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Needs:

• Health condition-sensitive options
• High-quality meats and produce (tries to avoid packaged foods)

Problems:

• Limited in grocery options due to not having a vehicle

​

​

Persona Group: Meal Planners

I enjoy food and cooking but time is always a factor.

Budgetary concern:

​

Cooking enjoyment:

​

Attitude towards meal-related apps:

​

“

”

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Kim

Low

High

Low

High

Dislike

Like

Top food priority: Taste

Personal environment: Married with a home

Motivations:

• Spending quality time cooking with partner
• Cooking for friends
• Cooking ethnic foods
• Saving time in the cooking process

Goals:

• Patronize local businesses
• Discover new recipes
• Periodic vegan diet

​

​

|

Persona Group: Meal Planners

Going to the grocery store is fun for me.

Budgetary concern:

​

Cooking enjoyment:

​

Attitude towards meal-related apps:

​

“

”

Motivations:

• Exercising control over her health
• Being personally creative with food / having exactly what she feels like in the moment

Goals:

• Purchasing quality produce and locally sourced items

​

​

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Sarah

Low

High

Low

High

Dislike

Like

Top food priority: Healthiness

Personal environment: Renting with a partner

Needs:

• Personal access to fresh produce
• Room to be spontaneous

Problems:

• “Fluffy” app presentations seen as a hindrance
• Dislikes routine/planning

​

​

|

Needs:

• Improved understanding of balanced meal creation

Problems:

• Limited cooking knowledge
• Post-cooking cleaning takes too much time/effort

​

​

Persona Group: Meal Planners

When I think about shopping and cooking it makes me really tired.

Budgetary concern:

​

Cooking enjoyment:

​

Attitude towards meal-related apps:

​

“

”

Motivations:

• Providing healthy meals for partner

Goals:

• Spending as little time on cooking as possible
• Eating healthy

​

​

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Mei

Low

High

Low

High

Dislike

Like

Top food priority: Filling and affordable

​

Personal environment: Student with part-time jobs

​

|

Needs:

• Clear nutritional information about foods
• Strong plan for daily diet

Problems:

• Strongly dislikes in-person shopping

​

Persona Group: Meal Planners

I think of food in terms of utility; as a means to an end.

Budgetary concern:

​

Cooking enjoyment:

​

Attitude towards meal-related apps:

​

“

”

Motivations:

• Support workout routine optimally
• Avoid any unnecessary effort

Goals:

• Meet fitness/diet goals (caloric and nutrient)
• Minimize time spent cooking as much as possible

​

​

​

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Randy

Low

High

Low

High

Dislike

Like

Top food priority: Nutrition

Personal environment: Renting with a roomate