Purpose
The following user flows document the various pathways newly created Wikipedia accounts can take to become a newly “activated” editor (after making a first edit), to being retained (2nd edit), through to “survival” (3rd edit within first 6 weeks).
The diagrams note the desired data to be captured at each user interaction, with the intention to both help the Growth team identify the various points for instrumentation, as well as helping visualize the funnel of New Editor retention.
New account: Non-activated
1. Source before “Create account”
2. Create account page actions
3. Actions post-account creation & Pre-1st edit
A. Time to initiate edit <page>
4. Aborted edit actions
5. Actions & activity between abandoned edits
Create account
Special:CreateAccount
1
‘Edit’ page
Edit mode is triggered
‘Read’ page
Return to pre-account creation page
2
3
A
Account creation successful
Post-Abandoned edit page
Where the user goes immediately after abandoning an edit
4
5
Fork depends on whether the user entered from Edit context or not
New account → Activation (1st edit)
1. Source before “Create account”
2. Create account page actions
3. Actions post-account creation & Pre-1st edit
A. Time to initiate edit <page>
4. Aborted edit actions
5. Actions & activity between abandoned edits
B. Time to Activation via [1]
Create account
Special:CreateAccount
1
‘Edit’ page
Edit mode is triggered
‘Read’ page
Return to pre-account creation page
2
3
A
Account creation successful
Post-Abandoned edit page
Where the user goes immediately after abandoning an edit
Post-1st edit success page
Successfully editing returns user to the updated article
B
4
5
Fork depends on whether the user entered from Edit context or not
New account → Return (2nd edit)
1. Source before “Create account”
2. Create account page actions
3. Actions post-account creation & Pre-1st edit
A. Time to initiate edit <page>
4. Aborted edit actions
5. Actions & activity between abandoned edits
B. Time to Activation via [1]
6. Actions and activity after Activation
C. Time to Return [1]
Create account
Special:CreateAccount
1
‘Edit’ page
Edit mode is triggered
‘Read’ page
Return to pre-account creation page
2
3
A
Account creation successful
Post-Abandoned edit page
Where the user goes immediately after abandoning an edit
Post-1st edit success page
Successfully editing returns user to the updated article
B
4
Revise reverted edit page
Return to original article updated
5
Post-2nd edit success page
Successfully editing 2nd time returns user to updated article
‘Read’ page
Logged in user returns to Wikipedia
C
6
‘Edit’ page
Edit mode is triggered
Fork depends on whether the user entered from Edit context or not
“Ideal” flow: New account → Survival (3rd+ edits)
1. Source before “Create account”
2. Create account page actions
3. Actions post-account creation & Pre-1st edit
A. Time to initiate edit <page>
4. Aborted edit actions
5. Actions & activity between abandoned edits
B. Time to Activation via [1]
6. Actions and activity after Activation
C. Time to Return [1]
7. Actions and activity after Return
D. Time to Survive [1]
Create account
Special:CreateAccount
1
‘Edit’ page
Edit mode is triggered
‘Read’ page
Return to pre-account creation page
2
3
A
Account creation successful
Post-Abandoned edit page
Where the user goes immediately after abandoning an edit
Post-1st edit success page
Successfully editing returns user to the updated article
B
4
Revise reverted Edit page
Return to original article updated
5
Post-2nd edit success page
Successfully editing 2nd time returns user to updated article
‘Read’ page
Logged in user returns to Wikipedia
C
Post-3rd edit success page
Successfully editing 3rd time returns user to updated article
6
7
‘Edit’ page
Edit mode is triggered
‘Edit’ page
Edit mode is triggered
‘Read’ page
Logged in user returns to Wikipedia
Fork depends on whether the user entered from Edit context or not
D
More details about data to track
1. Source before “Create account” (Context to get to creation)
i. Platform/Device used to access “Create account” – Desktop/Mobile/App (iOS/Android)
ii. Page/Context where Create was initiated
a. “Create account” link from nav in a <Wikipedia page>
b. Log in page (“Join Wikipedia” button)
c. Whilst Editing a page (warning link at the top of the page)
d. Other (eg. CTA on Wikipedia:Why_create_an_account)
2. Create account page actions
- Abandon rate (% who enter and leave without completion)
- Account creation failure (submit but account not created)
- Time to account creation
- % emails entered
3. Actions post-account creation & Pre-1st edit
- List all <Wikipedia pages> visited whilst logged in between account creation and pre-1st edit
- Time spent on each page
- Actions taken onwiki to update Account settings/preferences
- Actions taken onwiki to communicate (View notifications)
- Platform/Device type used for each action – Desktop/Mobile/App (iOS/Android)
A. Time to initiate edit
i. Time between successful account creation & clicking to Edit
ii. <Page> where edit was initiated
iii. Platform/Device type used to initiate edit – Desktop/Mobile/App (iOS/Android)
B. Time to Activation (1st Edit) [1]
i. Time between successful account creation & successful 1st Edit.
ii. <Page> where 1st edit was successful.
iii. Platform/Device type used to complete edit – Desktop/Mobile/App (iOS/Android)
4. Aborted edit actions
- What actions were taken during an edit that was abandoned (byted added)
- Time spent between initiating edit and abandonment
- Platform/Device type used for each action – Desktop/Mobile/App (iOS/Android)
5. Actions and activity between abandoned edit attempts.
- List all <Wikipedia pages> visited whilst logged in after an abandoned edit action
- Time spent on each page
- Actions taken onwiki to update Account settings/preferences
- Actions taken onwiki to communicate (View notifications)
6. Actions and activity after Activation (1st Edit)
- List all <Wikipedia pages> visited whilst logged in after 1st edit
- Time spent on each page
- Actions taken onwiki to update Account settings/preferences
- Actions taken onwiki to communicate (View notifications)
- Actions taken responding to a revert(?)
- Platform/Device type used for each action – Desktop/Mobile/App (iOS/Android)
C. Time to Return [1]
i. Time between successful 1st edit & successful 2nd Edit.
ii. <Page> where 2nd edit was successful.
iii. Platform/Device type used to complete edit – Desktop/Mobile/App (iOS/Android)
7. Actions and activity after Return (2nd Edit)
- List all <Wikipedia pages> visited whilst logged in after 1st edit
- Time spent on each page
- Actions taken onwiki to update Account settings/preferences
- Actions taken onwiki to communicate (View notifications)
- Platform/Device type used for each action – Desktop/Mobile/App (iOS/Android)
D. Time to Survive (3rd and subsequent edits) [1]
i. Time between successful 2nd edit & successful 3rd Edits.
ii. <Pages> where successful 3rd+ edit(s) were made.
iii. Platform/Device type used to complete edit – Desktop/Mobile/App (iOS/Android)