2026 LEADERS’ GUIDE

Planning • Promotion • Technology • Resources

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Welcome

• This guide is designed to help Unit Leaders, Popcorn Kernels, and volunteers plan, promote, and manage a successful popcorn sale. It combines proven sales strategies, CAMP MASTERS technology, and Council resources to help Units maximize participation and achieve their fundraising goals.

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• Many of the tools, templates, training materials, and marketing resources referenced throughout this guide can be found through your Council's website, social media channels, Council communications, the CAMP MASTERS website, and the CAMP MASTERS Knowledge Base.

Where to Find help

Register in the CAMP MASTERS System

REGISTER YOUR SCOUTS

Before Scouts can register, your Unit must first register with the Council.

Once your Unit has been registered:

✓ Log into the CAMP MASTERS system

✓ Register your Scouts

✓ Complete Scout Profiles

✓ Start Selling

Need Help?

Contact your Council Popcorn Team.

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Set a Budget – Two different examples

** Make sure to save your own copy before editing**

Best Seller Tips

• Set clear goals.

• Learn and practice the CAMP MASTERS Sales Script.

• Know your products.

• Tell your Scouting story.

• Use every available selling method.

• Stay positive.

• Be prepared.

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Successful popcorn sales don't happen by accident. The most successful Units and Scouts begin with a goal, develop a plan, and stay focused throughout the sale.

Remember

People support Scouting first. Popcorn is the thank-you gift

Engage Their Support

Share the purpose and build relationships

Make sure Scouts, parents, and leaders understand:

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• Why the Unit is selling popcorn.
• How funds support the program.
• What opportunities the sale makes possible.

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Every purchase helps create opportunities for Scouts to learn leadership, develop confidence, experience the outdoors, and build character.

Build Relationships

Make sure Scouts, parents, and leaders understand

• Why the Unit is selling popcorn.
• How funds support the program.
• What opportunities the sale makes possible.

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Encourage Scouts and families to:

• Thank supporters.

• Follow up with repeat customers.

• Share success stories.

• Celebrate milestones.

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Promote Early & Often

Build excitement and use resources

Use kickoff meetings to:

• Set goals.

• Share prize opportunities.

• Explain the sales plan.

• Build enthusiasm.

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The most successful Units begin promoting their sale before popcorn arrives

Complete Scout Profiles�

Keep The Momentum Going

Celebrate success and communicate

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Recognize:

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• First sale.
• First DTC sale
• Top participation.
• Weekly achievements.
• Best Stories

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One of the biggest challenges during any popcorn sale is maintaining enthusiasm after kickoff.

Communicate Frequently

Share:

Take advantage of the resources available through your Council, the CAMP MASTERS website, and the Knowledge Base.

EVENTS & STOREFRONTS

Storefront sales continue to be one of the most effective ways for Scouts to reach supporters and generate sales.

Storefront Best Practices

• Secure Locations Early
• Schedule Multiple Shifts
• Promote Locations
• Keep Scouts Engaged
• Ensure Adult Supervision

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Before the Shift

Confirm Location

Confirm Inventory

Test Payment Devices

Review The Sales Script

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During the Shift

Smile

Make eye Contact

Use The Sales Script

Thank Everyone

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After The Shift

Update Inventory

Enter All Donation Dollars

Celebrate Success

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The CAMP MASTERS Sales Script

Have the Scouts (and supervisors) practice until they don’t have to think about what they are going to say.

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Direct-to-Consumer Sales

Benefits

Reach Supporters Nationwide

Expand Beyond Storefronts

Allow out-of-state family members to participate.

Increase fundraising opportunities

Direct-to-Consumer Sales help Scouts connect with supporters anywhere in the United States

Encourage Scouts To:

Complete their profile.

Upload a photo.

Share their story.

Share their link throughout the sale.

The simplified $7.99* shipping structure makes ordering easier for supporters and creates a better purchasing experience.

*pricing subject to change

CAMP MASTERS Technology

• Available Tools
• Tap To Pay
• Storefront Scheduler
• Inventory Management
• Scout Profiles
• Unit Dashboard
• Reporting Tools
• Direct-to-Consumer Sales

Learn More

Additional training and support resources are available through the CAMP MASTERS Knowledge Base.

CAMP MASTERS Knowledge Base

• Popular Topics
• Registration Direct-to-Consumer Sales
• Tap To Pay
• Storefront Scheduler
• Inventory Management
• Product Information
• Setting up a Scout

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The Knowledge Base provides access to training materials, articles, and frequently asked questions. Located on the Left of your CAMP MASTERS dashboard

High Achiever Program

• Why Promote It
• Motivates goal setting.
• Recognizes achievement.
• It’s above and beyond other Incentives

• The CAMPMASTERS High Achiever Program recognizes Scouts who Achieve a minimum of $3,000 in Sales

High Achiever Program

• Along with a 2-person tent, we have you covered with a hanging hammock and a set of Walkie-Talkies that can be recharged from any USB port. Also included is an Aluminum Flashlight, 5pc Stainless Steel Mess Kit (with large pot, lid/frying pan, small pan, and 2 mugs) and the Swiss Army Fieldmaster Knife (15 features, from blades to a bottle opener, scissors to screwdrivers and wire strippers to a saw).

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OR

Visa Gift Card for 4% of total sales.

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Example: $3000 = $120 debit card

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Visa Debit Card will be rounded to the nearest $10.

Direct-to-Consumer Prize Program

Direct-to-

Consumer Prize

Sell $400 Direct to Consumer Shipments and receive a $10 Amazon Gift Card

CAMP MASTERS Promotions & Contests

Promotions will pop up on your CAMP MASTERS dashboard. Make sure you login to see the opportunities to win!

Council Calendar & Important Dates

Council Contacts & Support

Council Facebook page

Council Products

Council Commissions

Council Prize Program

Council Resources & Important Forms

• Resource directory and forms

Picking up my Popcorn

Picking Up My Popcorn

Picking up popcorn is an important step in having a successful sale. Taking a few minutes to prepare before distribution day can help make the process smooth and efficient for both your Unit and Council.

Before Pickup

Confirm your pickup date, time, and location.

Review your order and know what products to expect.

Bring enough vehicles and volunteers to safely transport your order.

Be prepared to load and unload product quickly.

At Pickup

Verify your order before leaving the distribution site.

Count products and confirm quantities match your order.

Report any discrepancies immediately to Council staff or volunteers.

Secure product to prevent damage during transportation.

After Pickup

Store popcorn in a clean, dry location.

Organize inventory for easy distribution to Scouts.

Maintain accurate inventory records throughout the sale.

Distribute product to Scouts as soon as possible so they can begin selling.

Distribution Day Tip

Take a few extra minutes to verify your order before leaving the pickup location. It is much easier to resolve questions while Council staff, volunteers, and inventory are still available.

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Picking up my Popcorn