COPY & CONTENT
PORTFOLIO
N I C O L E
P R I N C E
Hello!
I’m a copy and messaging strategist for all sorts of brands: fashion & beauty, lifestyle, hospitality, and start-ups.
N I C O L E
P R I N C E
I help brands and businesses of all sizes define their voice and execute cross-channel copy: email, websites, landing pages, digital ads, social, Substack, and more.
N I C O L E
P R I N C E
Baybala
Collab Society
Terrain
M.Gemi
The Walking Company
Letter A Design Agency
Ulta Beauty
Anthropologie
BHLDN (Anthropologie Weddings)
Summersalt
Mabo
Cupcakes & Cashmere
I’ve collaborated with start-ups and household names, tiny passion projects and Fortune 500s.
N I C O L E
P R I N C E
Ulta Beauty
As part of Ulta Beauty’s in-house copy & editorial team, I led copy for major digital channels: homepage, email, mobile marketing, guest education , and landing pages. I also spearheaded the implementation of GenAI for mobile marketing and email.
N I C O L E
P R I N C E
My work resulted in:
Skills acquired and refined:
Fortune 500 beauty retailer | mass market, mid-tier, luxury
Online shopping resources developed to improve search ranking, establish authority in the beauty space, educate the guest, and drive sales through a more editorial experience. Collaborated with SEO team to incorporate key words and phrases without losing brand voice.
Ulta Beauty buying guides
N I C O L E
P R I N C E
5-10 emails per week on a variety of topics to list in the millions. Oversaw the writing and editing of all emails as well as making sure they adhered to the brief and business needs
Ulta Beauty emails
N I C O L E
P R I N C E
Landing page, campaign toolkit development
Ulta Beauty x AAPIHM
N I C O L E
P R I N C E
Homepage, emails, push
Ulta Beauty x Wicked campaign
N I C O L E
P R I N C E
Anthropologie & BHLDN
Global lifestyle brand & groundbreaking wedding brand
N I C O L E
P R I N C E
Anthropologie & BHLDN
Global lifestyle brand & groundbreaking wedding brand
As part of the in-house creative team, I worked on all customer touchpoints including homepage, email marketing, social media, print ads, podcast scripts, press preview, store signage, blog posts, product copy, and tastemaker interviews.
N I C O L E
P R I N C E
My work resulted in:
Skills acquired and refined:
Emails
Anthropologie & BHLDN
N I C O L E
P R I N C E
Conducted interview with storied designer Anna Sui and concepted a visual diary of her cherished belongings and inspiration.
Anthropologie & BHLDN
N I C O L E
P R I N C E
Homepage and Email
Anthropologie & BHLDN
N I C O L E
P R I N C E
Collab Society
Seasoned curators that bring brand collaborations,
product ideas, and hospitality procurement to market
I developed the brand voice for Collab Society, writing their website copy and conducting interviews with designers and tastemakers they’ve worked with. In each piece of copy, I aimed to capture the artist’s whimsy and artistic expression, as well as the pure magic the team makes with its clients.
N I C O L E
P R I N C E
Website and brand copy
Collab Society
N I C O L E
P R I N C E
Website and brand copy
Collab Society
N I C O L E
P R I N C E
Website interview
Collab Society
N I C O L E
P R I N C E
mabo
Sustainable children’s clothing | Ecommerce brand
At mabo, I was tasked to reimagine their brand copy for their ecommerce business. Through interviews with the founder and uncovering the ways mabo’s assortment resonated with their target customer, I wrote copy for their website: homepage, about us, and various landing and category pages.
N I C O L E
P R I N C E
Today, Collab Society is a thriving business with a reputation for its impeccable taste and know-how in bringing brands, collaborations, and spaces to life.
Website copy
mabo
N I C O L E
P R I N C E
Website copy
mabo
N I C O L E
P R I N C E
M.Gemi
Women’s Italian shoes | Ecommerce brand
As a brand copy consultant for M.Gemi, I wrote copy for email campaigns, blog posts, and the website.
N I C O L E
P R I N C E
Today, Collab Society is a thriving business with a reputation for its impeccable taste and know-how in bringing brands, collaborations, and spaces to life.
Email and blog
M.Gemi
N I C O L E
P R I N C E
Amour Vert
As a freelance copywriter for Amour Vert, I led the copy for their print catalog for multiple seasons.
Sustainable womenswear | Ecommerce brand
N I C O L E
P R I N C E
Print catalog
Amour Vert
N I C O L E
P R I N C E
Print catalog
Amour Vert
N I C O L E
P R I N C E
Leading lifestyle blog & brand
N I C O L E
P R I N C E
I was a guest contributor for the lifestyle blog Cupcakes and cashmere, writing poignant personal essays about topics like loss, infertility, and adoption. These posts became some of the top-read pieces in their respective categories on the blog.
Double Dutch
Weekly personal newsletter
I write a Substack!
N I C O L E
P R I N C E
Today, Collab Society is a thriving business with a reputation for its impeccable taste and know-how in bringing brands, collaborations, and spaces to life.
Thank you.
nicole@nicoleprince.com
N I C O L E
P R I N C E
I can’t wait
to create magic
together.