AD CAMPAIGN FOR

FORTUNE TOURS AND TRAVELS

SUBMITTED BY

AJAY DEV (160701180)

OUTLINE OF THE CLIENT

Fortune Tours is a professionally run Package Tour Operator functioning under the Indian Company’s Act. In a greener words, they are a Group of Recognized and Renowned Travel and Holiday Experts Who Offers Way beyond than What One Can Envisage. Their expertise lies in conducting packaged tours to all popular Indian and International destinations. They specialize in providing the entire gamut of travel-related services under one roof.

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Objective of the campaign : The object of the package is to bring in a working environment in a travel destination allowing the employees to work in the hills.

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PROBLEMS / REASONS TO MARKET

• Due to the Covid-19 pandemic, tourism was the most affected department.
• Millennials tend to go for a service that has value for money, quality and entertaining.
• The entire area of lodging will be working under a bio bubble treatment.
• Not your everyday tour package trips with most of the time on the road sight seeing.
• Package has various housing options starting from rooms, dorms to tends.
• Helps you to get out of your house and work in an environment filled with WFM workers from different sectors.

RESEARCH AND CONSUMER INSIGHTS

• Tourism has been a very dull industry ever since the pandemic broke out in the country. Most of the tour operators have been incurring huge number of losses as most of the destinations are barred from visitors, they are forced to go for a new type of package offers.
• In India, a lot of people depend upon tourism for their living, starting from agencies to room cleaners and as the government allowed hotels to work under a bio bubble formula, having a new package just for the WFH workers was a need making them get a good time away from their houses and work in a calm environment.
• Most of the WFH employees are complaining about how hard it is for them to be around their family and do their meetings, in such cases this package might turn out to be helpful as it will help them steer away from their personal life and completely focus on their work in a calming environment with no traffic around.
• The package not only helps the employees work peacefully but also it helps them understand the livelihood and cultures of the citizens living in the hills as the area of lodging will be entirely remote.

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RESEARCH AND CONSUMER INSIGHTS

• The package will be helpful to the bachelors who like meeting new people and wish to indulge into conversations that are career driven are considered as the target group. The primary vision of the package is to bring in a group of working-class people under a roof providing an office like experience in the hills.
• It also will be helping the local traders around the hills to have some sort of an income as online shopping is what the millennials have been following the most ever since the pandemic started.
• There will be no age restriction in the package as the primary aim is to create an environment filled with employees from different directions of all age groups.

CREATIVE BRIEF

CREATIVE BRIEF

EXPLAINATION OF THE CONCEPT - TRADITIONAL

• Every amenities mentioned in the catalogue should be clearly mentioned.
• Clear font size so that every information is caught with enough attention.
• The main advantages of the tour package should be clearly highlighted texts.
• The traditional advertisement should clearly have a picture of an individual working on a mountain.

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*Images used are for academic representation only

LET'S WORK FROM MANALI, MUNNAR AND KASOL

EXPLAINATION OF THE CONCEPT - DIGITAL

• The advertisement will feature three characters (bachelors) in an urban apartment after the second wave of Covid-19 planning their vacation to cover Manali. They start to search for accommodations online and a friend remembered the time when one of the residents complained at the tourists for polluting the mountains.
• They start to bicker amongst each other and fight about whether it is truly the fault of humans and are saddened to reach the conclusion.
• They contemplate cancelling their trip when one of the members of the group suggest that they just must be careful about their behavior in the setting and are and that they must be cautious when they are in the destination.
• They all book a package for 20 days with Fortune Tours as one of the Instagram advertisements popped into a character’s phone and goes for the trip. Once they reaches back after the trip, they were able to relinquish the joy they got while working in the mountain comparing to how it used to feel back in his city office.

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• The shots will be highlighting life in the mountain with people walking around the mountains and storing fresh water from the rivers. Glimpses of the rooms and dorms will be shown. All the amenities present in the hotels will be shown with certain customers doing their work from the mountains happily with their collogues.
• There will be narration that focuses on the current scenario of tourism in the start.
• Music in the background will be mellow with the sounds of birds and brushy winds.
• The ad also mentions a message to the public asking them not to pollute the environment and make sure all the places they visit should be treated as the same way they treat their homes.

THANK YOU :”)