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The process of developing a digital product

Ruziboeva Mushtariy

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Learning Objectives

By the end of the session, students will be able to:

  • Understand the stages of digital product development
  • Apply user-centered thinking
  • Design a basic product concept
  • Evaluate product performance and improvement strategies

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Part 1 — Short overview (for instructor intro)

Main stages of digital product development:

  1. Idea generation
  2. Market and user research
  3. Product design (UX/UI)

4. Development and testing

5. Launch�6. Monitoring and iteration

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Practical Task 1 — Idea validation workshop

Scenario

Your team wants to create a new digital product that solves a daily problem for students or young professionals.

Tasks

  • Define the problem clearly
  • Describe the target users
  • Propose a digital solution
  • Explain the value proposition

Output: 3–5 minute concept pitch

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Practical Task 2 — User persona & journey

Tasks

  • Create one user persona (name, age, needs, goals)
  • Map a simple user journey (awareness → usage → outcome)
  • Identify pain points and opportunities

Output: Persona + journey map

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Case Study 1 — Fitness mobile app

Scenario

A startup is developing a fitness tracking app but struggles with low user retention after the first week.

Tasks

1. Identify possible reasons for low retention�2. Suggest product improvements�3. Propose engagement features�4. Define success metrics

Expected outcome: Retention improvement plan

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Case Study 2 — Online learning platform

Scenario

An e-learning platform wants to launch a new feature that increases course completion rates.

Tasks

1. Define user needs�2. Propose a feature concept�3. Explain how it fits the product strategy�4. Identify KPIs

Expected outcome: Feature proposal

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