Krause House Brand Framework
BRAND BELIEF
& PURPOSE
Why we exist
Krause House exists to support Worldwide NBA fans to become decentralized owners.
To build the decentralized pathway by which every NBA fan has the opportunity to own and govern an NBA franchise. The Internet’s home team.
VISION
What we want
for the future
BRAND PILLARS
Our promise to users
User
Mindset
RALLY CRY
Our internal reminder of the big idea
WAG🦇 (We Are Gonna Buy A Team)
Ball is Life
And 1
We are ambitious, we go for more
Everything we do is for culture and community.
Continuous learning organization, adaptable, growth mindset
Global NBA Fanbase
Passionate
Connected
KH Community
Committed
Unlocked Access
NBA Stakeholders + Leadership
Cautious
Controlling
POSITIONING
What we do, for whom, and how
We forge the path towards the inevitability of fan-based team ownership by demonstrating that increased fan engagement leads to greater revenues which creates more opportunities to win championships
Knowledgeable, trustworthy, transparent
The Best Don’t Rest
Always in the Lane