Sasha Vaygensberg , Lola Shook,

Ava Fagan, Ella Dorf, & Sami Chernawsky

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Welcome to MatchMe, where beauty meets individuality! We are a passionate group of five young college women on a mission to revolutionize the makeup industry. In a world where makeup is trending and self-expression knows no bounds, we saw an opportunity to redefine the beauty experience. Our vision is to make makeup not just a product but a personalized journey, tailored to each unique individual.

At MatchMe, we believe that makeup should enhance your natural beauty while reflecting your personality. That's why we've created a one-of-a-kind platform that goes beyond the conventional. When you land on our site, your journey begins with a personalized welcome quiz. We ask the questions that matter and these answers pave the way for a uniquely tailored makeup report, curated just for you.

In this day and age, where self-discovery is a trend and young individuals are eager to learn more about themselves and their skin, we recognized a gap in guidance and assistance. That's where we step in. MatchMe is not just a marketplace for top makeup brands; it's a destination where you embark on a journey of self-discovery through beauty.

Join us as we challenge the status quo and empower individuals to embrace their uniqueness. Let MatchMe be your guide in navigating the vast world of makeup, ensuring that every product you choose is a reflection of your individuality. Together, let's redefine beauty standards and celebrate the diversity that makes each of us truly extraordinary. Welcome to a new era of makeup, welcome to MatchMe.

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Unleash your confidence through personalized beauty.

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Our Purpose

Build Confidence

At MatchMe we believe that confidence is the best accessory. By providing products tailored for our users, we empower others to feel confident by wearing products that compliment you.

Personalize

Our platform ensures a personalized journey, guiding our users to products that are unique to their skin and preference. Through the personalized quiz and photo scanner MatchMe makes our users feel special and prioritized.

Loyalty

We are committed to building a lasting relationship with our users. By consistently delivering personalized and reliable beauty products, we aim to earn customer loyalty.

Inform

Our platform uses advanced AI technology to analyze our users skin type. We are passionate about spreading knowledge on the power of AI, revolutionizing a new way to discover beauty made for you.

Our Website

• Home page will include a Welcome Quiz, first one is free
• What makeup are you looking for? (foundation, blush, etc.)
• What is your skin undertone and color? (cool, warm, etc AND fair, medium, etc.)
• What is your skin type? (oily, combination, etc.)
• What coverage are you looking for? (heavy, light, etc.)
• What color are your veins? (green, blue, etc.)
• When our customer finishes the exam, a detailed, personalized description of products curated for them will automatically be added to their cart. Additional suggestions and add-ons will be given on the side.
• Tabs for Best Sellers as well as each specific makeup product section will be included on the top of the website

Website design examples:

Place

MatchMe will be available on your browser at MatchMe.com. There will be access to personalized skin quizzes leading to a page to shop the matched items.

Website

Mobile App

MatchMe is also available in the app store to download on your phone! App users will have special access to exclusive offers and membership deals.

Informational Card

Front

Back

matchmebeauty@gmail.com

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MatchMe.com

@matchmebeauty

@matchmebeauty

@matchme

Technology

• We’re initially going to launch with 10 brands, and are aiming to expand in the future
• We will manually input all products, and information about these products (coverage level, skin type, etc.)
• For instance, Rare Beauty’s liquid blush in shade Happy would compliment cool undertones, as it’s a dewy cool pink shade
• We chose to start with these brands: Charlotte Tilbury, Patrick Ta, Rare Beauty, Hourglass, Ilia, Kosas, Fenty Beauty, Nars, Laura Mercier, Makeup by Mario
• These brands are inclusive and have a great variety of shades, products, etc.
• With the help of AI, our website will give perfect makeup reports for our customers

Target Audience

• Makeup Beginners: Either a younger audience or people that have just became interested in makeup and need general guidance
• Skin Conditions: People of any age with a skin condition. It is hard to cover up acne and redness if you are not a makeup master. Additionally, going to a dermatologist can be pricey. Since we also provide skin care suggestions, this could assist individuals with that factor.
• Older Generations: A lot of makeup that has become popular in today’s day in age has become widely known because of social media. For the older crowd that is not on Instagram and Tik Tok as often, this will help them to learn about newer makeup lines that would work well with their skin.
• 16-35 Year Olds: After looking through some data, we found that the most common age of people to shop at Sephora AND Ulta was people in the 16-34 year age group. Since these companies sell products that we promote, that will likely be a common age of our consumers.

Creative Promotions

MatchMe would have pop-up stores in major cities such as New York, Los Angeles, Chicago, and Miami so launch a temporary store. We would promote this heavily on social media to gain traction and have a large attendance. At the pop-ups, we would have screens that perform the matching process while we would also be selling some of the products that we provide when giving advice on your skin type/ makeup suggestions. This is a more costly way to create a physical presence rather than opening a store front.

Pop-Ups

NYX x Barbie London Pop-Up

Truck Pop-Up

Kylie Cosmetics

Glossier

Influencer Marketing

With 1.6 million followers, Kensnation posts get ready with me Tik Toks daily where she shows you which products she is currently using. We could do a partnership with her where she shows herself using MatchMe.

Kensnation

With 700,000 followers, Wayne Goss is a prime example of an influencer we could partner with. Since he has such a large following and is a professional makeup artist, people look up to him and buy the products he uses.

Wayne Goss

Social Media Presence

We would focus on having a pink, girl, aesthetic keeping a consistent vibe on our Instagram feed. We be active on social media posting at least once a day and then posting candid stories where followers can interact. For example, posting a poll on our Instagram story about an upcoming event.

Instagram

We would create about people who work for our company and what they like about it. We also could have videos of people using our technology for the first time to see their raw reaction. Since Tik Tok has become increasingly popular, going viral would help us gain traction.

Tik Tok

Creative Campaign: Holiday Advent Calendars

As another campaign, we could have holiday advent calendars. For example, during the holiday season, you can purchase a cosmetic box that contains a plethora of makeup, curated for you! We will sell 3 different types of calendars, one for cool undertones, one for neutral undertones, and one for warm undertones. This way, the shades of blush and other makeup can compliment your skin undertone! An advent calendar of best sellers can also be sold.

Our Competition

Personalized makeup and beauty products website

• Exclusive offers.

Offers skin quiz and how-to tutorials from IPSY stylists.

• Tech-focused makeup brand sold in stores and online

Provides skin quiz to find best match and tutorials.

Worldwide beauty company known for wide selection

• of makeup, skincare, hair, & fragrance.

Offers 11 different personalized quizzes for skincare, makeup, fragrance, etc.

• App that matches beauty products to your skin type by taking a selfie.

• AI generated website offering a quiz and selfie option to find a foundation that matches your skin.

Brand

What is it?

Accuracy

Sanitary

Empowering

What sets us apart?

MatchMe not only uses advanced AI technology, but we manually input all inventory to create the perfect match for everyone.

With an online scanning process, we provide a contactless, germ-free method to find products.

Our goal is to prioritize our customers. We care about every user and strive to promote confidence and empower young women.

Product Sales

Subscription Revenue

Sources of Revenue

We will receive at least 10% depending on each product sold through our application and website.

We will offer a subscription for $12.99 each month. Or $120.00 for a year. This subscription will include monthly updated quizzes based on your altered needs, as only the first quiz is free. This will also unlock early access to sales and promotions, and new products or ones that are back-in-stock.

Philanthropy:

Women’s Mental Health Collective (WMHC)

Mental health challenges, such as anxiety, depression, or low self-esteem, can negatively affect confidence. Women experiencing these challenges may struggle with self-doubt and a diminished sense of self-worth. We also emphasize the mind-body connection. How you feel about yourself will directly affect your confidence levels. Our whole campaign aims to empower women and restore or better their confidence. We will collaborate with the Women’s Mental Health Collective by incorporating their services and ideas into our marketing campaigns. We will donate a percentage of our proceeds to the WMHC to help them promote mental health and well-being.

#GirlsCan

#GirlBoss

#LikeAGirl

#GirlPower

Celebrates the accomplishments of girls and women in various fields, challenging stereotypes and inspiring confidence in girls to pursue their interests and dreams.

Focuses on encouraging women to be ambitious, take risks, and pursue their entrepreneurial goals. It emphasizes the idea that women can be successful leaders.

Challenges the negative connotations associated with the phrase "like a girl." It aims to redefine the phrase to empower women.

Empowers and celebrates the strength, resilience, and achievements of girls and women

Olivia Rodrigo

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Olivia is everything our brand represents: Female empowerment, confidence, boldness, and fearlessness. Olivia is loved and idolized by all ages and backgrounds, more specifically ages 15-30, which works perfectly in the realm of our target audience.

Olivia Rodrigo

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• For this collab, we will put a box together of all of Olivia’s favorite skin care products, including pimple patches that look like her album stickers in every purchase.
• Two surprise lucky purchasers will receive tickets in their skincare package and get flown out to Olivia to meet her at her next tour.

Guerilla Campaign #1: Billboard

Guerilla Campaign #2: Ice Cream Truck

• We will invite top influencers in Los Angeles ages 16-35 to come to our unique ice cream x MatchMe event, where we will give makeup products and gift cards with every ice cream.
• Since Olivia’s favorite color is purple, we went with an organic ube flavor. It was important for our ice cream to be with all-natural ingredients because that is exactly what MatchMe represents.

Unleash Confidence Through Customized Beauty

Thanks!

Do you have any questions?

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matchmebeauty@gmail.com

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MatchMe.com

CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, infographics & images by Freepik