Education �Deep Dive�Opportunities in Mexico�Thursday 18^th October

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Market Overview

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• Population: 126 million
• Language: Spanish
• Capital: Mexico City
• Size: 1,972,550 km²
• Market about the same size as western Europe

Population

Economy

Government Priorities

14th

Largest economy, according to the IMF, and world’s 9th largest by 2030.

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£4.2 billion

Education sector.

3.2% GDP – £39.4 million

Bilateral trade was worth in 2020.

• Higher Education
• TVET
• EdTech
• Equality and inclusion
• Universal access

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Education Snapshot

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34.4 million

Students

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17.3 m Women

17 m Men

258,689

Schools

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216,067 public​

42,622 private

2 million

Teachers

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PRONI

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Since 2016, English is taught in public schools according to the National English Programme (PRONI).

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Education System

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Public Sector:

• Over 21.7 million students in K-12 and 2.8 million students in Higher Education.

Private Sector:

• Over 2.3 million students in K-12 and 1.2 million students in Higher Education.

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Top priorities and opportunities in…

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English Language Training (ELT)

Higher Education (HE)

Technical and Vocational Education and Training (TVET)

Educational Technology (EdTech)

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English

Language

Training

• Private institutions see English as one of the most important tools for enabling students to reach their academic potential.
• Size of ELT market is approximately 23.9 million people (about 21% of the population), including every level and type of study from schools to self-access channels.

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Opportunity: Training, recruitment and employment of English teachers.

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• Public institutions remain the largest providers, but an important increase has emerged in private HE provision.
• 21.3 million young people (15 to 24 years old) can be considered as the potential market.
• Increase of Women in STEM: the Women in STEM Scholarship awarded 14 scholarships to Mexican women in 2021 (highest number in LATAC).

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Opportunities

• Increasing demand of Transnational education (TNE): The UK is #1 destination for Mexican postgraduate students.
• Science & Research partnerships and alliances.
• Remote learning: Most universities are continuing their classes through online videoconference platforms.

Higher

Education

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Technical and Vocational Education and Training

• Size of TVET market is almost 12.4% of young people (ages 15 to 24 years), current participation in technical and vocational programmes.

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Opportunities

• Increasing demand in TVET programmes related to the sectors of automotive, engineering, energy, healthcare, hospitality and tourism.
• Particular interest in development of vocational and training models for clean energy and electric vehicles.
• Development of flexible learning programmes​ and Digital online platforms.
• English Language Training at all levels.

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Educational Technology

• 80% of the e-Learning Market is served by private business organisations, which benefits foreign investors.
• Active role of teachers and students in distance learning.
• STEAM, coding and robotics and soft skills.

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Opportunities

• Increasing demand for distance learning platforms.
• Online courses and MOOC for training teachers in technology and for students.

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EdTech

Challenges and Barriers

• Internet connectivity
• Access to technology devices
• Low familiarisation with distance learning tools

HE

• Alignment with changing needs of the economy
• Diverse response between private and public institutions
• CONACyT and scholarships

TVET

• A lack of defined standards for TVET in Mexico.
• Diverse necessities depending on each state of the country.

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Doing business in Mexico

Relationships matter

Discussions may not be straightforward ​

Flexibility is key

Important to build a

positive reputation ​

Market is competitive

Focus on high-quality and specialised offer

Opportunities in the private sector

Partnering with local partners to access wider markets

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DIT Support

Market research

Link with local business

Trade

promotion

Market access and trade policy

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Thank you!

Cassandra Vargas

Trade Officer of Education, Healthcare and Life Sciences - Mexico

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