Team Canada GBS V3
Toronto
Strictly Confidential and Property of DIVE Networks
Welcome to Out of Phone!
Where users can engage with TikTok campaigns that extend beyond their screens to real-world environments, like billboards. ��This program enhances brand engagement by blending online interactions with tangible, immersive experiences.
Strictly Confidential and Property of DIVE Networks
Agenda
Strictly Confidential and Property of DIVE Networks
The Ask
Nov. 1 x 1 week
Oct. 30 x 2 week & Nov. 25 x 3 weeks
The Ask
1 Market
Strictly Confidential and Property of DIVE Networks
Recommendation
Dive Plan: $75,000 CAD
Recommended inventory is not guaranteed and subject to availability post approval
1 Market - 1-2 Weeks over 2 Months
Create buzz during the first week of the event on the iconic and impactful full motion screen at Yonge & Dundas Square, followed by full motion screens throughout the lower level of Toronto’s busiest transit hub, Union Station right near the TikTok Activation area, during November and December.
Client: Timing: Package: Market: EST OOH IMP: |
Team Canada GBS V3 Oct. - Dec, 2024 $75,000 CAD Toronto ~30M |
Strictly Confidential and Property of DIVE Networks
Toronto, Dundas Square: The Atrium�Ad Unit: 10 sec spot
EST SOV: 6%
EST IMP: 1,229,823 / week
Highlights:
Canada’s busiest intersection, Yonge & Dundas (Y&D), is located in the heart of downtown Toronto and home to North America’s busiest mall, the CF Toronto Eaton Centre + many popular landmarks.
spec sheet
full-motion
live-stream
dynamic
Strictly Confidential and Property of DIVE Networks
spec sheet
full-motion
Toronto, Union Station: York Concourse, 29 screens�Ad Unit: 5 sec spot
EST SOV: 6%
EST IMP: 28,875,000 / 5 weeks
Highlights:
Showcase your brand and reach the station’s highly desirable audience of commuters, locals, and tourists. Located in the busy York Street GO Concourse - the lower level of Toronto’s Union Station.
Strictly Confidential and Property of DIVE Networks
Production & Workback
Our design team helps develop a storyboard using creative assets and direction
provided by the client, team, or agency and work on layouts and approvals
for all display resolutions included in the TikTok Out of Phone campaign.
Strictly Confidential and Property of DIVE Networks
BEST PRACTICES FOR A SUCCESSFUL CAMPAIGN
Implement a strong Call to Action (CTA) - �A great CTA is clear and concise, directing viewers to take a specific action like visiting your TikTok page/shop, participating in a challenge, or using a specific hashtag.
Simply bold - Use bold, easy to read fonts with short and simple copy.
Crank up the Volume - Apply white text to vibrant backgrounds.
Leverage Influencers and Creators - Collaborate with popular creators who align with your brand to create fresh content with a CTA to attract their followers - often results in higher participation and engagement.
Short, captivating, and authentic videos - Keep videos short and engaging, similar to TikTok’s format. Ensure the content feels authentic and relatable. Avoid overly polished or traditional ad styles.
QR Codes - QR codes make sense for some campaigns. The DIVE team can help recommend when to use them to direct users to your TikTok page/Shop.
Strictly Confidential and Property of DIVE Networks
Creative Finals are submitted to vendors / teams for approval.
CLIENT team will route any final feedback to DIVE
Creative Storyboard Final submitted for review by DIVE team.
CLIENT team will route V2 feedback to DIVE with edits
Creative Storyboard V2 submitted for review by DIVE team.
Creative Storyboard V1 submitted for review by DIVE team.
CLIENT team delivers Creative Assets to DIVE (HERE is link to shared drive)
CLIENT team will route V1 feedback to DIVE with edits
Production Workback Schedule
3 weeks prior to campaign date
1 week prior to campaign date
Testing will be completed in tandem starting the week of (October 23rd ) with the vendor team/s to test dynamic content and performance on billboard/s
CREATIVE DEVELOPMENT
Wednesday, October 9
Friday, October 11
Monday, October 14
Wednesday, October 16
TESTING / FINAL
Friday, October 18
Monday, October 21
Wednesday October 23
Monday, October 7
Creative Go Live Date
Wednesday, October 30
Strictly Confidential and Property of DIVE Networks
2250 x 3720 - 10sec motion asset (no sound)
Production Workback Schedule
The Atrium
DIVE to confirm all creative to spec and scheduled for each go live date
Wednesday, October 30
CLIENT team delivers ALL final Creative Assets to DIVE (link to shared folder HERE)
Monday, October 21
Client will provide all final creative assets - DIVE will QA and traffick
Creative Go Live Dates: Nov 1 -7 (1 week)
The Atrium
Creative Go Live Dates: Oct 30 - Nov 12 (5 weeks)
York Concourse
Flight Dates for each OOP category:
See spec sheet HERE
York Concourse
Strictly Confidential and Property of DIVE Networks
Sample Hub
Strictly Confidential and Property of DIVE Networks
Strictly Confidential and Property of Dive Networks
Billboard Famous
Next Steps
Strictly Confidential and Property of DIVE Networks