Checkpoints
10 Minutes Complete Part 1 and be prepared to share out.
5 minutes Complete Part 2 and be prepared to share out.
** Any who does an excellent job will select their groups for the Shark Tank Project.
Criteria | Distinguished (4 points) | Proficient (3 points) | Developing (2 points) | Beginning (1 point) |
Research Quality | Thorough research with insightful details about the entrepreneur's background, challenges, and successes. | Clear research covering essential details about the entrepreneur. | Basic research with minimal details or relevance to the entrepreneur. | Little to no research completed; lacks relevant information. |
Note-Taking and Engagement | Take comprehensive notes, actively engage in discussion, and contribute thoughtful insights. | Take notes and engage in discussion with relevant contributions. | Limited note-taking and engagement; few contributions to discussion. | Minimal to no note-taking or engagement in class discussion. |
Understanding of Concepts | Demonstrates a deep understanding of entrepreneurship concepts, including traits of successful entrepreneurs. | Shows a good understanding of entrepreneurship concepts and successful traits. | Limited understanding of entrepreneurship concepts; misconceptions may be present. | Lacks understanding of entrepreneurship concepts; misconceptions evident. |
Anyone with a 10 or above gets to select their group
Effective business plans must have these components:
• Business description (an explanation of what the business will be and the need it will fill for consumers)
• Market analysis (a study of the competition in the industry)
• Marketing and sales strategy (a plan for how to sell the business’s services or products and convince people to buy them)
• Funding requirements (an estimate of how much money will be needed to make the company successful)
• Financial projections (an estimate of how much money the company will be able to make)
Let's Work through and example business plan as a class. Let's assume we want to start up a lawn service.
What would each one be?
Business/Industry Overview (Example Answer) - HOW CLOSE WERE WE?
The lawn care industry is a growing market, driven by increasing demand for outdoor maintenance and landscaping services. With an emphasis on aesthetics and property value, homeowners and businesses are investing in professional lawn care services to maintain healthy, attractive lawns.
Product or Service
My lawn care business will offer a range of services, including mowing, edging, fertilization, weed control, aeration, and seasonal clean-up. These services will cater to residential and commercial clients, providing comprehensive lawn maintenance tailored to individual needs.
Problem Statement & Offered Solution
Many homeowners struggle to maintain their lawns due to time constraints, lack of knowledge, or physical limitations. My lawn care service addresses this problem by providing reliable, professional care that ensures lawns are healthy and well-maintained, allowing clients to enjoy their outdoor spaces without the hassle of upkeep.
Alternatives Available in the Market
The market features various alternatives, including DIY lawn care, generic landscaping services, and larger national lawn care companies. However, many of these options may lack personalized service or the expertise required to address specific lawn health issues.
Unique Value Proposition
My lawn care business will differentiate itself by offering personalized, customer-focused service with a commitment to sustainability. By using eco-friendly products and practices, as well as tailoring services to the unique needs of each lawn, I will ensure exceptional results and build long-term relationships with clients who value quality and environmental responsibility.
Criteria | Distinguished (4 points) | Proficient (3 points) | Developing (2 points) | Beginning (1 point) |
Detail and Clarity | Provides thorough, clear, and detailed descriptions in all sections of the business plan. | Offers clear descriptions with most sections detailed adequately. | Includes basic descriptions with some sections lacking detail. | Minimal detail provided; sections are unclear or missing. |
Understanding of Concepts | Demonstrates a deep understanding of business concepts relevant to the company selected. | Shows a good understanding of relevant business concepts. | Limited understanding of business concepts; some inaccuracies present. | Lacks understanding of business concepts; many inaccuracies evident. |
Creativity and Originality | Displays exceptional creativity in adapting the business model and adding unique elements. | Shows creativity in adapting the business model with some unique elements. | Limited creativity; mostly replicates the existing business model without adaptation. | Little to no creativity; does not effectively adapt the business model. |
Organization and Presentation | Well-organized, visually appealing plan that is easy to navigate and understand. | Organized plan with minor issues; generally easy to understand. | Some organization present, but may be difficult to navigate in places. | Poorly organized plan; difficult to understand or follow. |
Taglines
Companies
As you watch the video, begin to think about your company logo, it can be simple. As you will see many companies are headed in that direction.
Now that you have the tagline, create the logo.
These elements are vital for marketing success. (2 Thumbnails and one Final Sketch)
Thumbnail | Thumbnail |
| |
Criteria | Distinguished (4 points) | Proficient (3 points) | Developing (2 points) | Beginning (1 point) |
Tagline Development | Tagline is highly creative, memorable, and clearly conveys the brand's message and values. | Tagline is creative and relevant, conveying the brand's message adequately. | Tagline is somewhat relevant but lacks creativity or clarity. | Tagline is unclear, irrelevant, or poorly conveys the brand’s message. |
Thumbnail Sketches | Two well-developed thumbnails show a variety of creative ideas; sketches are detailed and thought out. | Two thumbnails are created with good ideas; sketches are clear but may lack some detail. | One or both thumbnails are basic, lacking creativity or detail. | Minimal or no thumbnails provided; sketches are unclear or missing. |
Final Logo Design | Final logo is polished, visually appealing, and effectively represents the brand; demonstrates exceptional creativity. | Final logo is clear and represents the brand well; shows good creativity. | Final logo is somewhat clear but lacks polish or strong representation of the brand. | Final logo is unclear, unprofessional, or does not represent the brand. |
|
Elevator pitch (a concise, persuasive, easily understood explanation of an idea that can be delivered quickly).
The name comes from the idea that you could deliver such a pitch in the time it takes for an elevator ride and should be no longer than a minute.
1. Custom sports water bottles | 14. Portable solar chargers | 27. Pet grooming products | 40. Unique ice cream flavors |
2. Fitness tracker wristbands | 15. Customized sports gear | 28. Smart water bottles | 41. Personalized planners |
3. Innovative art supplies | 16. Mood-boosting candles | 29. Art subscription boxes | 42. Interactive educational toys |
4. Portable phone chargers | 17. Custom jewelry | 30. Gaming accessories | 43. Wireless earbuds |
5. Specialty cooking utensils | 18. Travel journals | 31. Travel organizers | 44. Sustainable snack boxes |
6. Unique lunch boxes | 19. Eco-friendly notebooks | 32. DIY craft kits | 45. Electric bikes |
7. Personalized wall art | 20. Vintage-inspired clothing | 33. Smart garden tools | 46. Natural skincare products |
8. Smart fitness mats | 21. Unique board games | 34. Upcycled fashion items | 47. Virtual reality headsets |
9. Plant-based protein snacks | 22. Smart home gadgets | 35. Fitness coaching apps | 48. Subscription boxes for pets |
10. DIY science kits | 23. E-sports gear | 36. Mood-enhancing teas | 49. Portable game consoles |
11. Sleep masks with sounds | 24. Fitness resistance bands | 37. Eco-friendly straws | 50. Healthy meal prep kits |
12. Portable speakers | 25. Personalized phone cases | 38. Sustainable clothing | 51. Custom phone grips |
13. Unique gardening kits | 26. Specialty coffee subscriptions | 39. Home workout guides | 52. Custom laptop stickers |
Connect with a MENTOR. Find a teacher, family member, Career Coach and present your product to them and get feedback.
Write a letter to your prospective mentor that incorporates the information you brainstormed above. Be sure to include important components that all letters (even emails!) should have:
---------------------------------------------------------------------------------------------------------------------------------------------------------
Dear
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
Sincerely,
Finalize your business plan, practice your elevator pitch, and create a prototype if you need to. (selling a product) - COMPLETE STUDENT PRESENTATION TEMPLATE