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TEAM	GROUP 1
Product Managers	Sylvia, Fatimah, Eberechi, Farouk, Grace, Simisola, Olamide, Heaven, Williams, Esther, Ehi.
Data Analysts	Blessed sarah, Damilare, Diseph.
Designers
Engineering
Virtual Assistant	Victor Godwin, Emelda Okoye, Favour James and Nnanna Rosemary.

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OBJECTIVES

To build a monetized platform that connects WhatsApp group admins with advertisers, enabling targeted advertising in niche communities

This platform connects advertisers with niche WhatsApp groups, enabling admins to earn revenue while maintaining engagement and control, and giving advertisers access to highly targeted audiences.

User Research

Group members
Group Owners/admin
Business owners/Advertisement

Click Here for Full Analysis

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Market Research Summary

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3. Target Audience

Group Owners
Advertisers

4. Key Features - Here are some of the listed key features

Authentication User Story Acceptance criteria

Settings User Story Acceptance criteria

Support and Integration User Story Acceptance criteria

Security and Backup User Story Acceptance criteria

Group Search and Filter User Story Acceptance criteria

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5. Backlog Prioritization Techniques

Must Have	Should Have
Authentication Settings Home page Payment Could Have Group review and rating User Analytics and insights	Featured Groups Sponsored post or advert Q&A session Group review and rating Won't Have None None

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MVP Features

Based on the prioritization we did using MoSCoW, these are the MVP features;

Authentication
Settings
Home page
Payment
Automated messaging and Notification system
Support and help desk integration
Security and backup
Group profile creation
Group search and feature
View group profile

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5. User Flow Diagrams

Advertiser Onboarding Flow: Link

Group Admin Onboarding Flow: Link

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6. Technical Requirements - There are 4 mentioned here

Backend Services
Frontend Requirements
Analytics
Security

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Success Metrics

Metric Category	Metrics	Description	Target
Engagement	Active Group Admin profiles	Number of group admins	500 active in 6 months
Revenue Metrics	Contact Access Fees	Revenues from fees for advertisers returning to connect	N500,000 - N1,000,00
User Satisfaction	Advertiser Satisfaction Score	Survey-based score for advertisers satisfaction with group quality, relevance and conversion rates	75% satisfaction

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Risk	Mitigation
Privacy concerns among group members	Clear and transparent privacy policy, data User control, Group member consent options
User experience and retention	User testing, iterative design, personalized experience, Regular engagement check-ins

Risk and Mitigation

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Product Roadmap

Phase	Task	Details
Research Phase	User Research and Persona Development	Define user personas, conduct surveys, and document user pain points and goals.
Design Phase	Wireframes Creation	Develop wireframes for core screens, review with stakeholders for feedback.
	UI Design and Branding	Create high-fidelity designs, develop a style guide for consistency.

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Product Roadmap:

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Go-To-Market Strategy

Pre-Launch -Conduct a beta launch with selected WhatsApp group admins, create awareness on social media platforms (LinkedIn, Facebook) and online forums for digital marketing and community engagement.
Launch - Roll out a full version with early user testimonials and case studies from the beta phase, Host webinars or live demos to educate group admins and advertisers on platform benefits.
Post Launch -Gather ongoing user feedback to identify areas for improvement, Release educational content, such as blogs and success stories, to showcase the platform’s value.

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In Scope

Creation of a group listing feature where group admins can showcase group details.
Mechanism for advertisers to request contact information from group admins.
Search and filter functionality for advertisers to locate suitable groups.
Dashboard for group admins to manage profiles and respond to advertiser requests.
Revenue generation through fees for advertisers to access contact information or feature groups.

Out of Scope

Direct integration with WhatsApp for automated ad placements.
Real-time ad management or ad performance analytics on WhatsApp.
Automated communication tools (chatbots) for interaction between advertisers and admins.

Click here to read the full info:LINK