LIVE.PANDORA.COM
2021
5
If fans can’t come to events, we’ll bring the events virtually to fans. Partnering with video-streaming platform, Maestro, we created a completely new listening experience, producing 5 Pandora LIVE programs, and over 40 additional virtual events in 2021 for hundreds-of-thousands of Pandora listeners.
GOAL:
Recreate the authenticity and energy of Pandora Live events virtually.
CHALLENGE:
Continuing Covid-19 restrictions and hesitation from fans, artists and sponsors to be100% back to live
INSIGHT:
Music connects us all.
Virtual event production is essentially making a TV show; fusing performances and pre-produced content for an authentic entertainment experience through a little black screen. We formed a long-term partnership with Maestro, a dedicated white- labeled event streaming platform, to play host for our millions of listeners. Each event utilized paid, owned and organic media to target fans of the artist, driving them to RSVP and stream the event on a dedicated landing page via. Maestro. Our RSVP strategy allowed us to build a pipeline of retargetable listeners for future events.
CREATIVE: With a scale of operations unlike any other from our competitors, we had to forge a totally new way to produce events remotely. From Creative to Events, IT, Production, Legal, Industry Relations, Sales, Marketing, Content, and more, our teams created over 50 free events in 2021. Each event consisted of up to 150 separate deliverables seamlessly edited into a 45-minute show, creating a new way for audiences to feel the authenticity of Pandora Live events, all from home.
54k fans watched our Women’s History Month Event, outselling even the largest stadiums.
Coverage in Billboard, Rolling Stone, Variety, The NY Times, Stereogum and on Grammys.com
IMPACT:
Bringing live music to listeners when they needed it most.
440k+ listeners watched a Pandora event in 2021.
A Content Partnership with TikTok resulted in over 1 million viewers on that platform.
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PANDORA LIVE | MEGA SIZZLE 2020
Virtual Event Footage | Click To Play
Virtual Event Footage | Click To Play
PANDORA LIVE COUNTDOWN TO THE GRAMMY AWARDS FEATUING HAIM, BRITTANY HOWARD, AND CHIKA; HOSTED BY HARVEY MASON JR, CEO OF THE RECORDING ACADEMY
Virtual Event Footage | Click To Play
PANDORA LIVE POWERED BY WOMEN FEATURING GWEN STEFANI, JAZMINE SULLIVAN, BECKY G, AND LAUREN ALAINA; HOSTED BY HODA KOTB
Virtual Event Footage | Click To Play
PANDORA LIVE FEATUING ED SHEERAN, TONES & I and MAISE PETERS; HOSTED BY MIKEY PIFF
Virtual Event Footage | Click To Play
PANDORA LIVE EL PULSO FEATURING J BALVIN, HOSTED BY JOHNNIE “EL PICOSO” SALGADO
Virtual Event Footage | Click To Play
PANDORA LIVE FEATURING JASON ALDEAN, HOSTED BY ANIA HAMMAR
Animated Video Bumpers
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2021
5
BEST PERFORMANCE
J BALVIN
PANDORA LIVE EL PULSO
Virtual Event Footage | Click To Play
PANDORA LIVE EL PULSO FEATURING J BALVIN, HOSTED BY JOHNNIE “EL PICOSO”
THANK YOU!