HIGHEDWEB

Presented by Melissa Thrasher

2024

2024 MICHIGAN REGIONAL CONFERENCE

EFFECTIVE STRATEGIES: ELEVATING YOUR SOCIAL MEDIA PRESENCE AMONG KEY AUDIENCES

PRESENTATION OUTCOMES

• Eastern Michigan University’s innovative approach
• Seize opportunities
• Amplify voices
• Optimize resources

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WHY EVERYONE SHOULD BE ON BOARD WITH A SOCIAL MEDIA STRATEGY

“What you’re building never matters as much as

who you’re building it with.”

–TONY FADELL, ENTREPRENEUR, AUTHOR AND CO-INVENTOR OF THE IPOD AND IPHONE

INNOVATIVE APPROACH

• Agency and SoMe efforts
• Dedicated graduate assistant
• Leverage trends that appeal to students; we’re talking their language (i.e. pop culture, mascot funnies, movies, etc.)

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• Limited number of posts on each channel while differentiating content
• Purposeful/engaging content
• Overall strategy – support student engagement; enhance brand awareness

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SEIZING OPPORTUNITIES

• Better engagement across platforms
• Your brand stays relevant
• Seen as a leader

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AUDIENCE QUESTIONS

• How does your team seize opportunities for social media?
• Share a meaningful opportunity that garnered great exposure.
• Why do you think it was so successful?

Illuminating voices through social – examples that shine!

Impressions: 10,254

Impressions 5,954

Come along for EMU’s #TrueEMU night at the @detroitredwings vs Vegas Golden Knights game! 🦅💚🏒

Thanks to a grant, Eastern Michigan University Professor Ron Flowers is leading a powerful initiative to foster compassion within the campus community. #TruEMU

Impressions: 11,810

Illuminating voices through social – examples that shine!

Giving your mascot a voice on social

Impressions: 8,329

Impressions 10,653

Impressions: 9,428

No eagles were harmed during our #hotones contest with @emichdining and @bretthundley7.

LET'S GO LIONS! 💙

Did you know that EMU is right next to the path of totality? Grab your glasses, Eagles! 🕶️☀️

Working effectively with an agency – filling the void!

Schedule a tour and learn more about our majors and programs today! Link in bio.

Come see all that EMU has to offer. Schedule a tour today!

Endless support. Endless opportunities.

Schedule a tour and become #TruEMU today!

Impressions: 12,900

Impressions: 7,000

Impressions: 12,200

E Ambassador Program

Highlighting the college experience through student voices

What students are saying…

Go Lamarr!!! ... don’t forget who your #1 fans are?!

Ravel got that main character energy.

My girl Ella.

PROUD TO BE A #TruEMU Eagle

I love watching you live your dream!!!!! You are SO amazing, I’m so inspired by you. ILYSM.

@shayshay_2022 oh my god you look great girl! Good luck on your studies!!

Go Eagles!

Those look nice! I haven’t been on campus in years!!! I definitely need to come visit. I miss my time at EMU.

HOW IT WORKS

• Recruitment via social
• Kick-off meetings and touchpoints throughout the year
• Monthly emails with idea starters

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• Accessibility to social team
• Vet posts before items are shared
• Celebrate big wins

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Come with me for a first look at Eastern’s brand-new apartments! Counting down the days until move-in!

We’re Eastern students. 💚🤍

Impressions: 25,925

Impressions: 25,000

Impressions: 7,000

• LinkedIn: 2,602 Engagements
• Facebook: 1,101 Engagements
• Instagram: 641 Engagements

AMBASSADOR RECAP

Happy 175th, EMU! 💚🎂

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Our #EAmbassador team loved celebrating at last week's kick-off event.

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Engagements

CONNECT ON LINKEDIN

ANY QUESTIONS?

Melissa Thrasher

Executive Director of Media Relations and Social Media

EMU Division of Communications

734.487.4401 | emich.edu

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THANK YOU