EMERGING TRENDS IN PHARMACY

By:

Mayuri Gupta

Assistant professor, Pharmacy

PSIT

CONTENT

INTRODUCTION

Pharmacy is the art and science of preparing and dispensing of drug.

The Pharmacy word derived from the Greek word “pharmakon” means drug.

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 Drug is any substance or product that is used or intended to be used to modify or explore physiological systems or pathological states for the benefit of the recipient.

SCOPE OF PHARMACY

SCOPE OF PHARMACY

• Artificial Intelligence
• Pharmacy Informatics
• Pharmacovigilance
• Digital Therapeutics
• Military Pharmacy
• Nuclear Pharmacy
• LLB in IPR
• Internet Pharmacy

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• Medical Marketing
• Academics
• Pharma Association & Federal Agencies
• Scientist in CDRI & NBRI
• Drug Inspector & Drug Controller
• Drug Regulatory Affairs
• Regulatory Bodies

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ARTIFICIAL INTELLIGENCE

• Artificial intelligence refers to the ability of a computer or a computer enabled robotics system to process information and produce outcomes in a manner similar to the thought process of human in learning, decision making and solving problems. 

ARTIFICIAL INTELLIGENCE

• It is one of the top technologies shaping the future of pharmacy.
• Pharma industries has been developing cure & treatment for centuries. Traditionally the design & manufacturing of drug requires several years, lengthy clinical trials & huge costs. 

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ARTIFICIAL INTELLIGENCE

• Drugs are not tested on real humans or animals ,but on virtual model that are engineered to mimic the physiology of organs.
• Robots help in the manufacturing of medication as well as their distribution 

PHARMACY INFORMATICS

• A unique subset of medical informatics that focuses on the use of information technology and drug information to optimize medication use.
• the use and integration of data, information, knowledge, technology, and automation in the medication-use process for the purpose of improving health outcomes.

PHARMACY INFORMATICS

The application of technology and information systems to the medication use process to improve outcomes and increase safety and efficiency.

Informatics pharmacists are involved in the design, implementation, customization and support of health information systems and technologies.

DIGITAL THERAPEUTICS

• Digital health includes technologies, platforms, and systems that engage consumers for lifestyle, wellness, and health-related purposes.
• Includes digital products which aid in diagnosis, therapy and monitoring of patients

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DIGITAL THERAPEUTICS

• Provides evidence-based software-driven therapeutic interventions that prevent, manage, or treat a medical disorder.
• There are many digital therapeutics products such as Sleepio for insomnia, Daylight for anxiety, Livongo and Omada products for diabetes, pre-diabetes, hypertension, etc.

NUCLEAR PHARMACY

• Nuclear pharmacy is a specialty area of pharmacy practice involved with the preparation of radioactive materials to improve and promote health through the safe and effective use of radioactive drugs to diagnose and treat specific disease states.

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NUCLEAR PHARMACY

• Nuclear pharmacists work with radioactive drugs to ensure that they're safe to use and administer to patients.
• They may create the drugs using nuclear compounds, monitor their quality and ship them to hospitals or clinics.

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Radiopharmaceuticals emerging as new cancer therapy

LLB in IPR

• IP refers to creation of the mind, inventions, literary and artistic works and symbols, names, images and designs used in commerce
• Intellectual property has increasingly assumed a vital role with the rapid pace of technological, scientific and medical innovation that we are witnessing today.

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LLB in IPR

LLB Intellectual Property Rights is a 3-year undergraduate course focused on the development, implementation, and enforcement of intellectual property rights, such as copyrights, patents, trademarks, or licenses, involving legal studies.

LLB in IPR

• Patents provide pharma companies exclusive rights to market drugs and prevent others to manufacture, sell, and make these drugs for a period of 20 years.
• IPR is a prerequisite for pharma companies for identification, planning, commercialization, and protection of invention.

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INTERNET PHARMACY

• The application of internet to access drugs and diagnostics which begin early in advent of info age has matured into portals or virtual drugs stores popularly known as “Internet pharmacy” or “Online pharmacy” or “Web pharmacy” or “Cyber pharmacy”.
• e-Pharmacies are online platforms where consumers can purchase medicines without having to visit brick-and-mortar pharmacies.

INTERNET PHARMACY

• This makes the process more convenient for consumers and has resulted in a rising demand for the model across the world.
• In addition, increasing utilization of e- Prescriptions in the hospitals, globally, it has also led to the growth of this industry.

MEDICAL MARKETING

• Healthcare marketing is a process of strategic outreach and communications designed to attract healthcare consumers, guide them through their healthcare journey, and keep them engaged with the health system.

MEDICAL MARKETING

Marketing is perhaps the most important aspect of modern business management.

A market analysis and research are vital for modern business.

The business of advertising or otherwise promoting the sale of pharmaceuticals or drugs.

PHARMACOVIGILANCE

The science & activities relating to the detection, assessment, understanding & prevention of adverse effects or any other drug related problems.

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PHARMACOVIGILANCE

• To improve patient care and safety in relation to the use of medicines, and all medical and paramedical interventions.
• To improve public health and safety in relation to the use of medicines.
• To contribute to the assessment of benefit, harm, effectiveness and risk of medicines, encouraging their safe, rational and more effective use

ACADEMICS

Preparing students to enter into a career and function as professionals and responsible citizens. 

A dynamic challenging and comprehensive curriculum is required so that basic ground in biological, biomedical, clinical pharmaceutical and physical sciences is made and firmed. 

Clear focus on general education in health care systems, ethics, management, professional issues, communication and practice skills. 

PHARMACEUTICAL ASSOCIATIONS AND STATUTORY COUNCILS

• Association an organization of persons having a common interest Society the aggregate of people living together in a more or less ordered community.
• IDMA (Indian Drug Manufacturers Association)
• OPPI (Organization of Pharmaceutical Producers of India)
• BDMA (Bulk Drug Manufacturers Association)
• PHARMEXCIL (Pharmaceuticals Export Promotion Council Of India)
• IPA (Indian Pharmaceutical Association )
• IPGA (Indian Pharmacy Graduates Association)

DRUG INSPECTOR

• Drug inspector is a professional in the field of pharmacy, who is an expert in monitoring and executing safety, quality and usefulness of drugs from the production stage to the selling stage.
• Candidate are required to go through a selection process conducted by the UPSC (union public service commission) and/or SPSCs (state public service commission).
• Minimum age required :-21 years old.

• Any premises where in any drug or cosmetics is being manufactured and the means employed for standardizing and testing the drug or cosmetics.
• Inspection of manufactured drugs
• Drug inspector has the authority to cancel the license of such business units which are found having irregularities in term of complains of standards related to safety quality and hygienic premises.

DRUG REGULATORY AFFAIRS

RA department acts as a crucial link between company, products & regulatory authorities.

Impart training to R&D, Pilot plant, ADL on current regulatory requirements.

DRUG REGULATORY AFFAIRS

RA takes care of Design = Development Plan Co-ordination = Writing/ reviewing, supervising Construction = Assembling & Submission management.

Formulate regulatory submission strategies.

Respond to queries as they arise and ensure that registration/approvals are granted without delay.

CONCLUSION

• Pharmacy education sounds an important role in leading pharmacists to move in the right track, and the dosage of drug use is highly recommended for patients.
• It is in demand as an important member of healthcare can lead the necessary ancillary services with professionalism in the supply and delivery of medicines.
• Research and Development is a major area in the pharma industry, where new drug development, formulation development, analysis and toxicological studies are performed.
• Focused on making high-quality medications, the pharmaceutical industry is always in a need of motivated and passionate people.

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THANKYOU