Conferences

How to promote AIESEC Talent

session objectives.

Conferences as portfolio product

Value Proposition and Benefits

Tips and Tricks

Conferences: from local to global

Conferences are mediums that gathers our membership and through which they can upscale their organisational knowledge and skills. As an result, these internal events are a platform in which companies showcase their unique mission and culture, thus brand positioning as a top place employer.

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- better brand positioning in front of a large pool of young people

-engage with a niche target that fits the profiles the company seeks for

-increase brand awareness on the AIESEC social media channels

-reach one of the biggest alumni community

Value Proposition and Benefits

AIESEC Talent as an added value

AIESEC Talent AIESEC Talent

Normal young person

AIESECer

Student

Lack of soft and hard skills

Did not engage with other environments (ex: volunteering)

Slower learning styles

Developed a wide range of skills based on the departments they were part of

Interacted with various environments besides faculty

Proactive, entrepreneurial and adaptable

1

Make analysis based on your demographics

Make an analysis based the needs of the companies as well as your membership. When it comes to what companies are looking for, gather data such as age, academical background, linguistic ski information when it comes to what type of content they expect from the partners as well as elements of organisational culture they are interested in. This will help in VD later.lls, experience etc. This is relevant information for the back office of the company to measure ROI. On the other side, take as much

2

Check for the skills that company seek for

Search for the set of hard/soft skills that employers are looking for in candidates annually. Then make an analysis comparing those skills with the ones that our membership are developing through their JDs.

3

Showcase the alumni’s successful stories

AIESEC has one of the biggest alumni community when it comes to NGOs and other similar organisations. Most of them managed either to develop their one business or reached a higher role in the workfield. Gather these stories and expose them to the partners to understand the relevancy of our membership.

4

Create a nurturing plan

While the ROI from this kind of partnership may not be so visible in the very beginning, it is important to understand how to nurture the partnership so that the company can “grow” next to the AIESECers. Explain to the companies that the outcome can be greater if they are consecvent in attending more conferences so the members get used to their organisational culture.