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WEBINAR Q&A FUNCTION
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BUSINESS & ENTREPRENEURSHIP
2022-2023 CAREER NIGHT SERIES
NOTE: This webinar is being recorded
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STEAM Coordinator�College & Career Readiness
Brahim Wahib
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PROGRAM OVERVIEW�
5:00 pm Welcome
5:08 pm Industry Panel and Q&A
6:00 pm Overview of Business and Entrepreneurship
6:15 pm SUHSD Pathways
6:28 pm Closing
BRIANA WEISINGER,
MA, MBA
Assoc. Regional Director
San Diego & Imperial SBDC Network
TODD TIBBITS
President and CEO
YMCA of San Diego County
MARTIN STONE
Manufacturing and Operations Executive and SCORE Business Mentor
Retired
GEORGE BAUERNFEIND, MBA
Chief Revenue Officer
Chula Vista Elite Athlete Training Center
YVONNE LUCAS
Professor, Business & Entrepreneurship
Southwestern College
KEVIN MARSHALL
President
Copy Link Inc.
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K12 Pathway Coordinator�Director of Adult Education, Coronado
Christine Jensen
Business and Entrepreneurship Overview
Presented by:
Christine Jensen, Ed.D.
November 15, 2022
https://bit.ly/Bus-Ent
Sector Descriptions
Business & Finance: Persons trained in fields such as business management, international trade, and various financial services specialties (e.g., accounting, banking, and investing) will find that their skills are highly marketable. Students master basic business principles and procedures before proceeding to the career path specializations. The specializations emphasize concepts of accounting and finance, including computer applications, taxes, investments, and asset management as well as pathways in international business and business management.
Because almost every business and organization has a financial and management component, students will find that opportunities exist in many career paths in addition to those in business and finance.
Marketing, Sales & Services: This sector is designed to align career-path course work with current and projected employment opportunities. There is a basic business foundation in this sector: marketing and innovation are two major competitive issues for business today. Marketing includes the processes and techniques of identifying, promoting, and transferring products or services to consumers and is a function of almost every business. It exists within an environment of rapidly changing technology, interdependent nations and economies, and increasing demands for ethical and social responsibility. The three pathways in this sector emphasize training to meet the growing need for marketing professionals with skills in communication, small business, self-employment, advertising, marketing strategies, product and service management, and promotion and selling concepts. These pathways provide a firm foundation for advanced education, entry to a career, and success in the global marketplace.
All industry sectors include entrepreneurship and marketing, and therefore students in the Marketing, Sales, and Services sector have a variety of career options.
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https://www.cde.ca.gov/ci/ct/sf/ctemcstandards.asp
Business
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https://www.investopedia.com/terms/b/business.asp
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https://www.guidantfinancial.com/small-business-trends/
Who are Small Business Owners in 2022?
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https://www.ongig.com/job-titles#/
An organization's job titles are usually closely aligned with these 6 major tiers. Large organizations get much more complicated. The U.S. Federal Government has 15 job grades with 10 steps with each.
Below the C-Suite, most companies use the traditional VP, Director and Manager levels where:
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People with individual contributor (IC) job titles often represent the largest group within an organization. IC job titles vary by department and often include a qualifier word such as those listed to the right.
An entry-level job title at a large enterprise might be related to an Intern/Training/ Apprenticeship program.
Smaller companies often lack such entry-level programs and might skip such entry-level titles and instead use the individual contributor-type job titles.
Another common entry-level job title is "Assistant" (HR Assistant, Sales Assistant, Marketing Assistant, etc.). The job board Indeed had 309,198 jobs with "Assistant" in the title as of March 26, 2020. Some Assistant titles (Executive Assistants), though, require some experience.
https://www.ongig.com/job-titles#/
Business Operations, Management and Entrepreneurship
Report used the following occupational titles:
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https://coeccc.net/san-diego-imperial/2020/12/business-operations-management-and-entrepreneurship/
Business Operations, Management and Entrepreneurship
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https://coeccc.net/san-diego-imperial/2020/12/business-operations-management-and-entrepreneurship/
Business Operations, Management and Entrepreneurship
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https://coeccc.net/san-diego-imperial/2020/12/business-operations-management-and-entrepreneurship/
Business Operations, Management and Entrepreneurship
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https://coeccc.net/san-diego-imperial/2020/12/business-operations-management-and-entrepreneurship/
Business Operations, Management and Entrepreneurship
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https://coeccc.net/san-diego-imperial/2020/12/business-operations-management-and-entrepreneurship/
NOTE: This is a 2019 report.
According to MIT, current living wage is $22.74
Business Operations, Management and Entrepreneurship
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https://coeccc.net/san-diego-imperial/2020/12/business-operations-management-and-entrepreneurship/
These occupations have a national educational requirement of a bachelor’s degree.
Business Operations, Management and Entrepreneurship
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https://coeccc.net/san-diego-imperial/2020/12/business-operations-management-and-entrepreneurship/
Top Certifications:
Business Operations, Management and Entrepreneurship
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https://coeccc.net/san-diego-imperial/2020/12/business-operations-management-and-entrepreneurship/
Entrepreneurship
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https://startupsusa.org/what-is-entrepreneurship/
Entrepreneurship is the process of starting and developing a company, with the aim of delivering something new or improved to the market, or by organizing the means of production in a superior way.
This process is principally organized through the formation of a start-up company, is managed by entrepreneurs, often under considerable personal and financial risk, and is temporary in duration, as a phase in a business’s lifecycle.
As companies mature out of the start-up phase, they evolve into sustainable businesses, are acquired or sold to public investors, or decay and may eventually shut down, as new companies start-up and take their place.
Business Opportunity or Just a Good Idea?
Although ideas and opportunities have been used interchangeably, they are not the same. Ideas are unproven concepts, and opportunities are proven concepts that have value. An idea is not always an opportunity. According to IGI Global, only about 6% of ideas become a commercial success. A good idea has to be an improvement of a current product or something new in the market. Turning an idea into an opportunity is not an easy task — it takes a lot of time, patience, perseverance, resources, diligence and hard work. Most importantly, it takes confidence and fully believing in what you're doing. You have to be able to convey to your target audience that your idea would be of great value to them. Think about:
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https://www.entrepreneur.com/starting-a-business/how-to-know-if-your-idea-is-actually-a-business-opportunity/437306
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“Essential” Entrepreneurship Resources
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https://www.entrepreneur.com/business-news/25-essential-entrepreneur-resources/219967
Crowdfunding
Crowdfunding is the use of small amounts of capital from a large number of individuals to finance a new business venture.
Examples:
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Crowdfunding Platforms
The 6 Best Crowdfunding Platforms of 2022
Other crowdfunding platforms can be found HERE.
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https://www.investopedia.com/best-crowdfunding-platforms-5079933
Pros of being an entrepreneur:
Cons of being an entrepreneur:
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https://www.indeed.com/career-advice/finding-a-job/pros-and-cons-of-being-entrepreneur
What is a Freelancer?
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https://www.investopedia.com/terms/f/freelancer.asp#toc-what-is-a-freelancer
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The number of projects freelancers manage at once:
In the United States, 60% of freelancers identify as men and 40% women.
According to an Upwork study:
https://www.websiteplanet.com/blog/freelance-stats/
Gig Economy
The “Gig Economy” is one of the many terms that describe the contingent of self-employed workforce. Gig workers generally have jobs that are assignment-based, limited in nature, explicit in scope, and/or fixed in duration. A gig economy is an economy that operates flexibly, involving the exchange of labor and resources.
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https://corporatefinanceinstitute.com/resources/economics/gig-economy/ and https://www.weforum.org/agenda/2021/05/what-gig-economy-workers/
History of the Gig Economy
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https://www.linkedin.com/pulse/history-future-gig-economy-brian-wallace
1915
Start of the Gig Economy
Jazz musicians coined the term “gig” to refer to performances.
1930’s
Great Depression
Many farmers had to sell their land, but most found work as migrants, moving from farm to farm to help harvest.
1940’s
Rise of Temp Agencies
Russ Kelly Office Services began offering typing services. Manpower was founded to provide temporary staffing.
1990’s
Moving to the Web
In 1996, Craig Newmark started “San Francisco Events,” later named Craigslist.
In 1999, Upwork was created, giving businesses access to a global talent pool of remote workers.
2005
Amazon Mechanical Turk
Crowdsourcing marketplace for simple, repetitive tasks that AI can’t do (ex: transcription, answering surveys)
2008 & 2010
There’s an APP for that
In 2008, AirBNB was created as a way to make rent and TaskRabbit was created to hire people to run errands and do simple chores.
In 2010, Uber was designed to let users request a ride with the tap of a button.
In 1995, 10% of Americans worked in alternative employment (contractors, temps, on-call)
In the United States, it is estimated that about one-third of the population is operating in some form of gig capacity and the number is expected to rise.
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��RESOURCES
San Diego Labor Market Briefs
Community Service Opportunities in business and entrepreneurship
Chula Vista Chamber of Commerce
Resources
QUESTIONS?
https://bit.ly/Bus-Ent
THANK YOU
SUHSD CAREER TECHNICAL EDUCATION (CTE)
Teacher on Special Assignment
SUHSD College & Career Readiness
RICARDO CISNEROS
JANETTE GOMEZ-LAMADRID
BUSINESS AND ENTREPRENEURSHIP IN SUHSD
Teacher on Special Assignment
SUHSD College & Career Readiness
Business and Finance Industry Sector
Chula Vista and Olympian High School and Launch Virtual Academy
THANK YOU!�GRACIAS!
SLIDES AND RECORDING WILL BE POSTED ON OUR WEBSITE AT
HTTPS://CCR.SWEETWATERSCHOOLS.ORG/SWEETWATER-CAREER-NIGHT-SERIES-2022-23/
BY NEXT TUESDAY
LILIANA.SILVA@SWEETWATERSCHOOLS.ORG
@CCR_SUHSD
janette.gomez-lamadrid@sweetwaterschools.org
ccr.sweetwaterschools.org