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Serve: Australian slang for abuse, usually verbal.

They left their litter all over my front yard so “I gave them a serve”

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No One Deserves a Serve (NODAS) is a campaign to demand Australian consumers treat retail and fast food workers with respect.
Over 85% of retail and fast food workers are abused at work, this is a serious workplace health and safety issue.
Impact - Retention, sick leave, mental health
Industry Roundtable discussions have achieved implementation of workplace policies around customer abuse, training for workers dealing with aggressive and agitated customers.

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6,000 retail and fast food workers completed the SDA’s survey on customer abuse and violence.
88.14% of respondents have been subjected to verbal abuse from a customer in the last 12 months.
24.35% of respondents subjected to verbal abuse say it happens every week
Overwhelming workers identified as Female (74% Female to 25% Male)
Most people said they usually worked in Cashier/Front End/Customer Service departments (65%)
Perpetrators are both male and female
14.49% of respondents have experienced physical violence from a customer
21% of SDA members said they have been sexually harassed by a customer in their current job.

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OBJECTIVES:

Objectives:

Change Customer behaviours

Change worker perception that ‘its just part of the job’

Industry wide support and action

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PUBLIC CAMPAIGN

TV Ads
Onine (social media
Radio
Shopping Centres Public Transport

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UNDERBADGES

Customer facing signs and under badges (small signs stuck under name badges) were created to educate customers on the “zero tolerance” of abuse and violence within store and to further highlight the human-side of frontline employees. The messaging of the under-badges was aimed to further build on zero tolerance of customer abuse and to humanise the employee in the eyes of the customer.