• NBC and FOX affiliate in Raleigh/Durham/Fayetteville NC
• Market 23 in the US
• One of few family-owned TV stations in the country
• WRAL.com behind Google, Facebook and YouTube in NC traffic

Philanthropy-funded reporters:��-Liz McLaughlin,�Climate Change��-Grace Hayba,�Health��

Securing Funding Case Study: WRAL Health Reporter

1. Identify under-covered beats or places
2. Find organizations that have a stake in topic
3. Make a case for necessity of increased coverage
4. Show research and stats to back it up
5. Prove why your outlet can bring about change
6. Show research and stats to back it up
7. Develop relationships, pitch clearly and follow up

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North Carolinians need more health information

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• North Carolina is 42^nd in the country for infant mortality.

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• 36% of adults in the state are obese, the highest ever in the state, and higher than the national average.

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• 1 in 3 North Carolinians have prediabetes.

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NC has a Mental Health Emergency

A 13 year old hung himself in a Wake County school bathroom.

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Five NC State University students took their lives this school year.

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NC ranks 44th in the nation for access to mental health care

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Pediatric mental health ER visits went up 69% from 2019 to 2020.

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Why WRAL?

• Behind only Google, Facebook and YouTube for site visited most often by North Carolinians

Patient Medical History

• Age: 25-35
• Gender: female
• Allergies: none
• Location: Madrid, Spain
• Habits: unhealthy eating, sedentary lifestyle

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Neptune is the fourth-largest planet by diameter in our Solar System

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Saturn is the ringed one. It’s a gas giant, composed mostly of hydrogen and helium

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Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot

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Partners in journalism funding

Rivals:

• In acadmia
• On the basketball court
• In the healthcare space