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Publishing with De Gruyter:�Author and editor perspectives

Dr. David Lingelbach, Professor of Entrepreneurship, Merrick School of Business, The University of Baltimore

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Valentina Rodríguez Guerra, Graduate Student, Faculty of Economic Sciences, Universidad Nacional de Colombia

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April 19th, 2023

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A bit about us, publishing-wise

  • David

19 intellectual contributions

10 PRJs

7 book chapters

2 books (and a 3rd on the way)

Regular contributor, The Hill

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  • Valentina

First book!

Regular contributor, The Hill

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Key questions

  • How do you get a book contract?
  • How do you manage the writing and publication process?
  • How do you maximize the impact of your book?
  • What’s it like to collaborate with De Gruyter?

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How to get a book contract?

  • Developing distinctive expertise that can reach a wider audience
    • Deep, broad, and longitudinal
    • Academic and practice dimensions
  • Being clear about your intended audience
    • The importance of market openings
  • Finding a fit with a publisher
  • Submitting a proposal
  • Contrasting authored and edited books
  • First author perspective

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How do you manage the writing and publishing process?

  • Noting differences with peer review journal articles

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    • Deadlines!

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    • And market developments!

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    • Front-end peer review
  • Disciplining the drafting process
    • Measure what matters!
    • Unexpected turns
  • Planning and executing additional data collection
  • Editing and friendly reviewing prior to submission
    • Building a network
  • Copy editing
  • Marketing
    • Building an international media footprint before publication

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How do you maximize the impact of your book?

  • Developing a public presence BEFORE publication
    • Social media
    • Invited talks
    • Media contributions
      • Authored (The Hill)
      • Interviews (Bloomberg and Forbes, among others)
  • After publication
    • Course text
    • Basis for further research

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What’s it like to collaborate with De Gruyter?

  • David’s perspective as an author and editor

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  • Valentina’s perspective as a first-time author

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Thank you!��Please reach out with further questions�dlingelbach@ubalt.edu�vrodriguezgu@unal.edu.co��And follow us on LinkedIn (David Lingelbach and Valentina Rodríguez) and Twitter (@DavidLingelbac1)�