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Organizers as key partners to support newcomer growth in our movement

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This is a roundtable discussion to:

  • Reflect on the current approaches
  • Brainstorm potential future strategies

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  • The “Why”
  • Overview of Growth features

Agenda

  • Icebreaking activity: share your (past/current) experience as a newcomer
  • Discussion & reflection

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The “Why”

Anbar Jayadi

Senior Process Analyst, Community Organizing Experience

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Why organizers

  • Organizers are activists, facilitators, connectors, promoters, collaborators, supporters- Wikimedia Movement Organizers 2019 Study

Who are the newcomers? According to the Community Insights 2024 report:

  • Newcomers continue to add diversity to Wikimedia movement
  • Newcomers are more likely to be younger (18-34 age group)
  • As in past years, newcomers found learning editing tools (76%) and learning to edit in general (74%) to be easier than learning editing policies (53%), indicating a space for intervention in helping to onboard and retain new Wikimedians

*Survey note: Newcomers are defined as respondents who reported they began contributing to Wikimedia projects the year of the survey or the previous year (in 2024, this means those who started contributing in 2024 and 2023)

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Literature

Notes at glance

Community Insights report (2024)

Organizers were likely to find all motivations very important (mentorship, sharing knowledge, sense of belong to a global community)

Motivating Experts to Contribute to the Digital Public Goods (2024)

The study’s findings “suggest that match quality between volunteers and tasks is critically important in encouraging contributions to digital public goods and likely to volunteering in general.”

Navigating Adoption by the Global South Users: The Case of Wikimedia Volunteers (2023) - Senegal, DRC. Uganda, and Rwanda

Volunteers contribute because of both social impact and personal opportunities

Ms. Categorized: Gender, notability, and inequality in Wikipedia (2023)

“Wikipedians who organized edit-a-thons explained that when they voiced concerns over notable women being nominated for deletion, they were told that they were taking the editorial process “too personally"

Wikimedia Movement Organizers Study (2019) - Argentina, Ghana, Indonesia

Organizers motivations: ideological motivations, personal opportunities

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Literature

Notes at glance

Increasing Participation in Peer Production Communities with Newcomer Homepage (2023)

Newcomer Homepage particularly supports newcomers who were not in the process of contributing (new newcomers who just create an account)

Successful online socialization: Lessons from Wikipedia Education program (2020)

Peer support & joint activity plays important roles in students’ quality work

Evaluating the Impact of the Wikipedia Teahouse on newcomer socialization and retention (2018)

New editors who were invited to the Teahouse are significantly more likely to contributing for 3 weeks, 2 months, and 6 months period

Impact of the Wikipedia adventure of new editor retention (2016-2017)

The gamification is fun and engaging for the new editors; no long term positive impact to retention

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How are we using the insights from today’s discussion?

To help contextualize and inform the thinking for an upcoming research project from the Community Organizing Experience team:

  • Understanding organizers impact to newcomer growth:
    • What types of approaches organizers currently use to attract or retain newcomers?
    • What do we know about how successful these approaches are? (e.g, what are the best practices and what are areas for improvement opportunities, and what supports organizers would need to pursue such opportunities)

If you are interested in keeping in touch, you can email me, Anbar: ajayadi@wikimedia.org

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Growth Features

Kirsten Stoller

Senior Product Manager, Growth

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Growth Features

Growth features are standard for newly created accounts, but not default for older accounts.

To test Growth features, adjust Special:Preferences

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Newcomer Homepage

Impact module

Newcomer Homepage

A clear place to get started, where newcomers access the most important things they need.

Viewable on Wikipedias at Special:Homepage

Current version contains the following:

  • Add email module
  • Suggested edits module*
  • Impact module
  • Your Mentor module*
  • Help module*
  • Community Updates module

*Depending on the community configuration

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Mentor module

Mentorship

  • Provides new account holders with human-to-human help and support.

  • Mentorship is available at all Wikipedias�However, community set-up is required:
    • Volunteers to join as mentors via Special:EnrollAsMentor

    • An Admin to turn Mentorship on via Special:CommunityConfiguration/Mentorship

Wikipedia Bahasa Indonesia example

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Suggested edits a.k.a. “Newcomer tasks”

  • Newcomers need support getting started and want to know “what to do next”
  • Newcomers are asked if they are interested in doing small “Suggested edits” (like copy editing or adding links) on articles.
  • Able to filter to topics of interest to edit, and select tasks by easy/med/hard difficulty
  • Some tasks provide guidance, but aren’t structured (Newcomer Tasks), while other are more guided (Structured Tasks)

More at MW: Newcomer_tasks

Wikipedia Bahasa Indonesia example

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Community Updates [new]

  • Make newcomers aware of on-wiki events, at the Homepage

  • Share important community news, campaigns, events, or WikiProjects.

  • Edit the module using Community Configuration

Community Updates module on the newcomer homepage

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Community configuration

Special page that allows each community to easily configure different features

  • Simple format usable by less tech-savvy folks
  • Empowers each community to customise features to fit their culture and needs
  • Systems of empowerment: potential for many products beyond Growth
  • Special:CommunityConfiguration

More at MW:Community_configuration

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Let’s break the ice

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Who wants to share their previous experience as newcomers?

How was your overall experience in making the first edit?

Have your edits been reverted?

Did you seek support or contact someone to help you?

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Discussion & Reflection

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  • First, we will address reflective questions
  • Then, we will explore best practices & forward-looking questions

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Reflective Questions

GROUP 1: In your view, what does “newcomer growth” mean or look like in your context or region?

  • It can be about anything such as examples of activities, current plans and strategies, and/or future wishes

GROUP 2: Based on your current work, what do you do to support newcomers?

  • How do you see the tools that are available today helping newcomers?
  • Are you familiar with Growth features and how do you use them in your work with newcomers?

Please:

  • Write your answer on the post-it/sticky notes

  • Stick the post-it/sticky notes on the designated paper

  • Feel free to react to any post-it/sticky notes using the star stickers

  • Determine one person that will represent your group in sharing key takeaways

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Check-In

Have you determined one person to represent your group to share key takeaways?

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Best-practices & forward-looking questions

GROUP 1: Based on your experiences (be it as an organizer, as a Wikimedian...), what tactics are most effective in helping newcomers come back to edit after activities such as events end?

GROUP 2: In your view, what do we need to change or rethink about what we do today so that more newcomers can become productive, long term editors?

Please:

  • Write your answer on the post-it/sticky notes

  • Stick the post-it/sticky notes on the designated paper

  • Feel free to react to any post-it/sticky notes using the star stickers

  • Determine one new person that will represent your group in sharing key takeaways

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Check-In

Have you determined one new person to represent your group to share key takeaways?

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Sharing Session

Group representative: please share some key takeaways

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Next Step

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How are we using the insights from today’s discussion?

To help contextualize and inform the thinking for an upcoming research project from the Community Organizing Experience team:

  • Understanding organizers impact to newcomer growth:
    • What types of approaches organizers currently use to attract or retain newcomers?
    • What do we know about how successful these approaches are? (e.g, what are the best practices and what are areas for improvement opportunities, and what supports organizers would need to pursue such opportunities)

If you are interested in keeping in touch, you can email me, Anbar: ajayadi@wikimedia.org

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Terima Kasih

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