United Pilot App�Naming, Round 2
February 20, 2023
Agenda
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01 Today's Objective
02 In Review
03 Naming Exploration
04 Next Steps
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One North A TEKsystems Company
Today’s objective
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Having considered the United team’s feedback to our Round One names, we’re pleased to present another ten (10) options for the team’s review and selection.
Our goal today: to discuss our choices and identify which candidates best fit our chosen criteria.
One North A TEKsystems Company
Trademark review
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In keeping with our process for the previous round of names, we conducted a search of each option through the United States Patent and Trademark Office (USPTO) in advance of United’s brand and legal review, noting any potential conflicts for the team’s convenience.
One North A TEKsystems Company
Workshop naming criteria
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During our workshop, we heard input from the United team that provided us with some guidelines and excellent context as we approached naming exploration:
One North A TEKsystems Company
For your consideration
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Good names—ones that are memorable and disruptive—come pre-loaded with both positive and negative connotations. This tension gives names their power.
Google – Baby talk, nonsense Unforgettably unique
Priceline – Sounds like a phone company Sets the agenda for our category on price
Microsoft – Makes us sound small, weak Connotes advanced technology
Apple – Connotes forbidden knowledge Conveys elemental simplicity
GrubHub – Makes me think of grubs, grubbiness Unpretentious and fun
Negative
Positive
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The practical benefits of standing out
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Unusual, unexpected names and logos are easier to recognize and recall in crowded spaces—whether on store shelves or your device’s Home screen.
One North A TEKsystems Company
Round 2 Names
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One North A TEKsystems Company
One North A TEKsystems Company
PlanIt
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A functional, straightforward name for an all-in-one scheduling, vacation planning, and communication hub.
Trademark Considerations
One North A TEKsystems Company
One North A TEKsystems Company
Airbase
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A one-stop-shop for everything a pilot needs to manage their schedule and comms.
Trademark Considerations
One North A TEKsystems Company
One North A TEKsystems Company
Rally
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Refers to a quick response, concerted action, and a gathering of energy.
Trademark Considerations
One North A TEKsystems Company
One North A TEKsystems Company
SkyLoop
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A hub that keeps you in-the-loop and in-the-know on all things related to the job.
Trademark Considerations
One North A TEKsystems Company
One North A TEKsystems Company
Hero
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The new Hero app does what mere mortals can’t: keep schedules, vacation time, notifications, and pay records organized in one convenient place.
Trademark Considerations
One North A TEKsystems Company
One North A TEKsystems Company
Flywheel
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Conveys the productivity benefits delivered by the app and alludes to a sense of kinetic energy and momentum.
Trademark Considerations
One North A TEKsystems Company
One North A TEKsystems Company
Alta
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Latin for elevated—connoting the kind of experience the app seeks to deliver. A short, punchy real word that won’t be confused with pilot terminology.
Trademark Considerations
One North A TEKsystems Company
One North A TEKsystems Company
AirDocket
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Everything on your agenda, all in one place.
Trademark Considerations
One North A TEKsystems Company
One North A TEKsystems Company
Cortex
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Intelligent solutions for scheduling.
Trademark Considerations
One North A TEKsystems Company
One North A TEKsystems Company
Guru
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A source of truth and wisdom.
Trademark Considerations:
One North A TEKsystems Company
Bonus names
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One North A TEKsystems Company
USched
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Combination of United and Schedule—a literal name to explain the app's function. Pronounced, “You skedge.”
Trademark Considerations
One North A TEKsystems Company
One North A TEKsystems Company
UCal
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Similar to our previous name––a short, telegraphic description of functionality.
Trademark Considerations
One North A TEKsystems Company
One North A TEKsystems Company
TimeFly
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A play on "time sheet" to label when pilots are going to be flying, taking vacation, etc.
Trademark Considerations
One North A TEKsystems Company
One North A TEKsystems Company
Tensor
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A mathematical framework that governs vectors and scalars; commonly used for solving physics problems.
Trademark Considerations
One North A TEKsystems Company
Flytinerary
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A play on the word "itinerary" for pilots' flight schedules.
Trademark Considerations
One North A TEKsystems Company
One North A TEKsystems Company
Dojo
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A short fun, word that connotes achievement, discipline, and control.
Trademark Considerations
One North A TEKsystems Company
BullsEye
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Connotes precision and mastery.
Trademark Considerations
One North A TEKsystems Company
Plot
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A short, fun noun that could also be a verb (e.g., “need to Plot my vacation”). Alludes to navigational plotting and, at-a-glance, looks like the world “Pilot” when skimming, potentially increasing its salience for our target audience. May also be styled as an acronym (Pilot Life Organizing Tool).
Trademark Considerations:
One North A TEKsystems Company
HayMaker
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A fun, memorable name that “packs a punch.”
Trademark Considerations
One North A TEKsystems Company
One North Names At-a-Glance (29 total)
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PlanIt
Airbase
Rally
Hero
SkyLoop
Alta
Flywheel
AirDocket
Cortex
Guru
Usched
Ucal
TimeFly
Tensor
Flytinerary
Dojo
BullsEye
Haymaker
Aloft
TOPs
URSA
Tempo
Mainline
Yeager
BlueBoard
Rhapsody
Leon
Val
FlightXchange(FX)
Round 2
Round 1
One North A TEKsystems Company
United Brainstorm Names (24 total)
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United Relay
Crew Relay
Crew Contact
Crew Connect
Crew Comm
C2C
Crew Tools
Crew Tool
Crew Jam
Contrails
Contact
Convey
Crew Intel
Beacon
UA Intel
Intelicrew
UA Impact
Pilot Interface
Pilot Interact
Pilot Intercom
PI
PiComm UPC (United Pilot Communication)
UCOSS (United Crew One-Stop Shop)
QUAL
One North A TEKsystems Company
Next Steps
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One North A TEKsystems Company