by Rhydah and Nandan
Product: DYO Book kits
�How to make it:
Extra option: a DIY board game
Box : 30 x 25cm
Pouch: 25 x 20cm
COntent
Notebook: A5
Postcard: 15 x 10cm
Ooshie Container: 5 x 3 x 3cm
Ooshie
Pencil: 17cm
Settings | Characters | Problems |
Space | Alien | Lost |
Submarine in the sky | Man holding snake | Becoming invisible |
Underwater | Shark | Can’t say the letter “R” |
Inside a video game | King and queen (future rare characters) | Something’s in my cupboard |
Forest | Pilot | Something wants to eat me |
Target market (our ideal customer) : primary school students
Why they’d buy the book kits:
Our Customers
Budget
Direct costs (per unit) | $ 8.95 |
Cardboard for the box (printed) | $ 3.00 |
Pouch | $ 0.50 |
Notebook (printed) | $ 1.00 |
Card (printed) | $ 0.20 |
Pencils | $ 1.00 |
Character (manufacture) | $ 3.00 |
Labour (assembly) 5min @12p/h | $ 0.25 |
| |
Indirect costs | $ 1,014.00 |
Website hosting & domain name | $ 11.00 |
Graphic design (logo, Notebook cover, cards x 5, box) | $ 300.00 |
Marketing material (design) | $ 20.00 |
Marketing material (print) | $ 100.00 |
Business registration fee | $ 83.00 |
Ooshi design | $ 500.00 |
| |
TOTAL COSTS (200 units) | $ 1,909.00 |
Total quantity of items | 200 |
Average cost of sold items | $ 9.55 |
Average price of sold items | $ 15.00 |
Total revenue | $ 3,000.00 |
Profit | $ 1,091.00 |
Marketing
Actions Items | Done? |
Create a Flyer/Poster | Not done |
Set up Facebook Page | |
Show and Tell Record and Post | Not done |
Connect with a School Show and Tell School Community Competition Announce winner at Launch | Not done |
Sell at Markets Begin in Gold Coast Grow to Brisbane markets Potential Southeast Queensland | Not done |
Competition
Competition:
Australian Designer
&
Australian Manufacturer