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LANGUAGE INTERPRETATION

Participants joining from the Zoom mobile app can only listen to interpretation audio channels and view interpreted text

Traducción Disponible

  • Para escuchar la presentación en español marque el número (425) 436-6345 y después el código 7402175#

Translation Available 

  • To hear the interpreted language dial this phone number (425) 436-6345 and enter access code 7402175#

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WEBINAR Q&A FUNCTION

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LANGUAGE INTERPRETATION

Participants joining from the Zoom mobile app can only listen to interpretation audio channels and view interpreted text

Traducción Disponible

  • Para escuchar la presentación en español marque el número (425) 436-6345 y después el código 7402175#

��

Translation Available 

  • To hear the interpreted language dial this phone number (425) 436-6345 and enter access code 7402175#

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BUSINESS & ENTREPRENEURSHIP

2022-2023 CAREER NIGHT SERIES

NOTE: This webinar is being recorded

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STEAM Coordinator�College & Career Readiness

Brahim Wahib

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PROGRAM OVERVIEW�

5:00 pm Welcome

5:08 pm Industry Panel and Q&A

6:00 pm Overview of Business and Entrepreneurship

6:15 pm SUHSD Pathways

6:28 pm Closing

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BRIANA WEISINGER,

MA, MBA

Assoc. Regional Director

San Diego & Imperial SBDC Network

TODD TIBBITS

President and CEO

YMCA of San Diego County

MARTIN STONE

Manufacturing and Operations Executive and SCORE Business Mentor

Retired

GEORGE BAUERNFEIND, MBA

Chief Revenue Officer

Chula Vista Elite Athlete Training Center

YVONNE LUCAS

Professor, Business & Entrepreneurship

Southwestern College

KEVIN MARSHALL

President

Copy Link Inc.

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K12 Pathway Coordinator�Director of Adult Education, Coronado

Christine Jensen

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Business and Entrepreneurship Overview

Presented by:

Christine Jensen, Ed.D.

November 15, 2022

https://bit.ly/Bus-Ent

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Sector Descriptions

Business & Finance: Persons trained in fields such as business management, international trade, and various financial services specialties (e.g., accounting, banking, and investing) will find that their skills are highly marketable. Students master basic business principles and procedures before proceeding to the career path specializations. The specializations emphasize concepts of accounting and finance, including computer applications, taxes, investments, and asset management as well as pathways in international business and business management.

Because almost every business and organization has a financial and management component, students will find that opportunities exist in many career paths in addition to those in business and finance.

Marketing, Sales & Services: This sector is designed to align career-path course work with current and projected employment opportunities. There is a basic business foundation in this sector: marketing and innovation are two major competitive issues for business today. Marketing includes the processes and techniques of identifying, promoting, and transferring products or services to consumers and is a function of almost every business. It exists within an environment of rapidly changing technology, interdependent nations and economies, and increasing demands for ethical and social responsibility. The three pathways in this sector emphasize training to meet the growing need for marketing professionals with skills in communication, small business, self-employment, advertising, marketing strategies, product and service management, and promotion and selling concepts. These pathways provide a firm foundation for advanced education, entry to a career, and success in the global marketplace.

All industry sectors include entrepreneurship and marketing, and therefore students in the Marketing, Sales, and Services sector have a variety of career options.

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https://www.cde.ca.gov/ci/ct/sf/ctemcstandards.asp

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Business

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https://www.investopedia.com/terms/b/business.asp

  • A business is defined as an organization or enterprising entity engaged in commercial, industrial, or professional activities.
  • Businesses can be for-profit entities, non-profit organizations, or government:
    • Economic production of goods and services
    • Charitable mission or furthering a social cause
  • Business types range from limited liability companies (LLC) to sole proprietorships, corporations, and partnerships.
  • Some businesses run as small operations in a single industry while others are large operations that spread across many industries around the world.
    • Small businesses = less than 100 employees
    • Mid-Sized Enterprises = typically 100-499 employees or $10M to less than $50M in annual gross sales
    • Large businesses = more than 1000 employees and garner $50M or more in gross receipts
  • A company often defines its business by the industry in which it operates. For example, the real estate business, advertising business, or mattress production business are examples of industries.

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https://www.guidantfinancial.com/small-business-trends/

Who are Small Business Owners in 2022?

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https://www.ongig.com/job-titles#/

An organization's job titles are usually closely aligned with these 6 major tiers. Large organizations get much more complicated. The U.S. Federal Government has 15 job grades with 10 steps with each.

Below the C-Suite, most companies use the traditional VP, Director and Manager levels where:

  • VPs manage the Directors
  • Directors manage the Managers
  • Managers manage the Individual Contributors

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People with individual contributor (IC) job titles often represent the largest group within an organization. IC job titles vary by department and often include a qualifier word such as those listed to the right.

An entry-level job title at a large enterprise might be related to an Intern/Training/ Apprenticeship program.

Smaller companies often lack such entry-level programs and might skip such entry-level titles and instead use the individual contributor-type job titles.

Another common entry-level job title is "Assistant" (HR Assistant, Sales Assistant, Marketing Assistant, etc.). The job board Indeed had 309,198 jobs with "Assistant" in the title as of March 26, 2020. Some Assistant titles (Executive Assistants), though, require some experience.

https://www.ongig.com/job-titles#/

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Business Operations, Management and Entrepreneurship

Report used the following occupational titles:

  • Administrative Services Managers
  • Advertising and Promotions Managers
  • Chief Executives
  • General and Operations managers
  • Marketing Managers
  • Personal Service Managers, All Others
  • Public Relations and Fundraising Managers
  • Sales Managers

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https://coeccc.net/san-diego-imperial/2020/12/business-operations-management-and-entrepreneurship/

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Business Operations, Management and Entrepreneurship

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https://coeccc.net/san-diego-imperial/2020/12/business-operations-management-and-entrepreneurship/

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Business Operations, Management and Entrepreneurship

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https://coeccc.net/san-diego-imperial/2020/12/business-operations-management-and-entrepreneurship/

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Business Operations, Management and Entrepreneurship

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https://coeccc.net/san-diego-imperial/2020/12/business-operations-management-and-entrepreneurship/

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Business Operations, Management and Entrepreneurship

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https://coeccc.net/san-diego-imperial/2020/12/business-operations-management-and-entrepreneurship/

NOTE: This is a 2019 report.

According to MIT, current living wage is $22.74

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Business Operations, Management and Entrepreneurship

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https://coeccc.net/san-diego-imperial/2020/12/business-operations-management-and-entrepreneurship/

These occupations have a national educational requirement of a bachelor’s degree.

  • All 9 community colleges in San Diego supply the region with certificates and degrees in these areas
  • 39-68% of students earned a living wage after completing a CC program
  • 70-100% of students obtained a job closely related to their field of study
  • There is an oversupply for these occupations in SD County

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Business Operations, Management and Entrepreneurship

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https://coeccc.net/san-diego-imperial/2020/12/business-operations-management-and-entrepreneurship/

Top Certifications:

  1. Driver’s License
  2. Project Management Certification
  3. Security Clearance
  4. Project Mgmt Professional (PMP)
  5. First Aid CPR AED
  6. IT Infrastructure Library (ITIL) Cert.
  7. Registered Nurse
  8. Real Estate Certification
  9. Six Sigma Certification
  10. Series 7
  11. CompTIA Security+
  12. Certified Information Systems Security Professional (CISSP)
  13. Licensed Professional Engineer
  14. Certified ScrumMaster (CSM)
  15. Social Work License
  16. Certified Public Accountant (CPA)
  17. Six Sigma Black Belt Certification
  18. Lean Six Sigma Certification
  19. Insurance License
  20. Certified in Production and Inventory Management (CPIM)

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Business Operations, Management and Entrepreneurship

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https://coeccc.net/san-diego-imperial/2020/12/business-operations-management-and-entrepreneurship/

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Entrepreneurship

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https://startupsusa.org/what-is-entrepreneurship/

Entrepreneurship is the process of starting and developing a company, with the aim of delivering something new or improved to the market, or by organizing the means of production in a superior way.

This process is principally organized through the formation of a start-up company, is managed by entrepreneurs, often under considerable personal and financial risk, and is temporary in duration, as a phase in a business’s lifecycle.

As companies mature out of the start-up phase, they evolve into sustainable businesses, are acquired or sold to public investors, or decay and may eventually shut down, as new companies start-up and take their place.

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Business Opportunity or Just a Good Idea?

Although ideas and opportunities have been used interchangeably, they are not the same. Ideas are unproven concepts, and opportunities are proven concepts that have value. An idea is not always an opportunity. According to IGI Global, only about 6% of ideas become a commercial success. A good idea has to be an improvement of a current product or something new in the market. Turning an idea into an opportunity is not an easy task — it takes a lot of time, patience, perseverance, resources, diligence and hard work. Most importantly, it takes confidence and fully believing in what you're doing. You have to be able to convey to your target audience that your idea would be of great value to them. Think about:

  • Does your idea solve a problem?
  • Is there a gap in the marketplace?
  • Will people pay for your idea?
  • Research your competitor

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https://www.entrepreneur.com/starting-a-business/how-to-know-if-your-idea-is-actually-a-business-opportunity/437306

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“Essential” Entrepreneurship Resources

  • Small Business Administration. Find information, links and resources to help you start and grow your business, including SBA-guaranteed loans.
  • SCORE. Get matched with an experienced SCORE mentor to receive free counseling and advice, in person or online.
  • Small Business Development Centers. Expert business advisors at the SBDC near you can help with all aspects of starting and growing your business -- for free. And don't forget the Women's Business Centers.
  • International Franchise Association if you are considering buying a franchise.
  • American FactFinder. Get your market research started with U.S. Census and other demographic data in an easy-to-use form.
  • FedStats. Statistics from more than 100 federal government agencies to help in your market research.

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https://www.entrepreneur.com/business-news/25-essential-entrepreneur-resources/219967

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Crowdfunding

Crowdfunding is the use of small amounts of capital from a large number of individuals to finance a new business venture.

  • Restrictions apply to who is allowed to fund a new business and how much they are allowed to contribute.
  • Crowdfunding allows investors to select from hundreds of projects and invest as little as $10.
  • Crowdfunding sites generate revenue from a percentage of the funds raised.
  • The SEC regulates equity-based crowdfunding ventures in the United States.
  • Kickstarter, Indiegogo, and GoFundMe are among the most popular crowdfunding platforms.

Examples:

  • Oculus VR. In 2012, founder Palmer Luckey launched a Kickstarter campaign and raised $2.4 million. In March 2014, Facebook acquired Oculus for $2.3 billion in cash and stock
  • Exploding Kittens. Raised over $8.7 million dollars from over 219,000 backers. The card game, created by Matthew Inman, is a party game for people who are into kittens and explosions and is sure to be a hit at your next get-together.

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Crowdfunding Platforms

The 6 Best Crowdfunding Platforms of 2022

Other crowdfunding platforms can be found HERE.

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https://www.investopedia.com/best-crowdfunding-platforms-5079933

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Pros of being an entrepreneur:

  • Freedom and flexibility
  • Total control over the business
  • Potential to earn a lot of money
  • You can follow your passion
  • You can impact others positively
  • You develop a variety of skills such as leadership

Cons of being an entrepreneur:

  • Greater personal responsibility
  • Potential financial risks
  • More personal stress
  • Requires a professional network
  • Requires greater sacrifices, longer working hours
  • Competition with other established businesses

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https://www.indeed.com/career-advice/finding-a-job/pros-and-cons-of-being-entrepreneur

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What is a Freelancer?

  • A freelancer is an independent contractor who earns wages on a per-job or per-task basis, typically for short-term work.
  • An example of a freelancer would be an independent journalist who reports on stories of their own choosing and then sells them to the highest bidder.
  • Benefits of freelancing include the freedom to work from home or from a non-traditional workspace, a flexible work schedule, and a better work-life balance.
  • Because they are not employees, freelancers do not usually enjoy benefits from their employers such as health insurance or retirement plans.

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https://www.investopedia.com/terms/f/freelancer.asp#toc-what-is-a-freelancer

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The number of projects freelancers manage at once:

  • One: 13%
  • Two to four: 70%
  • Five to nine: 13%
  • 10 or more: 4%

In the United States, 60% of freelancers identify as men and 40% women.

According to an Upwork study:

  • 77% of full-time freelancers believe they have a better work-life balance since going independent
  • 63% also claimed to feel anxious about new responsibilities they have to manage
  • More than two-thirds (77%) said they now have more time for the people and things they care about.
  • 76% claim that their freelance work is more stimulating
  • 51% claim that no amount of money could get them to return to a traditional position

https://www.websiteplanet.com/blog/freelance-stats/

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Gig Economy

The “Gig Economy” is one of the many terms that describe the contingent of self-employed workforce. Gig workers generally have jobs that are assignment-based, limited in nature, explicit in scope, and/or fixed in duration. A gig economy is an economy that operates flexibly, involving the exchange of labor and resources.

  • The gig economy typically uses digital platforms to connect freelancers with customers to provide short-term services or asset-sharing.
  • Examples include ride-hailing apps, food delivery apps, and holiday rental apps.
  • It’s a growing segment, bringing economic benefits of productivity and employment.
  • But it also raises questions about levels of consumer and worker protection.
  • The challenge is to balance innovation with a fair deal for workers.

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https://corporatefinanceinstitute.com/resources/economics/gig-economy/ and https://www.weforum.org/agenda/2021/05/what-gig-economy-workers/

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History of the Gig Economy

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https://www.linkedin.com/pulse/history-future-gig-economy-brian-wallace

1915

Start of the Gig Economy

Jazz musicians coined the term “gig” to refer to performances.

1930’s

Great Depression

Many farmers had to sell their land, but most found work as migrants, moving from farm to farm to help harvest.

1940’s

Rise of Temp Agencies

Russ Kelly Office Services began offering typing services. Manpower was founded to provide temporary staffing.

1990’s

Moving to the Web

In 1996, Craig Newmark started “San Francisco Events,” later named Craigslist.

In 1999, Upwork was created, giving businesses access to a global talent pool of remote workers.

2005

Amazon Mechanical Turk

Crowdsourcing marketplace for simple, repetitive tasks that AI can’t do (ex: transcription, answering surveys)

2008 & 2010

There’s an APP for that

In 2008, AirBNB was created as a way to make rent and TaskRabbit was created to hire people to run errands and do simple chores.

In 2010, Uber was designed to let users request a ride with the tap of a button.

In 1995, 10% of Americans worked in alternative employment (contractors, temps, on-call)

In the United States, it is estimated that about one-third of the population is operating in some form of gig capacity and the number is expected to rise.

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��RESOURCES

San Diego Labor Market Briefs 

  • Look under Business & Entrepreneurship for reports on various careers within the field.

Thrively

  • Career planning resources and videos within different industry sectors. Use your Sweetwater Google account to log in.

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QUESTIONS?

https://bit.ly/Bus-Ent

THANK YOU

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SUHSD CAREER TECHNICAL EDUCATION (CTE)

Teacher on Special Assignment

SUHSD College & Career Readiness

RICARDO CISNEROS

JANETTE GOMEZ-LAMADRID

BUSINESS AND ENTREPRENEURSHIP IN SUHSD

Teacher on Special Assignment

SUHSD College & Career Readiness

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Business and Finance Industry Sector

Chula Vista and Olympian High School and Launch Virtual Academy

  1. CTE Business Fundamentals
  2. CTE Business Technology

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THANK YOU!�GRACIAS!

SLIDES AND RECORDING WILL BE POSTED ON OUR WEBSITE AT

HTTPS://CCR.SWEETWATERSCHOOLS.ORG/SWEETWATER-CAREER-NIGHT-SERIES-2022-23/

BY NEXT TUESDAY

LILIANA.SILVA@SWEETWATERSCHOOLS.ORG

@CCR_SUHSD

janette.gomez-lamadrid@sweetwaterschools.org

ccr.sweetwaterschools.org