Media Brief

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Jill Wozniak, Lisa Giulianelli, Catherine Slattery

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Earned

Media

Earned

Media

Kendall Jenner

Celebrity Influence

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Generates buzz on the brand

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Emily Ratajkowski

Beyonce

Lily Collins

Shared

Media

The RealReal & Stella McCartney are working in partnership to make a positive impact and advance our shared values: sustainability & the promotion of the circular economy in luxury fashion.

Parley for the Oceans is an ocean conservation group. Stella uses their clothing fabrics made from plastic debris collected from the oceans.

“High on performance, high on style. Unleash your potential & be better in training gear designed with sustainability in mind.”

Shared

Media

Social

Media

Facebook Accounts

@stellamccartney + @StellaMccartneyKids

915k Likes 58k+ Likes

889k Follows 57K + Follows

Twitter Accounts

@StellaMcCartney + @Stella_Kids

1.06M Followers 4K+ Followers

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Social

Media

Instagram

@stellamccartney + @stella_kids + @stellamenswear

3,250 Posts 1,515 Posts 63 Posts

4.5m Follows 193k Follows 4,908 Follows

YouTube

Stella McCartney:

1.8m Views

7,784 Subscribers

Social

Media

Tumblr

http://stellamccartney.tumblr.com

More of a brand mood board than other social media accounts

Snapchat

@StellaSnapping

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Owned

Media

Logo

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Makes the brand recognizable to consumers

SIMPLISTIC

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FUTURISTIC

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MINIMALISTIC

TECHNOLOGIC

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MODERN

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SCIENTIFIC

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Owned

Media

Website

stellamccartney.com

Mission Statement

Free Shipping

Live Chat

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Short Films

Several short films for seasonal clothing campaigns

Owned

Media

Stores

51 Freestanding Stores

-Stella McCartney

-Stella McCartney Kids

-Adidas by Stella McCartney

Made with sustainable materials

Paid Media

Incentive

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Brand Ambassadors

2011- Blake Lively (US)

2016- Carmen Jorda & Karlie Kloss

(Adidas By Stella McCartney)

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Paid Media

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Video Campaign

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