Vitamin Empire Start Up Project

PART 2 BRAND, LOGO, & BOTTLE DESIGN

CREATING A BRAND NAME

CHECK AVAILABILITY:

• Run the name through the Trademark electronic search system (TESS), which tells you if someone has the name registered.

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https://www.trademarkelite.com

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• Google your brand name.
• Check www.godaddy.com to see if the website name is available.

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CREATING A BRAND NAME

Keep it Simple!

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Choose a name that is easy to spell and easy to pronounce. This can be very challenging since many of the easy names are already in use.

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CREATING A BRAND NAME

Consider future growth. Do you plan on selling other products in the future?

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You want to choose a brand name that has potential for growth into different markets.

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LIFT BRAND NAME

• LIFT is a simple brand name
• The logo as seen at the corner of this slide is aimed toward a specific target market
• Your Brand Name and Logo should relate to each other, so this is a good time to think about what your core values will be

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CREATING A LOGO

You will create a logo for your company using www.canva.com or photoshop.

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A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

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https://www.youtube.com/watch?v=fHsc2y-lVSU

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EXAMPLE LOGO

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BOTTLE

Find a bottle online and upload it into www.canva.com or use one of the bottles on this PowerPoint.

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LOGO

INFORMATION

VITAMIN