Maximising industry

engagement through IN-PART

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IN-PART Webinar

Thursday 25th June, 2020

How to get the most out of IN-PART

Time and budgets are tight.�Get more value out of your subscription and save time.

• How IN-PART works, a step-by-step overview
• What you can do to improve, influence, and benefit from each step
• Adding new technologies
• IN-PART’s matchmaking and promotion
• Industry connections and engagement
• Final outcomes

IN-PART in a nutshell

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Add a tech to IN-PART

Promotion

Engagement

Partnerships

IN-PART for universities - full overview

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Add a tech to IN-PART

Promotion by IN-PART

Feedback

Conversations & partnerships

Help and advice from university liaison

Or a spin-out

Or early-stage research

Target companies

Priority technologies

Introduction made

Data & analytics

Further research

Patent decisions

Support from IN-PART

Adding spin-outs and early-stage opportunities

• More tech = more interactions

• Submissions can be more than IP
• Early-stage summaries can guide �further research
• Some companies prefer spin-outs

Adding spin-outs and early-stage opportunities

“The current preference for my research teams is that a university will spin out its own technology into a company, and we can engage with that company. Often we don’t want the IP, we want a partner to help us implement technology that works better than what we can do in-house”

- Sr. Manager of Academic Relations, Global Electronics Company

Save time and effort w/ integration

• Maintaining portfolios across different platforms is time consuming
• We don’t need you to match our format perfectly
• Send us what you have and we can review
• The new IN-PART portal lets you update your website and ours at once

We’ll work to your priorities

• Tell us your high-priority technologies and we can give them an extra push
• Upcoming patent decisions
• Funding deadlines
• Unsure about market interest

“The industry feedback we received from [IN-PART’s] marketing push informed our decision to decline ownership of the patents. Not only were we able to make a decision regarding these technologies, but we could justify our decision to the inventors and the research foundation.”

- Becky Till, Licensing Associate, North Carolina State University

Targeting your dream companies

• IN-PART uses smart-matching algorithms to find the right companies in our network, but we’re happy to take your suggestions
• We’re constantly bringing new companies into our network
• Who’s on your wishlist?
• Save time by leaving the initial outreach to us

Data-driven decision-making

Feedback and impact reports give you data to back up your decisions:

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Data-driven decision-making

Feedback and impact reports give you data to back up your decisions:

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Article reads

Data-driven decision-making

Feedback and impact reports give you data to back up your decisions:

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Engagement Score

Data-driven decision-making

Feedback and impact reports give you data to back up your decisions:

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Data-driven decision-making

“I had some doubts that we could continue to keep this project going and this feedback was helpful in making the case for closing it. They are well established patents, renewals are not every year but over time the cost will escalate.”

“[IN-PART] provides clear indications of the extent of interest (volume/location) in opportunities that we publish, meaning that we can focus RIO effort toward the best prospects. Such data also provides useful one-liners for funding applications (e.g. “An IN-PART listing for the technology attracted 65 unique views from Europe and the USA during a 6 month period”).”

Feedback and impact reports give you data to back up your decisions:

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Updates = renewed engagement

Updating disclosures gives us a basis to re-engage prior readers

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Hydrogel technology #1: No updates

Hydrogel technology #2: Updated after a year

Making the most of introductions

• We don’t sit in on conversations, but we can help them run smoothly
• Let us know if a conversation hits any roadblocks
• See our blog for best practices from TTOs:
• Getting conversation off to a good start
• Navigating NDAs
• Finding the right kind of partnership
• Turning dead-ends into long-term relationships

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Making the most of introductions

Making the most of introductions

“They seem to be incompetent or just very slow. I did not hear anything. Losing interest, actually.”

“The university is still silent. We are going to lose our enthusiasm to review their technology.”

“We tried to skype with the researcher one time but she forgot the meeting and then she didn’t get back to us since then (2 months, and we wrote her twice with no response from her) so I guess they are not interested.”

“We never received further information, obviously the partner is not willing to invest time therefore we deprioritized…”

“We never got the additional information I requested, but you can drop it.”

Other routes to industry engagement

• An additional route to find industry partners and funding for new research�
• Respond to industry calls for opportunities (ICOs) and requests for proposals (RFPs)�
• $15m funding made available last year�
• Discover webinar for TTOs and academics (July 9th)

IN-PART for universities - full overview

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Add a tech to IN-PART

Promotion by IN-PART

Feedback

Conversations & partnerships

Help and advice from university liaison

Or a spin-out

Or early-stage research

Target companies

Priority technologies

Introduction made

Data & analytics

Further research

Patent decisions

Support from IN-PART

• Expand your portfolio for a higher response
• Target companies and priority technologies let us work to your goals
• Update your technologies to revitalise engagement
• Back up your decisions with data and feedback
• Let us know if a conversation gets derailed
• Respond to any relevant Discover campaigns

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6 steps to (more) success

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Get in touch

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Dan�University liaison�daniel@in-part.co.uk

Alex�Communications�alex@in-part.co.uk