PROMOTION
Role of Promotion
Objective
Students will discover the importance and elements used in developing a promotion mix to market sports businesses.
Purpose of Promotion
Goals of Promotion
increasing customers’ usage
building a fan base
maintaining customer loyalty
educating potential customers
overcoming the hesitation of first-time buyers
Role of Promotion
Promotion Budgeting
Promotional Budgeting types
Promotion Mix
ADVERTISING
Advertising Campaign
Promotions are typically Run �in a group
Promotions typically �have a common theme
Promotions typically use �several media types
An advertising schedule �organizes promotions & �media types over a time period.
Bad Advertising (fake)
Bad Advertising
With one other person add the items below to this collaborative page.
Steps of Advertising
Choose a partner
You and your partner own a sports/entertainment business, eg. movie theater, minor league baseball team, etc.
Use a Google Presentation/Doc to complete the steps of advertising for your business as we review them. Use visuals.
No gaming.
Making an Advertisement
The Goal
The Budget
Create a Budget
The Theme
The Media
Reaching the Customer
The Message
Your Message
The Schedule
Your Schedule
Is it Effective?
The Effectiveness
Closure