2 of 14

ABET

‘...professionals at your service’

Product name – ABET

Industry – Online On-demand Home Services

PROBLEM STATEMENT

Finding a reliable and trusted artisan can be a hassle and this makes it hard to find the professional services we often need. Some of these artisans are also inexperienced and often prove difficult to work with, thereby leading to poor services.

WHY/PROBLEM

• Inexperienced artisans lead to poor services.

• Often times, these artisans purchase low quality products leading to property damage and sometimes injuries.

• Unrealistic service charge.

• Poor exposure, lack of education and absence of market intelligence on the part of the artisan.

• Inability to reach a large clientele.

3 of 14

GOAL/SOLUTION

• To create a platform where users can easily access professional artisans from the comfort of their homes.

• To increase the reach of these Artisans. With an online reach, their profits are no longer limited by the number of customers that can physically visit their brick-and-mortar location.

PRODUCT OVERVIEW

ABET is an online directory that connects individuals to vetted and professional artisans on the go and at an affordable rate. My mission is to provide the convenience you need by helping you get access to these artisans and providing the necessary support you need.

PROJECT GOAL

• To create a platform for users to easily connect with trusted artisans.

• To create a platform for new and old artisans to reach out to clients that need their skills

• To create a platform that connects artisans and clients as quickly as possible to avoid wastage of time and resources

• To create a platform that facilitates the payments for services rendered by artisans.

PROJECT OBJECTIVE

• To onboard 100 professional artisans by Sept. 2023

• To onboard 500 end-users by Oct. 2023

• To successfully complete minimum of 200 transactions by Dec. 2023

• To run monthly Google ads and social media ads to acquire 50% leads.

• Increase brand awareness and customer retention by 20% by running incentive programs monthly

4 of 14

ASSUMPTIONS

• Its predictable that users will be able to seamlessly use the product and access professional artisans.

• I assume that artisans will be able to deliver professional services to the users.

• I believe that people find it hard to get trusted professional artisans.

• I believe that people are willing to pay for the services.

• Artisans will like to connect to more customers.

MARKET RESEARCH

Online on-demand home services market size is expected to grow by USD 4.75 billion from 2021 to 2026 at a Compound Annual Growth Rate (CAGR) of 60.77%. Services covered include plumbing, carpentry, painting, wiring, etc. The on-demand (cloud and software-based services) economy generates more than $57.6 billion per year and attracts more than 22.4 million consumers.

In Nigeria, about 30-35% of her population are artisans and with the increasing needs of individuals’ home services needs there’s going to be a demand for the services of these artisans. With 84 million internet users and the increasing tech innovations, services like food delivery, ride booking, flight booking, etc. have online presence, it’s time for home services to also go online.

MARKET SIZING

Total Available Market – 220 million Nigerians Serviceable Available Market – 109 million internet users in Nigeria Serviceable Obtainable Market - 8% of serviceable available market.

5 of 14

USER RESEARCH

I carried out user research by putting out a conditional survey form targeted at both clients and artisans. Below are some key findings I were able to analyze from the entries I got:

Key insights

• 42.3% of users age between 20-25 years, 34.6% age between 26-30 years, 15.4% age between 31-35 years,

and 7.7% age between 36-40.

• 50% of users are employed, 26.9% are students, and 11.5% are self-employed

• Top salary range – less than 50,000 at 46.2%, 90,000 naira and above at 26.9%, 15.4% at 50,000- 70,000 naira,

11.5% at 70,000- 90,000 naira.

• 76.9% haven’t used an online DomTech application before, 23.1% have used one before

• 61.5% of users want an app where they can connect with skilled artisans, 30.8% voted maybe.

Suggestions from survey entries

• Clients are willing to pay depending on services rendered and value being offered

• A client mentioned they're willing to pay an affordable of 5,000 naira per services rendered

• A client mentioned that they're willing to pay for quality products and services ranging between 5,000 – 50,000 naira

Google form link -

https://forms.gle/CDaCbe9gCfX7GXWQ7

6 of 14

TARGET DEMOGRAPHICS

USER PERSONA

User: Customer

Meet Annie

Demographics

• Female, 30 years

• Igbo

• Married with 3 kids

• Business Analyst

• Income, #300,000 per month

Technology

She helps businesses solve problems by using software like excel, Google analytics and so on to analyze these problems.

Social Media

Twitter, LinkedIn, Instagram

Personality

Compassionate, self-motivated, soft-hearted.

Customer Segments	Age
Middle-class & upper-class individuals	25 - 50
Professional artisans	20 - 40
People that need the services of a professional handymen	25 -50

7 of 14

Goals

• Wants to impact the teenagers by exposing them to digital skills early enough.

• Looking for a better way to maintain her house at an affordable rate within a short period of

time.

Motivations

• Knowing that there are platforms that provide for her needs.

• Seeing the teenagers take up digital skills motivates her to do more.

Frustration/Pain Points

• Difficulty in contacting a reliable plumber to assist in her house maintenance.

• Not being able to do chores for herself due to her background.

Background

Annie is the last child out of five children of Mr. and Mrs. Joseph Ezeh, her mother believes that once

you have money, everybody should be at your beck and call. They enjoyed the services of two house

help all through her stay in her father’s house, and this made her so lazy that she could hardly do

anything without seeking assistance.

Annie got married to Mr. Paul Ossai who lives in a 3-bedroom flat with 2 kids. Ever since she packed into

the flat, the kitchen sink and other plumbing works in the house have been developing faults. Annie

came back from work one day, and found out her tap was not rushing, she placed a call across, and

couldn’t get in touch with a nearby plumber. Annie and her children stayed all through the night without

water and wished there was an easier means of getting a professional plumber.

8 of 14

User: Customer

Meet Eric

Demographics

• Male, 35 years

• Igala

• Married with 2 kids

• Software Developer

• Income, #500,000 per month

Technology

Eric is tech-savvy, has good knowledge of some programming languages like NodeJS, Python, HTML etc.,

and is a technical writer who writes on his blog and medium daily.

Social Media

LinkedIn, Twitter, GitHub and Instagram

Personality

Lover of personal development, highly principled and result-oriented.

Goals

• To write more quality working lines of code in a week, and increase his revenue.

• To be able to provide for his immediate family, and those around him.

• To make more money and change his car that always develops fault to a better one.

Motivations

• He need to sustain his family, and society at large (the needy)

• He wants to live a very comfortable life.

9 of 14

Frustrations

• His car is faulty, and always breaks down at a point where he doesn’t have access to mechanics easily.

• The amount of money he spends weekly trying to fix his car always proves abortive.

• The nature of some roads in his vicinity, especially during the rainy season, affects his car battery.

Background

Before Eric got his current job that pays him well, he lived in an area with a bad road. Due to the nature

of the road, his car got affected so badly that he always spends part of the money he makes from his

current job fixing his car. On a Monday morning 29th of May, 2023, Eric got an emergency call from

his office, on his way going to the office, his car broke down again.

He tried reaching his mechanic, but his number was unable to connect due to poor network in the area

he went for outside work. Eric waited for hours without any site of a mechanic, as he was hanging in

there thinking of what to do, he decided to check on the internet for a product that could solve his

immediate problem as the tech savvy that he is but was disappointed when he found nothing to help him.

MVP FEATURES

For end users:

• User registration

• User profile

• Access to professional artisans

• Search/filter artisans

• Reviews/ratings

• Artisans' profile

• Payment gateway

10 of 14

For artisans:

• User registration

• Artisan profile

• KYC

• Accept/decline requests

• Reviews/ratings

• Search/filter service requests

USER STORIES AND ACCEPTANCE CRITERIA

For end-users:

EPICS	User stories	Acceptance criteria
User registration	As a user I want to be able to register using my email or social media account so that I can access the app.	• User must have a registered email or social media account • User must fill all required fields
User profile	As a user I want to be able to have a user profile so that I can easily manage/edit my personal info.	• User profile must be created upon registration. • User must be able to access their profile when logged in.
Access professional artisans	As a user, I want to be able to connect with professional artisans so that I can request their professional service	• User must be registered. • User must be logged into the app
Search/filter artisans	As a user I want to be able to search and filter artisans so that I can make a choice.	• User should be able to search by keywords and filter by service type and ratings
Reviews & ratings	As a user I want to be able to review and rate professional artisans so that I can express my satisfaction	• User should be able to review and rate artisans after the service has been completed.
Artisans’ profile	As a user I want to be able to check artisans’ profiles so that I can ascertain artisans’ information like services offered, price, location, ratings, etc.	• Users should be able to view artisans’ information when they select a particular one.
Payment gateway	As a user I want to be able to make payments online so that I can pay securely and seamlessly for the services rendered to me.	• User should be able to use their credit card for payments. • User should be able to price quote.

11 of 14

For Artisans

EXCLUSIONS/OUT OF SCOPE

Features

• Insurance/refund policy

• In-app chat

• In-app call

• Gift cards

• Referrals

EPICS	User Stories	Acceptance Criteria
User registration	As an Artisan, I want to seamlessly sign up to Abet and provide services	Artisans should have ease of sign up providing basic information like name and email address
User profile	As an artisan I want to be able to have a user profile so that I can easily manage/edit my business info	• User profile must be created upon registration. • User must be able to access their profile when logged in.
KYC verification	As an artisan I want to able to verify my business and identity so that my prospects can trust me.	• User must provide a valid means of Identification (NIN, Driver’s license, etc.) • User must fill all required fields and fill guarantors' information.
Accept/decline booking requests	As an artisan I want to be able to accept and decline bookings that do and do not meet my criteria.	With a click of a button, artisans should be able to accept or decline bookings that are or are not favorable to them
Reviews & ratings	As an Artisan I want to be able to view my ratings and read reviews about me by users. As an artisan I want to be able to give reviews and rate customers that use their services.	Artisans should have access to view their ratings and read reviews users leave them. Artisans should be able to give ratings and reviews for customers that use their services.
	As an artisan I want to be able to view ratings and reviews of their prospective client by other artisans.	Artisans should view ratings and reviews of prospective clients by other artisans who have used their services

12 of 14

Services

• Beauty & pampering

• Health care

• Fitness – personal trainer

• Digital services

• Catering

WIREFRAMES

Whimsical Board link: ABET DomTech Application By Stephen Ladoye - Mockup (whimsical.com)

13 of 14

SUCCESS METRICS

Activation

• Total number of users who have successfully booked their first service

• Total number of artisans who have successfully completed their first booking on the platform

Engagement

• Number of monthly active users:

• Number of services booked

• Numbers of services successfully completed

Customer Satisfaction (CSAT)

• Average ratings of artisans

Retention

• 24 days for a period of 6months (at four times per month)

Churn Rate

• The number of users lost during a period divided by the number of users at the beginning of the

period

Revenue

• Average revenue per user (ARPU)

• Monthly recurring revenue (MRR)

Number of sessions per user

• Track login or visit rate

Number of user actions per session

• Track most booked services

Customer Acquisition Cost (CAC)

• Amount spent on promotion of the product - social media ads, Google ads, etc.

Traffic

• Bounce rate

1 of 14