • Sneak in the Basket
  • Roach Motel
  • Privacy Zuckering
  • Price Comparison Prevention
  • Misdirection

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  • Hidden Costs
  • Bait and Switch
  • Confirmshaming
  • Disguised Ads
  • Forced Continuity
  • Friend Spam

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https://darkpatterns.org/types-of-dark-pattern.html

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Sneak in the Basket

DARK

PATTERN

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Sneak in the Basket

  • You attempt to purchase something, but somewhere in the purchasing journey the site sneaks an additional item into your basket, often through the use of an opt-out radio button or checkbox on a prior page.

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Sneak in the Basket

2 years was “sneaked into basket”. Costing of multiple domain names was unclear from the outset.

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Hidden Costs

DARK

PATTERN

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Hidden Costs

  • You get to the last step of the checkout process, only to discover some unexpected charges have appeared, e.g. delivery charges, tax, etc.

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Ethics of SNEAKING Dark Patterns

Discussion:

  1. How right or wrong?
  2. Does this change depending on the circumstances?
  3. Activity 7 (in Dark Patterns In-Class Activities) could be used to facilitate this discussion with students filling in the Deontology column.

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Acknowledgements

#CheckYourTech

The authors of these slides and the participants of the Ethics4EU project gratefully acknowledge the support of the Erasmus+ programme of the European Union. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

www.Ethics4EU.eu

#Ethics4EU