GroundControl is designed specifically around data and strategic planning. We act as the brands fractional CMO and analyze the partner’s data and review their current marketing & advertising efforts to strategize and plan out their events, marketing calendar, advertising strategy, brand messaging, etc.

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Data Analysis - $7,000/mo

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• X Scale AI Data Platform (Glew)
• We connect all of the partners platforms to our data platform in order to deliver bespoke reports and develop data-driven strategies
• Data Analysis
• Collaborate with our data team to analyze, manipulate, and structure data for optimal insights and decision-making.

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GROWTH SERVICES

GroundControl is designed specifically around data and strategic planning. We act as the brands fractional CMO and analyze the partner’s data and review their current marketing & advertising efforts to strategize and plan out their events, marketing calendar, advertising strategy, brand messaging, etc.

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Strategy - $10,000/mo

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• Weekly Sync
• Participate in weekly strategy meetings with our team as we serve as your fractional CMO. During these sessions, we will collaborate on high-level marketing strategies, review key performance metrics, refine growth initiatives, and provide expert guidance to ensure alignment with your business objectives and long-term vision.
• Planning Marketing Calendar & Promotional Campaigns
• Develop a comprehensive annual marketing plan that outlines key initiatives, campaigns, and events to drive brand awareness, engagement, and revenue growth. This includes identifying strategic opportunities, setting timelines, allocating budgets, and coordinating cross-functional efforts to ensure seamless execution and maximum impact throughout the year.
• Top of Funnel Strategy
• Developing strategies to maximize the effectiveness of top-of-funnel marketing efforts by optimizing brand awareness, audience engagement, and lead generation. This includes identifying the right channels, crafting compelling messaging, leveraging data-driven insights, and refining targeting tactics to attract and nurture high-quality prospects.

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GROWTH SERVICES

Communications - $7,500/mo�

• Email Marketing
• We strategize, write, schedule, and publish high-converting emails that align with your marketing calendar—designed to nurture your audience, drive sales, and maximize engagement.
• SMS Marketing
• We create and execute impactful SMS campaigns, delivering timely and personalized messages that align with your marketing strategy to boost customer engagement and conversions.
• Push Marketing
• We develop and deploy strategic push notifications that capture attention and drive action, ensuring your brand stays top-of-mind and aligned with your broader marketing initiatives.

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GROWTH SERVICES

Platform Optimization - $6,500/mo�

• Store & Tech Management
• We oversee the seamless operation of your store and supporting technology, ensuring everything runs smoothly while driving performance and growth. From optimizing site functionality to strategizing, building, and refining initiatives like subscription programs, we keep your digital storefront thriving.
• CRO (Conversion Rate Optimization)
• We optimize every touchpoint of your store to enhance the user experience and boost conversions. Through data-driven insights and strategic adjustments, we refine store pages to maximize engagement, reduce friction, and drive higher sales.

GROWTH SERVICES

Marketing Calendar Execution - $12,500/mo�

• Promotions, Events, and Sales
• We strategize, execute, and manage high-impact promotions, events, and sales designed to drive conversions and accelerate growth. From middle to bottom-of-funnel campaigns, we handle everything—including tech setup, compelling copy, and creative assets—to ensure seamless execution and maximum performance.
• This involves a targeted approach to communications, landing page/funnel building, and store optimizations where our efforts are focused on the specific promotions, events, and sales instead of the evergreen activities

GROWTH SERVICES

Media Buying - 10% Of Ad Spend:

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• Ad Creative Development
• We will design and deliver compelling ad creatives, including graphics and video, that align with your brand and campaign goals to maximize engagement and conversions.
• Campaign Strategy & Management
• We will develop, launch, and manage advertising campaigns across all platforms, ensuring they align with your marketing goals and drive measurable results.
• Audience Targeting & Segmentation
• We will identify and refine target audiences, leveraging data to create optimized ad sets that reach the right customers at the right time.
• Performance Tracking & Optimization
• We will monitor ad performance daily, providing detailed reports and making data-driven adjustments to ensure peak campaign efficiency.
• Retargeting Campaigns
• We will create and manage retargeting campaigns to re-engage potential customers and maximize conversion opportunities outside of advertising campaigns. Ie. designated email flows

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GROWTH SERVICES

TOFU Offer & Funnel Development - $15,000/mo

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• Offer Creation
• We craft compelling, high-converting offers designed to attract, engage, and convert your ideal customers. From pricing strategies to value propositions, we ensure your offer stands out and drives results.
• Landing Page Design & Development
• We design and develop high-performing landing pages optimized for conversions. Combining strategic layouts, persuasive copy, and seamless functionality, we create pages that turn visitors into customers.
• Full Funnel Strategy
• We develop a comprehensive, data-driven funnel strategy tailored to your brand’s goals. From awareness to retention, we map out the customer journey to maximize engagement, conversions, and long-term revenue.
• Funnel Building
• We build seamless, high-converting funnels that guide potential customers from discovery to purchase. Every stage is optimized to remove friction, increase engagement, and drive sales.

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GROWTH SERVICES