Dronecode
Branding redesign
July 2017
A platform is a standardized specification of a service, allowing its providers, consumers, and their products to interoperate without special arrangements.
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It provides value to customers with its capabilities and flexibility unleashing creativity.
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A fluid brand where every new member can contribute adding a visual representation to the iconography pattern
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Responsive icons that fit into a variety of scenarios
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A symbol crafted in detail
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An expanded color palette for broader usages
#39cd89
#00d1df
#9454db
#fed472
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An expanded color palette for broader usages
#39cd89
#00d1df
#9454db
#fed472
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A typeface that is clean, modern, strong and easy to read
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After
Before
Next steps
Next steps
Approval
Capability definition
• Define which capabilities related to projects should be included in the first round;
List user’s entry points
• Map all entry points and required media.
Generate the required assets
• Create specific files for print (spot and process color) and web;
• Create the additional icons to include other capabilities;
•Create the pattern with the additional icons;
• Create the brandbook with the guidelines for further reference.
Survey on the Slack channel.
Any ideas?
Facebook, Twitter, Github.
What else?
Thank you