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How to Create a Successful �Real Estate Elevator Pitch

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What Is an Elevator Pitch & Why Is It Important?

  • A brief, persuasive speech created to highlight you and your company
  • Length: 30-60 seconds
  • Limited time to show your stuff
  • First impression
  • Generate clients
  • Leverage leads
  • Build your network

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Your Brokerage Connections�Advantages of working with a strong team of agents, statistics on brokerage success, and platforms the brokerage utilizes

Why You Are a Real Estate Agent�Passion and commitment to your clients

Value as a �Real Estate Professional�Value proposition, specialized knowledge, and qualities that assist with transactions

Your Agent Style & Expertise �Your personality, specialized niche, and real estate goals

What to Include in Your Elevator Pitch

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Audience

  • Networking event
  • Community event
  • Casual conversation

Niche

  • Buyers
  • Sellers
  • Location
  • Property type
  • Rentals
  • Investors
  • Situational

Don’t know your niche? Check out 8 Red-hot Real Estate Niches That Can Double Your GCI

Identify Target Audience & Real Estate Niche

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Organize Your Real Estate Elevator Pitch

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  • Say hi and state your full name
  • Shake hands
  • Smile
  • Exchange business cards

Step 1: Introduce Yourself

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  • Identify problem and address head-on
  • Formed as a question or statement
  • Should be specific to niche

“It’s difficult for first-time homebuyers to navigate and purchase in a seller’s market because of bidding wars, low number of days on market, and higher than normal market prices.”

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“Are you finding it a challenge to see a home you like in person before it goes off the market?”

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Step 2: What Is the Real Estate Problem?

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  • Introduce your solution
  • Give a few examples of what you do to solve the problem

“We specialize in working with first-time homebuyers in this same situation by educating them on the sales process, having responsive communication, and using database tools to get access to off-market listings.”

Step 3: What I Do to Solve the Problem?

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  • Elaborate on your solution
  • Explain the skills you have that will contribute to the solution

“The details of homebuying cannot be overlooked, so I meet with each of my clients personally to review each step of the sales process and answer questions. I will also do a demonstration of our off-market database to show my clients how we find quality listings that meet their search criteria.”

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Step 4: How Do I Solve the Problem?

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  • Explain your passion in solving the problem
  • What experience do you have that makes you want to find the solution to the problem?

“As a former teacher, I choose to work with first-time homebuyers so I can educate them on the homebuying process. It’s important to me to give my clients confidence in their decision-making throughout the transaction.”

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Step 5: Why Do I Want to Solve the Problem?

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  • Instruction to your audience to prompt a response
  • Can be a question or statement
  • Bring the conversation back to them

Step 6: End With a Call to Action (CTA)

“Tell me about your home buying journey.”

“What are your thoughts about the current market?”

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Practice, Practice, Practice

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  • Do not start with “I’m a real estate agent”
  • Talk too fast
  • Say “um” or “like”
  • Use repetitive or unnecessary information
  • Continue longer than 60 seconds
  • Use monotone language and movement

What Not to Do During Your Elevator Pitch

Elevator Pitch

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Visit our article

How to Create a Real Estate Elevator Pitch (+ Examples)

for examples of elevator pitches!